Prepared for Mobile?: QR Codes & Current Trends

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Deck used to kick off the first-ever mobile track at BlogWorld in New York on May 24, 2011. Enjoy!

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Prepared for Mobile?: QR Codes & Current Trends

  1. 1. Prepared For Mobile?QR Codes, Text and Apps…What Works & What Doesn’tMay 24, 2011 – #BWENY<br />Tim Hayden<br />@TheTimHayden<br />
  2. 2. Mobile is different than Social.**yet the two wildly are interdependent<br />
  3. 3. 70,000 Facebook public posts (those from users with open privacy settings). The data includes status updates, videos, links and photos. 32.69% of those posts were created from mobile devices.<br />May 9, 2011<br />
  4. 4. Social Media<br />
  5. 5. Beware: The Echo Chamber<br />
  6. 6. The Things You Hear<br />“Tradeshow events are dead.In a few years face to face events won’t be around.”<br />“Does NFC or RFID make QR codes redundant?”<br />“Location-Based Services Can Save Local Media”<br />
  7. 7.
  8. 8.
  9. 9. Are YOU Prepared for the Mobile Revolution?<br />
  10. 10.
  11. 11.
  12. 12. Why Mobile?<br />
  13. 13. We hunted, we gathered…we were MOBILE!<br />
  14. 14. Human Design<br />
  15. 15. Human Design<br />
  16. 16.
  17. 17. Mobile is:LIBERATINGREWARDINGEMPOWERING<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22. The Way We Roll…<br />
  23. 23. Mobile Device Evolution<br />
  24. 24.
  25. 25. To February 2010<br />
  26. 26. To February 2011<br />
  27. 27. Robots: The Ultimate Fruit-Killers!<br />
  28. 28. QR Codes(location-based marketing magic)<br />
  29. 29. Oh, the Hype<br />
  30. 30. QR Code Usage<br />
  31. 31. Inaugural Growth - ScanBuy<br /><ul><li>Active Users – 850% increase
  32. 32. App Downloads – 400% increase
  33. 33. Total Scans – 810% increase</li></li></ul><li>Why QR Codes?<br />Consumers/”The Audience” doesn’t have to type or text!<br />Engage consumers on-the-go, on THEIR terms<br />Drive to mobile commerce sites, and digital experiences<br />Provide quick access to useful (RELEVANT!) information<br />Costs nothing to produce a QR Code!<br />
  34. 34. Allows static objects to become dynamic and interactive (i.e., adding another dimension to print ads, packaging, brochures, coasters, billboards, etc.)<br />As smartphone usage increases, QR Codes give consumers a reason to interact with offline objects.<br />
  35. 35. Size Matters<br />Minimum size should be 1.25” by 1.25” – any smaller and it becomes difficult to scan<br />
  36. 36. Make it Count<br /><ul><li>Use QR codes for your consumers to get to the “next step” in the engagement cycle.</li></ul>Provide meaningful content that reflects your marketing strategy (Goal oriented and measured with quantifiable metrics)<br />
  37. 37. Offering a simple fallback method makes sure you're maximizing who sees the additional content to which you link your QR Code.<br /><ul><li>Integrate SMS component to your campaign so those without access to smart phones can access your content as well.
  38. 38. Use branded short URL makes code easier to scan (less clutter)
  39. 39. Easy to be typed into phone</li></li></ul><li>Two Geeks walk up to a QR Code…<br />
  40. 40.
  41. 41.
  42. 42.
  43. 43. Bring the WOW!<br />Most important concern is to provide an AWESOME experience! <br />Develop a custom micro-site that truly captures your audience “in the moment” to take your desired action!<br />Incorporate audio and video that can’t be duplicated on paper!<br />For Confidential Review Only<br />
  44. 44. Track & Measure Success, Insights…LEARN!<br />Monitor immediate engagement, behavior and interaction!<br />
  45. 45. SMS Text/MMS<br />
  46. 46. Why SMS Text/MMS?- 150 Million Feature Phones in the U.S.- Dominant form of mobile-to-mobile communication<br />
  47. 47. SMS Text<br />
  48. 48. SMS & Giggles…<br /><ul><li>32 Texts/day
  49. 49. 14 Social Network/Twitter Updates/Communication</li></li></ul><li>MMS Visual Recognition<br />
  50. 50. AQuick NoteonLBS<br />
  51. 51. Humans are not Programmed<br />
  52. 52. 3/1000<br />
  53. 53.
  54. 54. All boats will rise with Mobile<br />
  55. 55. Good Mobile News<br />DESIGNERS<br />More screens = more design needs<br />Offline! = visual & experience design<br />WRITERS<br />More screens = more content needs<br />Offline = script the impression, the experience<br />
  56. 56. Good Mobile News<br />TECHNOLOGISTS/DEVELOPERS<br />On the Device = more to program, more to code<br />Beyond the Device = more to integrate…more to code<br />BRAND/ORGANIZATIONS<br />Intimacy = a more personal, relevant relationship<br />Retail/Events = a liberated/empowered audience will show up to REWARDED!<br />
  57. 57. Out-of-Home (Outdoor/Billboard)<br />Spending on digital billboards and posters is expected to double in the next five years, to $5.2 billion.<br />
  58. 58. Out-of-Home (Outdoor/Billboard)<br />#DOH – Digital Out-of-Home<br />
  59. 59. Mobile Web &/vs. Mobile Apps<br />
  60. 60. Mobile Web &/Vs. Mobile Apps<br />Mobile Web:<br /><ul><li>Must have – mobile searches that land on non-mobile-optimized web pages are the equivalent of bad customer experience…difficult to recover.</li></ul>Mobile Apps:<br /><ul><li>Good to have, if:
  61. 61. Utilitarian
  62. 62. Rotate/renew value frequently – content, offers, coupons…
  63. 63. In-store navigation, utility, deals…</li></li></ul><li>Mobile Commerce<br />Tomorrow (2-5 years):<br /><ul><li>In-Store:
  64. 64. Reviews
  65. 65. Add-on merchandising
  66. 66. Navigation
  67. 67. Deals
  68. 68. PAYMENT!
  69. 69. Beyond Store:
  70. 70. Impression-to-Conversion-Sales (instantaneous)
  71. 71. Sales</li></ul>Today (1-3 years):<br /><ul><li>Beyond Store:
  72. 72. Curate store traffic
  73. 73. Sales: Direct Mail, Direct Response TV, Catalogs, other Location impressions (outdoor!)
  74. 74. Reviews/Community/Customer Service
  75. 75. In-Store:
  76. 76. Reviews
  77. 77. Incentives
  78. 78. Add-on merchandising</li></li></ul><li>What’s Next: Near Field Communications (NFC)<br />No great need to prepare for NFC today…wait, within 3 years, [forecasted] 50% of all smartphones will be NFC-enabled.<br />
  79. 79. Today: You’ll Need One of These<br />
  80. 80. What’s Next: NFC + QR Codes<br />
  81. 81. What’s Next: Image Recognition & Augmented Reality<br />
  82. 82. Advantage: Microsoft<br /><ul><li>Kinect + Skype
  83. 83. MS Surface
  84. 84. Bing
  85. 85. Windows Mobile + Nokia</li></li></ul><li>Thank YOU!<br />Tim Hayden<br />Tim@44Doors.com<br />@TheTimHayden<br />512.750.4066<br />

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