websiteoptimizationtips

Top 10 Website
Optimization Tips
Prepared by:
Khalid Noman Husainy
IP of Khalid Noman Husainy

Top 10 Website Optimization Tips
• Introduction
• Features
• Index
• Closure

Introduction:
• Website could become your most prominent tool to enhance business in competitive
market. Today, website is not limit to print on business cards and other marketing
collaterals but your website must be visible in search engines.
• It is very important to have presence on Internet to get the competitive advantage and
reach to potential customers through online. And search engines are one of the most
prominent medium to promote your business online.
• Today, approximate 83% customers are finding information on Internet to purchase
products. And if your website is not visible in search engines probably you loss
potential business.
Read our small presentation on “Website Optimization Tips” and get ready your
website for free traffic.

Features:
• 10 tips to optimize your website
• Do yourself approach
• Easy to understand

Index of website optimization tips:
1. Analyze your target market and competitors.
2. Analyze your website from users and search engine perspective.
3. Keywords research and selection.
4. Optimize Title & Meta tags for each page.
5. Optimize Header tags for each page.
6. Optimize content for each page.
8. Add Google Analytics code in each page.
9. Build traffic and external quality links.
10. Create reports.

Tip 1: Analyze your target market and competitors.
• Who are your customers?
• Is your customers’ base globally or locally?
• How your customers may search your products or services?
• Who are your nearest competitors?
• What is the USP of your competitors?
• How you can differentiate your products or services over competitors?

Tip 2: Analyze your website from users and search engine perspective.
• Is your website having in-line Java scripts and CSS validations?
• Is your website having flash intro?
• Do you feel struggle to reach “contact us” page?
• Does your website take more time to download in browser?
• Is your website compatible for all browsers?
• Do you get any “page not found” error page?
• Is content of your website in image?
• Is ALT tags not available on images?
• Is your website having Frame?
• Is text is not clearly visible for users?
• Is your website having duplicate content?
If your answer is “Yes” for above questions, probably your website is not designed for
users and search engines.

Tip 3: Keywords research and selection.
• Optimization begins with keywords research and selection. Wisely selection of
keywords help you drive qualified visits to your website and boost conversion rates
too.
• WordTracker and Google AdWords Keywords are most popular keywords research
tool for any successful Internet Marketing campaigns. Just enter the name of your
products or services and get the list of popular search keywords.
• As broad keywords you target as big competition and timeframe getting top 10
rankings. While as narrow keywords you target, as less competition and shorter time
in top 10 rankings.

Tip 4: Optimize Title & Meta tags for each page.
• The title tag is what the user will see at the top of the browser window, as well as in
the search results as the linked title to your Web page and Meta description is a
summary of your website.
• Title & Meta tags are most important part in website optimization. When user enter a
keyword in search engine box and hit the submit button, displaying results are pulled
from Title & Meta of website.
• If Title & Meta is keywords rich, concise and containing effective message, your
website has more chance to rank high and drive more users to your website.
• Make sure that Title & Meta description is unique for each page.

Tip 5: Optimize Header tags for each page.
• Header tags a.k.a. H1 tag - an important elements in website optimization.
• Write keywords rich, short and page relevant H1 tag.
• Include your H1 tag prominently at the beginning the content and ideally after the
<body> tag.

Tip 6: Optimize content for each page.
• Write at least 200 words on your product or service for each page.
• Content must be unique and contains keywords.
• Content should begins with keywords.
• Content should not copied from other site’s pages or external sites.
• Use bullets, italic, bold wherever it requires to improves readability of users.

Tip 7: Create search engine sitemap and submit in search engines.
• Search engine sitemap a.k.a. sitemap.xml intimates search engines to index web
pages. Your website must have sitemap.xml and submitted in Google Webmaster
Tools.
• Sitemap.xml should be at the root level on web server where index.html or
default.html file may available. In other way URL of your sitemap.xml should be like
www.timenowbd.com

Tip 8: Add Google Analytics code in each page.
• Google Analytics (abbreviated GA) is a free service offered by Google that generates
detailed statistics about the visitors to a website.
Steps to add GA code:
• Create an account in Google Analytics and profile for your website.
• Copy the code and place in each page of your website.
• Create a goals and funnels to review leads or sales report.

Tip 9: Build traffic and external quality links.
Articles / Press releases writing and submission
• Write articles of 400 words around your business and submit them in popular article
directories like ezinearticles.com.
• The same way, you can write a press release on your business and submit them in
popular PR directories like prlog.org.
• Prepare a good signature that can describe about you or your business in few words.
You can also give URL of your website so interested visitors can visit your website for
more information.
Cont….

Submit website in quality directories
• Write keywords rich title and brief description about your products or services. Create
multiple copies of Title & description to submit in business directories.
• Submit your website in high quality directories like dmoz.org etc. Such directories
have high traffic and Google PageRank. If your website is listed in these directories,
your website can drive good traffic and get Google PageRank.

Tip 10: Create reports
• Prepare an excel file and list down all targeted keywords.
• Check the ranking report on monthly bases.
• Also, help of Google Analytics, you can prepare a traffic report like unique visits, top
landing pages, top traffic driven keywords, visitors’ demography and more.

Closure:
• Discussed tips are the ways to generate free traffic to your website.
• Apply these website optimization tips at your own risk.
• Presentation is prepared by Excel Fish Team and all rights are reserved by Excel Fish
and third parties (mentioned third parties resources wherever is required.)
• Reproduction or circulation for any commercial purpose is prohibited and require prior
permission by email.
Prepared by:
Khalid Noman Husainy
www.timenowbd.com
husainykn@gmail.com
Feel free to contact me if you have any queries or comments.

Thank You

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