3. My Music Video
My music video consists of my actress getting
over her ex as the video follows the narrative of
the lyrics. A lot of ‘girl power’ is enforced
throughout the music video which helps to
attract a young female audience which is the
main audience that I was trying to attract. I have
done this through the use of mise-en-scene,
editing and cinematography in order to produce
a professional looking and realistic music video. I
have purposely used a lot of close ups
throughout my music video to clearly show my
actresses emotions which helps the audience to
focus on and understand the narrative. I have
also used lots of other features such as lip
syncing and props in order to develop my
narrative. However, drifting away from my target
audience I believe that it also attracts males as
stated in Mulvey’s Male Gaze Theory as my
actress is very attractive. My music video links
with real life issues and films which my target
4. Magazine advertisement
For my album magazine advertisement I have
created a product that will attract my target audience
by using the appropriate colours and efficient use of
images. The main colour I have used is lilac alongside
yellow text as the colour contrast helps the text to
stand out. I have kept my poster quite simple and
straight to the point by including a medium close up
of my artist so that audiences can instantly tell who it
is along with minimal text so that the poster is not
too confusing. I have also included logos of the
places that the album is available from which is a key
convention of this kind of advertisement. My
advertisement has a very girly feel to it which links
well with the music video as like mentioned
previously my music video is based on breaking up
from an ex and the girl power that comes with getting
over him and therefore helps to attract the correct
kind of audience. I knew that the image of my artist
was going to be the most important feature of the
advertisement as it is what audiences are instantly
going to recognise. I took several images in order to
find one that was good enough to stand out on my
magazine advertisement. I experimented with
different angles and poses and tried taking images
with my actress in different costumes.
5. Images Taken For My Ancillary Texts
I ensured that my artists hair and makeup was done like it was in the music video to
create continuity between both the ancillary texts and the music video so that audiences
can recognise and distinguish my artist between the different media products.
6. Digipak
My digipak links with the same theme as both my
promotional poster and ancillary texts. I used the same
colour scheme and text font on my digipak as I did for
the promotional poster. I also included images of sights
around London such as the London Eye in my digipak
as they link with where the music video is set which
again creates continuity between my media products. I
used a close up image of my artist on the front cover of
my digipak as this is a typical convention of an album
front cover as it instantly shows the audience who the
artist is. For the disk covers I kept them quite simple
however I believe that the large text is effective as it
stands out and is very clear. On the back of my digipak I
included my track list in bold writing so that the
audience can easily read the tracks. All of these track
names sound like and represent pop songs which
creates verisimilitude to my product. I believe that this
track list helps to address the fact that my album is
based on pop music.
7. Combination Of All Three Products
Overall, I believe that all three of my media products do have cross media convergence as they all
come together and include continuity. I think that all of my products look realistic and professional
and could be sold and be successful particularly as they all link together. The colour schemes are
themes are what help the products link together.
Where would my album be
promoted?
I believe that my poster would
feature in magazines such as ‘Top of
the Pops’ and ‘Shout’ as these
magazines are very suitable for
targeting my audience as they are
pop music magazines for young
people.
How would I price my products?
I have done research into existing
digipaks and have found that a
reasonable price to sell my product
at would be around £14.99. I believe
that this is a reasonable price for my
target audience. I would also sell my
soundtrack on iTunes for £0.99
which is the typical price for a single
track on this platform and would sell
the music video at £1.89 as again I
think this is a reasonable price for
my target audience.
Justin Bieber –Believe
Digipak £14.63
8. What I’d Do Differently
Overall, I am very happy with the way that my final products have turned out
however there are some changes to my work that I would make. If I were to
carry out my A2 coursework again I would try and link my magazine advert
and digipak together a bit more by incorporating the yellow used in my
advertisement into my digipak. I also think that I could have also included
more shots of London throughout my music video to keep reinforcing the
continuity as my digipak is heavily based around the London scene. I would
also spend more time including different camera angles into my music video
as I believe they are some quite simple shots shown in my video that could
have been improved. I would also take some better images for my ancillary
texts that include a more dramatic look than the ones that I have got now. In
addition to this, I would also dedicate more time to producing my ancillary
texts as I found that I spent most of my time filming and editing the video
rather than working on my ancillary texts.
