SEO involves optimizing a website to get organic traffic from search engines. On-site SEO focuses on optimizing content, meta tags, and other on-site elements. Key on-site SEO factors include securing the site with an SSL certificate, using a favicon, connecting social media accounts, improving page speed, making the site mobile-friendly, including structured content with appropriate heading tags and keywords, adding meta titles, descriptions and keywords to every page, including internal and external links with relevant anchor text, eliminating broken links, connecting Google Analytics, reducing bounce rate, using canonical tags to prevent duplicity, including alt text on images, using an XML sitemap and robots.txt file, having SEO-friendly URLs
3. What is SEO?
SEO is an acronym that stands for Search Engine
Optimization, which is the process of optimizing your
website to get organic, or unpaid, traffic from the search
engine results page.
4. ONSITE SEO
On-Page SEO involves
optimizing content, meta tags,
and other elements on your
ownn site's pages
Content marketing Keyword optimization
Image Page speed
5. Make your website secure, google Loves secure
websites . To secure a website , we need to install SSL
certificate. SSL stands for Secure Socket layer. we
need to buy SSL certificate & renew it every year. Buy
SSL certificate with, GODaddy, hostinger & Hostgator.
Onsite Factors
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secure your site with SSL Certificate
6. Favicon are icons that visually represent a
website and/or brand. They're the small
image (usually 16x16 pixels) you see next to
page titles in Google's mobile result as well
as browser tabs, bookmarks and history.
02
Favicon should be uploaded on the site
7. If you are updating content on social media Accounts & It is
not connected with your website , you are loosing ranking.
Google wants to know about your business , social media
activities , Engagement , followers contributes to Google
Ranking.
03
Social Media Accounts Should Be Connected
8. Page Speed is the amount of time that it
takes for a webpage to load. A page's
loading speed is determined by several
different factors, including a site,s
server , page file size, users's
04
Website should Load faster
Average page size _1mb
to 2mb(Lesser is Better)
Average Loading time _3
to 5 seconds
9. Google and Bing have both announced
taht they have changed their Search
Ranking Algorithm by boosting the
rankings of Mobile Friendly Websites.
05
Website Should be Mobile Responsive
Website Should be Mobile Friendly,
React to Different screen Size.
10. 06
More Amount of content on every page
Your website content is the foundation for every SEO
strategy you implement on your website. IT is,
essentially, the fuel that drives the car.
It is believed that 1500 to 2000+ words on all
pages,especially home page helps is ranking higher
11. 07
Content Should be Structured
Heading Tags are important for Ranking, H1 Should be placed once on
every page and there after H2 to H6, Depends on the amount of Content.
Keywords should be placed on Headings Tags
Heading Tags for SEO
<h1> Most important
<h2> Second most important
<h3> Third most important
<h4> Fourt most important
<h5> Fifth most important
<h6> sixth most important
12. Every Page Should have Meta Title _ ideally it Should be
55 to 70 characters. It should contain Primary Keywords
_ Secondary Keywords _ Location _ Brand Name.
Meta Title On Every page
08
13. Every Page Should have Meta Description _ ideally it
should be 160 To 320 characters. It Should Contain
Primary keyword _ Secondary keyword _ Location _
Brand Name + Description about page.
09
Meta Description on Every page
14. Every Page Should have Meta
keywords_ ideally there should
be 10 keywords on every page.
keywords should be written
separated with a comma(,).
10
Meta Keywords on Every page
16. Anchor text is the clickable text in a hyperlink . SEO best practices
dictatethat anchor text be relevant to the page you're linking to, rather
than generic text. the blue underline anchor text is the most common
as it is the web standard, although it is possible to change the colo and
underlining through html code.
12
Anchor Text in Content
17. 13
There Should Be no Broken Links
Broken links are links that send message
to its visitors that the webpage no longer
exits, triggering 404 error page.
18. Google Analytics should be connected with the
website. It records the traffic / visitors visiting the site.
This will help in Analyzing the traffic for further
improvement & remarketing.
14
Google Analytics Should be
Connected
19. What Our
Clients Say
MAYUMI GAMUZZA
Business Development Officer
Presentations are communication tools
that can be used as lectures.
Bounce rate is the percentage of visitors that
open a website and leave before spending an
amount of time that is deemed significant by
the search engine.
15
Lesser Bounce Rate For Higher Ranking
20. A canonical tag (" rel canonical") is a way of telling
search engines that a specific URL represents the
masters copy ofa page. using canonical tag
prevents problems caused by identical or
"duplicate" content appearing on multiple URLs
16
Canonical Tag prevents Duplicity
21. An alt tag, also known as " alt attribute"
and " alt description", is an HTML attribute
applied to image tags to provide a text
alternative for search engine.
17
Alt Tag / Text on Every image
22. Whai is a Sitemap? In simple terms, a
sitemap is an XML file that is full of your
individual webpage's URLs. Its like an
archieve of every webpage in your
website.
18
Sitemap.XML(map for crawlers)
23. A Robots.txt is a text file that resides in the root directory
of your website and gives search engine crawlers
instructions as to which pages they can crawler index
during the crawling and indexing process.
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Robots.Txt ( Instructions For Crawlers)
24. SEO friendly URLs are URLs that are designed to
meet the needs of users and searches specifically
URLs optimized for SEO tend to be short and
keyword.
20
URL Should be Friendly
