evaluation question 2

3. I took inspiration from this Lana Del Rey magazine
advert. I took inspiration from this I liked how the artist
is directly looking at the audience, the advert feels like
the artist is looking directly at you and grabbing your
attention. I also liked the writing across the artists
chest, I liked this because where the writing is situated
is good because it is noticeable but it doesn’t take any
attention away from their faces.

4. I didn’t take any inspiration from any other digipaks for my
digipak because I already had an idea in my head which I
thought would look effective. The theme of my music video
is black and white so I decided to carry this on onto my print
work. I had an of having a black heart on my digipak
because a black heart connotes that you feel no love and I
wanted the audience to my feel my artists pain before
they'd even listened to a song.

5. Roland Barthes – semiotic theory
Roland Barthes created the theory of semiotics, which is basically the
study of signs and symbols. He established the idea that connotations
are what something actually stands for. Denotations are what you
actually see. To represent this theory within my products I have made
sure that everything adds up. For example I have been very precise on
the iconography, genre and fonts are all similar in my music video. It
was very important I did this so there was clear links between all of my
products – e.g. the black and white theme in my music video has been
carried onto my print products.

6. Camera angles
The main aim throughout all of my products is to represent and
promote my artist as much as possible. Throughout the music video
the main camera angles I used were close ups and mid shots of Briana.
This helped with the audience getting to know Briana and becoming
familiar with her. For my print work I again used either mid shots or
close ups of Briana, this also making her more recognizable and
represents her. This means that when they see Briana she will seem
more familiar to them.

7. Mise-en-scene
It is important there is a strong bond with my print products and my
actual product, this helps create a theme and also makes it more
recognizable. I have been able to do this well with mise-en-scene and
iconography. For example I used iconography in the back story part of
my music video with the photograph and setting it on fire this helped
create my theme of love/ heartbreak but being able to pick yourself
back up and be okay.

8. Clothing
Because I wanted Briana look sophisticated and elegant in my music
video but seem depressed and angry, so I decided it would be best for
her to wear black. The colour black connotes death and anger so I this
would be the best colour for her to wear because I want the audience
to feel her an her anger from everything. I used this in my product and
my print products to carry the theme of anger and heartbreak on. It
also a clothing convention of R&B music videos, for example Tony
Braxton wore black in her ‘Unbreak My Heart’ music video.

9. Font
For my digipak and magazine adverts, I found that it was important to
use the same font on each of the products. For the name of the artist,
‘Briana Sophia’ I used a very simple straight font that looks quite
professional. It was important I did this because the font the artists
name is in can become like a brand, it becomes recognisable for the
fans when they see it, which is what I want.