SlideShare a Scribd company logo
SEO for eCommerce
Why Bother?
Healthy Growth ,[object Object]
10% increase in growth for next five years
53% of all U.S. retail sales by 2014,[object Object]
Cover Your Bases Title Tag Optimization Meta Description Optimization Unique Content Image Optimization Link Building Conversion Optimization
Title Tags Unique Title Tags (Site Wide) Take Advantage of All 65 Characters Good Example New Blackberry Bold 9700 White (Unlocked) AT&T / T-mobile Bad Example Blackberry Bold 9700
Meta Descriptions Compelling Meta Descriptions (Including Calls To Action) Good Example The new Blackberry Bold 9700 is the perfect phone for those on the go. Quickly check email, browse the internet, & manage appointments in just a few clicks. Get connected now! Bad Example Blackberry Bold 9700 unlocked for T-mobile and AT&T
Content Unique, Interesting, Content For EVERY Product Page No Manufacturer Descriptions - Re-write From Scratch Add Video Add Related Products Add Reviews
Images Download Images From Manufacturer Server, Rename, & Host on Own Server Optimize Images (Names, Alt Attribute, & Title) Google Image Results
Link Building Build Links To Product Pages
Conversion Easier To Increase Conversion 10% Than Increase Traffic 10% Split Testing Google Website Optimizer Test Headlines, Product Placement, Calls To Action, Etc. Ongoing Effort

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SEO for eCommerce

  • 3.
  • 4. 10% increase in growth for next five years
  • 5.
  • 6. Cover Your Bases Title Tag Optimization Meta Description Optimization Unique Content Image Optimization Link Building Conversion Optimization
  • 7. Title Tags Unique Title Tags (Site Wide) Take Advantage of All 65 Characters Good Example New Blackberry Bold 9700 White (Unlocked) AT&T / T-mobile Bad Example Blackberry Bold 9700
  • 8. Meta Descriptions Compelling Meta Descriptions (Including Calls To Action) Good Example The new Blackberry Bold 9700 is the perfect phone for those on the go. Quickly check email, browse the internet, & manage appointments in just a few clicks. Get connected now! Bad Example Blackberry Bold 9700 unlocked for T-mobile and AT&T
  • 9. Content Unique, Interesting, Content For EVERY Product Page No Manufacturer Descriptions - Re-write From Scratch Add Video Add Related Products Add Reviews
  • 10. Images Download Images From Manufacturer Server, Rename, & Host on Own Server Optimize Images (Names, Alt Attribute, & Title) Google Image Results
  • 11. Link Building Build Links To Product Pages
  • 12. Conversion Easier To Increase Conversion 10% Than Increase Traffic 10% Split Testing Google Website Optimizer Test Headlines, Product Placement, Calls To Action, Etc. Ongoing Effort
  • 13. Google Product Search Submit Products via Data Feed or API Google Merchant Center Optimize Data Feed Google Product Search & Google.com Drive Traffic & Sales