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5012 Chesebro Rd. Suite 200. Agoura Hills, California, 91301 USA


AUTOMOTIVE LEAD GENERATIONS SERVICE

Sales Leads Generated from Dealership Websites Or Direct Internet Searches Are The Best!
                                                                                                                    rd
Over 80% of car shoppers now research and locate vehicles on the internet before buying. 3 Party Lead
                                                                             rd
Providers acquired most leads through the internet. It is widely understood 3 Party Leads closing ratios
are poor and wasteful. Key reasons included their need to drive volume over quality, low requirements for
price quotes, captures far upper funnel shoppers, and a single lead can be sold to multiple dealerships.
                                                   rd
The true costs of heavily using on 3 party leads must include; increased efforts to make a sale, lower
employee morale over time, higher turnover rate, costs to retrain staffs and no long-term dealership brand
building equity.

Automotive Dealers no longer have to rely on 3rd party leads. Dealerships’ own websites are capable of
capturing the best possible leads on continual bases. Dealer opt-in leads convert 2x to 5x higher than 3rd
party leads. Customers found and bought directly from auto retailers have been shown to be more loyal
and are satisfied in the buying process. Most importantly, dealers can build their brand awareness and
control the messaging of how customers are acquired. Over time get better and lower per customer cost.

Our proven highly targeted customer acquisition strategy drive sales volume and efficient sales force,
overtime establishing a reliable flow of new and repeat customers.

ADVANTAGES FOR DEALERSHIPS

Auto Dealerships are an On and Off-line business. As a Brick and Mortar business, shoppers can visit,
touch, drive, and buy vehicles in person at the store. Customers can also do much of the preliminary
shopping and service activities online and over the phone. Many car dealers even sell vehicles truly
online without ever having customers visit their stores with home deliveries. Dealerships hold the
advantage of being able to offer these range of services.
                                                                           rd
Dealership websites have an Internet advantage over 3 Party Lead Generators. Major search engines
are categorizing search results, specifically for Local, Brick and Mortar businesses. Local business
searches account for about 40% of the total search volume. Businesses with a location can capture these
high valued customers.

Dealership websites can be optimized to capture targeted global customers as 3rd Party Lead Generators
and Local Customers.

TYPE OF LEADS DEALERS CAN CAPTURE

 New/Used Vehicles                            Dealer Searches                  Car Finance/Auto Loans/Buy Here Pay Here
 Parts and Service                            Competitors’ Name                Shoppers from Surrounding Cities or Metros
 Brands/Models                                Vehicle/Dealer Types             Cross Brands Comparison Buyers
 Search to Phone Calls                        Mobile Searches                  MORE…



                                        Get More Info: tly@nationalpositions.com / 213-321-3843
                                                               Tony Ly, Search – Leads - eCommerce http://www.linkedin.com/in/tonyly
5012 Chesebro Rd. Suite 200. Agoura Hills, California, 91301 USA


CUSTOMER ACQUSITIONS STRATEGY

National Positions Automotive Lead Generation Service can range from a simple local customer
acquisition program to an all out “anything automotive” from relevant cities, metros, state, near by states,
and even nationwide. The first step in our strategy is to fully understand a dealership’s particular business
offerings, fulfillment capacities and aggressiveness. A lead generation strategy is specifically developed
to compliment the goals and opportunities. Every program is tailored to fit.

Most plans are designed to run 4 to 6 months, depending on a dealer’s needs and on going out come.
There is about a 60-days ramp-up period and continuous building process. Implementations are designed
for lasting effects. The project is monitored and evaluated bi-weekly to ensure progress and successes.

WHY US?

We know your internet automotive business well. We understand what a good Internet lead is and where
they can come from. We have deep experience in Automotive Internet Marketing, Lead Generations,
Automotive Ecommerce, and dealership operations.

As important as our automotive knowledge is what makes it all possible. Unlike an “Automotive SEO”
company, National Positions is a global End to End Internet Marketing company. We specialize in Search
Engine Optimization. SEO is our core service as the internet is based on Search. Our key objectives are
to increase our clients' search engine results and develop an online branding. In addition to SEO, we
leverage: manual link building in the 100’s monthly, On & Offsite content creations, Online Public
Relations Campaign, Reputation Management, Reviews and Likes strategy, Local Search Optimization
(L-SEO), Video-SEO, Managed Social Media, Website Conversion, Pay Per Clicks and more…

National Positions is an Inc. 500 Company for 2009 and 2010. Our clients include OEM, 20 group dealer
and various individual dealerships across the US. Beyond auto, we serve national as well as global
brands with clients from diverse industries small to large. We are White Hat SEO and is A+ with BBB.

Lead Generation Program is limited offered to reduce self competitions. Not all markets are available.


PROGRAM HIGHLIGHTS

           Long lasting effects
           The most effective form of leads acquisitions
           Lowered cost over time
           Reduce reliance on 3rd party leads
           Better Customer Targeting Strategy
           Build Dealership Branding
           Month to Month payment, no contract




                                        Get More Info: tly@nationalpositions.com / 213-321-3843
                                                               Tony Ly, Search – Leads - eCommerce http://www.linkedin.com/in/tonyly

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Automotive Lead Generations Service For Automotive Dealers, Auto Group, OEM's

  • 1. 5012 Chesebro Rd. Suite 200. Agoura Hills, California, 91301 USA AUTOMOTIVE LEAD GENERATIONS SERVICE Sales Leads Generated from Dealership Websites Or Direct Internet Searches Are The Best! rd Over 80% of car shoppers now research and locate vehicles on the internet before buying. 3 Party Lead rd Providers acquired most leads through the internet. It is widely understood 3 Party Leads closing ratios are poor and wasteful. Key reasons included their need to drive volume over quality, low requirements for price quotes, captures far upper funnel shoppers, and a single lead can be sold to multiple dealerships. rd The true costs of heavily using on 3 party leads must include; increased efforts to make a sale, lower employee morale over time, higher turnover rate, costs to retrain staffs and no long-term dealership brand building equity. Automotive Dealers no longer have to rely on 3rd party leads. Dealerships’ own websites are capable of capturing the best possible leads on continual bases. Dealer opt-in leads convert 2x to 5x higher than 3rd party leads. Customers found and bought directly from auto retailers have been shown to be more loyal and are satisfied in the buying process. Most importantly, dealers can build their brand awareness and control the messaging of how customers are acquired. Over time get better and lower per customer cost. Our proven highly targeted customer acquisition strategy drive sales volume and efficient sales force, overtime establishing a reliable flow of new and repeat customers. ADVANTAGES FOR DEALERSHIPS Auto Dealerships are an On and Off-line business. As a Brick and Mortar business, shoppers can visit, touch, drive, and buy vehicles in person at the store. Customers can also do much of the preliminary shopping and service activities online and over the phone. Many car dealers even sell vehicles truly online without ever having customers visit their stores with home deliveries. Dealerships hold the advantage of being able to offer these range of services. rd Dealership websites have an Internet advantage over 3 Party Lead Generators. Major search engines are categorizing search results, specifically for Local, Brick and Mortar businesses. Local business searches account for about 40% of the total search volume. Businesses with a location can capture these high valued customers. Dealership websites can be optimized to capture targeted global customers as 3rd Party Lead Generators and Local Customers. TYPE OF LEADS DEALERS CAN CAPTURE  New/Used Vehicles  Dealer Searches  Car Finance/Auto Loans/Buy Here Pay Here  Parts and Service  Competitors’ Name  Shoppers from Surrounding Cities or Metros  Brands/Models  Vehicle/Dealer Types  Cross Brands Comparison Buyers  Search to Phone Calls  Mobile Searches  MORE… Get More Info: tly@nationalpositions.com / 213-321-3843 Tony Ly, Search – Leads - eCommerce http://www.linkedin.com/in/tonyly
  • 2. 5012 Chesebro Rd. Suite 200. Agoura Hills, California, 91301 USA CUSTOMER ACQUSITIONS STRATEGY National Positions Automotive Lead Generation Service can range from a simple local customer acquisition program to an all out “anything automotive” from relevant cities, metros, state, near by states, and even nationwide. The first step in our strategy is to fully understand a dealership’s particular business offerings, fulfillment capacities and aggressiveness. A lead generation strategy is specifically developed to compliment the goals and opportunities. Every program is tailored to fit. Most plans are designed to run 4 to 6 months, depending on a dealer’s needs and on going out come. There is about a 60-days ramp-up period and continuous building process. Implementations are designed for lasting effects. The project is monitored and evaluated bi-weekly to ensure progress and successes. WHY US? We know your internet automotive business well. We understand what a good Internet lead is and where they can come from. We have deep experience in Automotive Internet Marketing, Lead Generations, Automotive Ecommerce, and dealership operations. As important as our automotive knowledge is what makes it all possible. Unlike an “Automotive SEO” company, National Positions is a global End to End Internet Marketing company. We specialize in Search Engine Optimization. SEO is our core service as the internet is based on Search. Our key objectives are to increase our clients' search engine results and develop an online branding. In addition to SEO, we leverage: manual link building in the 100’s monthly, On & Offsite content creations, Online Public Relations Campaign, Reputation Management, Reviews and Likes strategy, Local Search Optimization (L-SEO), Video-SEO, Managed Social Media, Website Conversion, Pay Per Clicks and more… National Positions is an Inc. 500 Company for 2009 and 2010. Our clients include OEM, 20 group dealer and various individual dealerships across the US. Beyond auto, we serve national as well as global brands with clients from diverse industries small to large. We are White Hat SEO and is A+ with BBB. Lead Generation Program is limited offered to reduce self competitions. Not all markets are available. PROGRAM HIGHLIGHTS  Long lasting effects  The most effective form of leads acquisitions  Lowered cost over time  Reduce reliance on 3rd party leads  Better Customer Targeting Strategy  Build Dealership Branding  Month to Month payment, no contract Get More Info: tly@nationalpositions.com / 213-321-3843 Tony Ly, Search – Leads - eCommerce http://www.linkedin.com/in/tonyly