The document proposes search engine marketing solutions for Prudential Agency Distribution, including organic search engine optimization efforts. It would create a website called LIQO that acts as an online insurance directory and provides static, optimized pages for obtaining quotes for different insurance products in local areas. This is aimed to help insurance agencies rank highly in organic search results. The cost for Prudential is $349-299 per agency annually while agencies pay $799-599, with no increases for 3 years. Services include directory listings, static pages, lead forms, Google Business listings, and a basic 5-page agency website.

1. Prudential Agency Distribution Proposal

2. Search Engine Marketing Solutions Organic Search Engine Efforts Will Help Maximize Positive Results Maximum Positive Returns Pay-Per-Click Google LBC Organic SEO

4. Why Include Organic Search Marketing? Pay Per Click Results Pay Per Click (PPC) marketing has proven to be a very effective means of online marketing for most businesses. Organic SEO Results Incorporating Organic SEO initiatives needs to be a component to any long term online marketing success. More Search Engine Traffic / More Business

7. Example: Orleans County Louisiana LPDA sponsor page. Note : Search Engine Ranking Results Can Slightly Fluctuate Organic SEO Example / LPDA

8. Example: Auto Appraisal Network – autoappraisalnetwork.com. Four focused sections on the LPDA site (with optimized content driven pages) were developed for each franchise. The above example shows the category “Diminished Value Claims” and the organic Google ranking at position 3 on page 1. Organic SEO Example / LPDA

10. We Are Proposing… This presence not only includes a directory listing but a Call-To-Action link to static page(s) with online quote forms , for each product in the targeted/localized area – allowing for highly keyword focused web pages. Availability for editable data via an online control panel allowing for quick updates (for example, phone number changes, location changes, etc.) by Prudentual and/or each Agency if desired. A focused effort at providing an increased probability of achieving organic search engine results to each Agency reselling Prudential Insurance. The main engine is a unique online portal/directory providing each Agency with a highly optimized presence that Prudential can control. Listings for each Agency in the Google Local Business Center also included.

11. We Are Proposing… Illustration Online consumer searches for – “Auto Insurance Quote in Plainville, CT and finds LIQO, LocalInsuranceQuotesOnline.com . Home page mockup: Consumer selects “Auto Insurance”, enters a zip code and is brought to online directory results page, see next slide. Home page showcases Prudential as the Featured Sponsor.

12. Illustration Continued The consumer selected “ Auto Insurance ” entered “ 06062 ” in the zip code field of the home page and hit “Go”. Landing on listings page with information regarding the Agency that fits the searched criteria. We Are Proposing… The consumer can contact the Agency directly or can select an insurance type at the ONLINE QUOTE REQUEST Call-To-Action, landing on static, highly optimized organic pages. See next slide.

13. Illustration Continued The consumer selected Auto Insurance from the drop down, shown on previous slide. Page includes Agency contact info and lead form. Consumer contact info is sent directly to the Agency and a Point-of-Contact (POC) at Prudential . Data is also stored in a back-end database for the POC to view anytime, in real-time. Form for illustrative purposes only. This page/content area is completely customizable. We Are Proposing…

14. The final service includes the Google Local Business Center/Google Maps Center for each Agency. The Google LBC/Maps results have proven to be a very effective lead generation tool for local business. Why this works? Read the following link: http://na.iiaa.org/ACT/downloads/LocalSearch_Marko_0810.pdf We Are Proposing…

16. Also Included To What We Are Proposing… Basic Web Site + SEO For Each Agency For those agencies that do not have their own website, this is a great opportunity for them to finally enter the website world. For those that already have a website , adding another one cannot hurt their liklihood of online visitors finding them! We will provide a basic template brochure website for each agency that will include what we find to be all the current essentials for an online website for insurance agencies. These websites will be search engine optimized. Further details on what will be included can be provided.

17. Traffic Sources to LIQO Site LIQO traffic is organically driven. The site consists of thousands of static, organically optimized pages, having a great probability of organic search engine results at the local level. The goal is to rank very high with keyword phrases such as: “Auto Insurance Plainville, CT” Our partnership includes a dedicated P/T employee with the primary focus revolving around off-page SEO for LIQO. These back-links will be to the LIQO website and NOT Prudential’s website(s).

19. Organic Results InsuranceClaimContractor.com currently ranks on page 1 in the top 5 placements of Google search results with nearly 1000 keywords. Includes: insurance claim directory restoration companies insurance restoration contractor for insurance claims auto damage appraisers garment restoration auto insurance claim contractors LocalPropertyDamageAppraisers.com currently ranks on page 1 in the top 5 placements of Google search results with over 500 keywords. Includes: property damage appraisers property damage appraisals diminished value auto claims in Connecticut auto appraiser in Connecticut auto damage appraiser in California