Digiday mobile nyc get jar 2010


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GetJar CMO, Patrick Mork's presentation at DigiDay Mobile 2010

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Digiday mobile nyc get jar 2010

  1. 1. Discovery in the age of Appmania
  2. 2. Apps – why you have to be there <ul><li>A $32 billion dollar industry by 2015…Juniper Research </li></ul><ul><ul><li>Vs. 4.1 billion last year </li></ul></ul><ul><li>50 billion downloads / year by 2012…Chetan Sharma Consulting </li></ul><ul><ul><li>Vs.6 billion last year </li></ul></ul><ul><li>US market data points (Comscore, April 2010) </li></ul><ul><ul><li>69 million consumers used apps in April 2010 </li></ul></ul><ul><ul><li>38 million / 31 million were smartphone / featurephone users </li></ul></ul><ul><ul><li>Largest categories: Weather, Social Networking, Search, News, Sports </li></ul></ul><ul><li>GetJar </li></ul><ul><ul><li>1 billion downloads to date / 90 million downloads a month in 200 countries </li></ul></ul><ul><ul><li>Supports Android, Blackberry, Java, Mobile Web, Symbian, iPhone, Flash </li></ul></ul><ul><ul><li>75,000 apps in our catalogue </li></ul></ul>Confidential
  3. 3. Why effective marketing is becoming key <ul><li>Over 4,000 different handsets </li></ul><ul><li>At least 8 different platforms to develop on </li></ul><ul><li>More then 48 different app stores </li></ul><ul><li>An estimated 425,000 apps alone in the App Store, Android Market and GetJar </li></ul><ul><li>Multiple marketing tools including Ad Networks, SMS, MMS, Bluetooth, QR codes… </li></ul>Confidential
  4. 4. Confidential Marketing to consumers will be a challenge Is my phone a smartphone? Blackberry Bold, Curve, Tour, Storm? Will it work on my old Moto RZR? What version of Android do I have? What is Symbian?
  5. 5. App marketing made easy Confidential APP IT! allows users to download your app to their phone in a single click It’s provides you with one, single destination to tell consumers where to get your app or access your site regardless of their phone make/model”
  6. 6. What it is and how you get it <ul><li>Once your app / site has been uploaded to GetJar your APP IT! Link has automatically been created </li></ul><ul><li>Your APP IT! Link format will always be: </li></ul><ul><ul><li>http://getjar.com/yourappname for mobile </li></ul></ul><ul><ul><li>Or http://www.getjar.com/yourappname for web </li></ul></ul><ul><li>You can now promote this link anywhere and drive all your users to one place to get their app / site no matter what platform they are on using: </li></ul><ul><ul><li>SMS campaigns </li></ul></ul><ul><ul><li>App it! button on your mobile site </li></ul></ul><ul><ul><li>App it! button in your email blast </li></ul></ul><ul><ul><li>App it! button on your website… </li></ul></ul>Confidential
  7. 7. Facebook: App it! off our mobile site Confidential Step 1: Placed the App it! link on their mobile site Step 2: The consumer clicks the link and is taken to their page on GetJar Step3: GetJar serves them the most appropriate app for their handset
  8. 8. App it! increased downloads more then 10x <ul><li>Uploaded their site in March 2009 </li></ul><ul><li>Placed the App it! link on their site in Sep 2009 </li></ul><ul><li>Downloads went from 80,000 / week to 1.5 million / </li></ul>
  9. 9. AP: Just APP IT! with email! <ul><li>As part of the World Cup the Associated Press wanted to promote it’s apps to users using email </li></ul><ul><li>They uploaded their apps and mobile site to GetJar </li></ul><ul><li>Once uploaded they incorporated the link to their APP IT! in an email campaign to several hundred thousand subscribers </li></ul><ul><li>The resulting email campaign achieved a 20% click through from consumers </li></ul>
  10. 10. Cnectd: App It! through Twitter Confidential <ul><li>Uploaded iPhone, Android and BB apps </li></ul><ul><li>Placed App it! on their website </li></ul><ul><li>Tweeted the link </li></ul><ul><li>600,000 dl’s in 6 days </li></ul>
  11. 11. Why App it! on GetJar? <ul><li>Free to get and use </li></ul><ul><li>One point of access for consumers regardless of phone / platform </li></ul><ul><li>Eliminates the cost of having your own download infrastructure </li></ul><ul><li>Makes it easy to promote all your apps in one place </li></ul><ul><li>Ensures there’s something for each consumer regardless of phone / OS </li></ul>Confidential
  12. 12. GetJar Networks Inc. 1510 Fashion Island Blvd, suite 300 San Mateo, California 94404 USA Patrick Mork Chief Marketing Officer patrick@getjar.com www.getjar.com Follow us: