In a follow up to her workshops in Napa, Christine Rochelle, Content Manager of PCG Digital Marketing, hosted a follow-up webinar where she will review the basic SEO content strategies that were discussed in her DMSC workshop along with new tips for writing for an online audience and how it differs from traditional media.
4. SEO Content Tips Choose Your Keyword Single Keyword Focus Common Keyword Phrases: CITY BRAND CITY BRAND MODEL CITY USED CARS CITY SERVICE CITY BRAND SERVICE Ex: Buffalo Jeep; Buffalo Jeep Wrangler, Buffalo Used Cars, Buffalo Service, Buffalo Jeep Service
8. SEO Content Rules Single Keyword Phrase Focus (Ex: Buffalo Used Cars) 3-4 times in content Dealership Name POD Score Linking 1 = Dealership Name 2-3 = Keyword Link to content-rich pages Blog Main Site Social Media
9. Tips for Writing Online Short & Concise 500-600 words max Break up text Subheads & lists Make your point fast Links Content-rich landing pages
10. Journalism Tips for Online Writing (Advanced) Headline Short & eye-catching Lede 20 words max Inverted Pyramid Short Quotes Introduce source before quote
11. Upcoming Events Automotive Internship Program Classes begin in May 2011 www.automotiveinternships.org Automotive Marketing Boot Camp April 16-18, Orlando FL www.automotivemarketingbootcamp.com
12. Q & A Christine Rochelle Christine.Rochelle@PCGMailer.com @CLRochelle @Digital_Dames
Editor's Notes
In 2006 Google stated the the one thing your website needs is good content. Now they have released a statement that they are changing their formula to give more credit to sites with good, original content that is geared toward user. Focus on social search or what people like.