What I have learned from audience feedback for my ancilliary texts.

1. RESPONSE TO MY
DIGIPAK AND
ADVERT

2. I asked my focus group a few questions about
my ancillary texts:
• What did you think about my digipak?
The main response that I received was that it really correlated with the
video in colour and style, which I am very happy about, as it proves
that it is received like a real life media product and seems professional
and authentic.

3. I also was happy to hear that it ‘showed the artists style well’,
which is really important, as it means that people who see the
digipak on the shelf will know exactly what she is about and
the kind of style of her music, just from these panels. This
means that the target audience are more likely to invest in the
product, as they will be drawn to the certain style that is
portrayed. They also thought that my ‘use of colour’ was nice,
as it popped and conveyed that feminine feel, but not in a
stereotypically ‘girly’ way

4. What kind of image did it put forward for the
artist? Was it the same as in the video?
I was also happy to hear that the ‘star image’ that is normally
seen in pop ancillary texts and what I wanted to convey had
come across, as they said that they thought that the poses
were ‘strong’, ‘expressive’ and ‘powerful’. This also shows
that the way in which we were trying to show how the artist
is strong and empowered, rather than girly and passive,
which is normally the representation in the music industry of
women, also came across in my digipak and advert. Finlay
commented that the 'plain background was effective’ in the
digipak and advert, as it looked professional and authentic,
so matched the video in this way. They commented that
there was a ‘consistent theme’ throughout the media
products, showing how it came across as a real media
product.

5. What did you not like about my ancillary
texts?
They did not have anything to say regarding disliking parts of it, with
Neave mentioning that she liked all of it, as she thought that it really
complimented the video. I worked hard to do this, using similar
colour schemes and outfits, along with including the artist with a
leading role in both, to create continuality and draw attention to her.
Someone has also commented that they
didn’t like the name of the album, but this
was something that I could not control.
However, in future work, If I was to create
my own titles, I would make sure to create a
name that was punchy and effective,
appealing to the widest range of my target
audience possible.

6. Other comments
Beth, a 22 year old girl said that she “really liked the addition of the digital
drawings, especially on the CD, as it looks really edgy and creative. I like that it
actually looks like the artist, rather than just a random person. I really like the
signature as well because it goes really nicely with the drawing as they look like
it’s in the same pen, as if the artist has drawn a self portrait and then signed it.”
I did this to promote the artist, but in a creative way, so audiences can still
recognise the artist on the CD, but it isn’t just another image.

7. What would I improve in the future,
stemming from these comments?
In future, I will make sure to think as much about mis en scene e.g
backgrounds, just as much as the content, as I feel that this is
something that I have done that has really payed of in my media
products. I will also make sure that I pay close attention to detail, as
this is what makes products look really professional and authentic. I will
also think about the titles and names, as it has to appeal to a target
audience and even though I kept the name of the actual album in this
project, I know that a bad title can put consumers off of a product,
making them possibly not want to invest in it.