SEO3

1. Kyle Wallace
04/10/2019
Jacquie Lamer
SEO / Keyword Research Assignment
Headline: SEO Keyword Research& Analysis for EnterpriseCarshare.com
The keywords/phrase I think will drive the most traffic: “fleet cars”
The page I’ll be optimizing: https://www.enterprisecarshare.com/us/en/programs/business.html
Content Focus for Keyphrase Optimization:
I will be focusing on the business side of the Enterprise Car share company model.
Enterprise Car share makes a plethora of money selling to the business side, rather that the
Government or University side of their business model. This is largely due to the fact that they
are loaning fleets, or large quantities of their vehicles to authorities who use them.
Enterprise Car share stresses their business benefits, apart from other fleet loaning
companies, such as reduced rates and fees, decreased travel expenses, increased productivity, as
well as co-branding opportunities.
I think this page will drive the most traffic, and will also benefit the company by
providing traffic to a more profitable section of their website. Like I stated above, Enterprise Car
Share makes more money with their business program, compared to the other various programs
they offer.

2. Keyphrases Considered:
Budget car rental – 673,000
Budget car rental near me - 22,000
Budget car rental fleet list - 210
Best car sharing service
Car share near me
Car sharing
Car share
Car sharing companies
City car share
Car sharing companies – 1,300
Car fleet services
Best fleets to drive for
Best one fleet service
Fleet car carriers
Fleet cars – 1,600
Fleet car sales

3. Google Trend Analysis:
Based on the above data extracted from Google Trends, the keyphrase “fleet cars” proved
to have the highest monthly search volume compared to my other two keyphrases. It shows a
slight decline towards the end of the five year graph displayed, but I am confident that it will
increase due to the fact that it’s a simple term that will be used profusely as the car share industry
and rental fleet share increases in the United States. I think the business side of the industry with
companies needing car fleets, will increase in size, thus increasing the search capacity of the
keyphrase. I think getting ahead of the game and optimizing Enterprise Car Share’s business
page using the keyprhase “fleet cars” will put the company ahead of the game, and will prepare
the future of Enterprise Car Share’s business side of their company.

4. Keyword Ranking Analysis:
Based on the results listed above, the keyphrase “car sharing companies” was the only
keyphrase to rank on both car sharing websites. Even though my initial keyphrase “fleet cars”
did not rank, I am not letting this deter my decision to remain confident that this keyphrase will
eventually become increasingly used.
Potential Traffic:
EnterpriseCarShare.com ZipCar.com
Fleet cars N/A N/A
Car sharing companies 16 8
Budget car rental fleet list N/A N/A
Monthly
Search
Volume
Number of
Additional
Monthly Visits if
Ranked No. 1
Current
Average
Monthly
Traffic
Potential
Monthly
Traffic
Fleet cars 1,600 480 174,080
Car sharing companies 1,300 390 173,600 173,990
Budget car rental fleet list 210 63 173,663

5. Based on the above information, my ultimate keyphrase “fleet cars” proved to show a
greater monthly search volume than the other two keyphrases I considered. This was a
contributing factor used in my consideration to use this keyphrase, ultimately so it would add a
higher number of monthly visits if ranked number one in a search engine; thus, increasing
Enterprise Car Share’s potential monthly traffic as a whole.
Ultimate Keyphrase Choice: “fleet cars”
The keyphrase “fleet cars” is a simple, yet specific term that will propel Enterprise Car
Share’s business page. If optimized correctly, I think this term will potentially drive the most
traffic. I did not base this decision based on the overall monthly search volume. I had many other
keyphrases that had a much higher search volume that I could have used, I wanted to predict a
manageable keyphrase with a decent amount of volume search that would eventually gain
traction due to the progression of the business car sharing industry. My hope is that the term will
be used progressively at an increased rate, eventually becoming a popular keyphrase that many
people use when evaluating business car sharing/renting.

6. HTML: Implementation of Keyphrase Choice
1. Title Tags
Current Tags:
EnterpriseCarshare.com Title Tag for [Business]:
<title>Car Sharing and Car Rental for Business- Enterprise CarShare</title>
ZipCar.com Title Tag for [Business]:
<title>Car Sharing for Business | Zipcar</title>
Recommended New Title Tag for EnterpriseCarshare.com:
<title>Fleet Car Sharing and Car Rental for Business</title>
Explanation:
I wanted to incorporate my keyphrase, which is “fleet cars” in the beginning of
the title, so it would stand out the most. My keyword “fleet” will hopefully attract a
variety of business that are looking for a large group of cars they could use for their
business.
2. Description Meta Tag
Current Meta Tags:
EnterpriseCarshare.com Meta Description Tag for [Business]:

7. <meta name="description" content="Join the Enterprise CarShare program to reduce
your fleet cost and offer employee access to cars they need to get things done."/>
ZipCar.com Meta Description Tag for [Business]:
<meta name="description" content="Zipcar is the world’s largest car sharing and car club
service. Sign your company up for Zipcar for Business. Get access to cars parked where
you live and work. Reserve and drive by the hour or day." />
Recommended New Meta Tags for EnterpriseCarshare.com:
<meta name="description" content="Get involved with Enterprise CarShare business
program to increase your fleet size and reduce your overall business costs. Help improve
your budget and get the necessities your employees need to achieve greatness."/>
Explanation:
I included some key words that involved my keyphrase. I tried to incorporate
special terms such as “fleet” and “budget”. The overall goal of the Enterprise Car Share

8. business model is the stress the idea of affordability compared to its competitor, so I tried
to make that the overall objective to get across to readers.
3. Image ALT Text
EnterpriseCarshare.com Image Tag Details:
<img src="/content/dam/ccw/business/CarShare-business.jpg" class="img-responsive">
Image file name = “CarShare-business.jpg”
Alt text = (no direct alt tag used that I could find)
Recommendation to Improve EnterpriseCarshare.com image name and ALT Text:
Image name recommendation = “Female customer-fleet.jpg”
Alt text = “Female using Enterprise Car Share fleet vehicle”
Explanation:
Alt attribute tags are important to SEO for a variety of reason. Mainly used for
screen readers such as “JAWS” to help the visually impaired. They are also used as a
placeholder in case an image does not load correctly. Again, my alt tag will help drive

9. traffic using my specific keyphrase of “fleet cars” since I am using a keyword such as
“fleet” directly in the attribute.
https://www.slideshare.net/secret/d9r74u70J0IoYI