iPhone & iPad Apps Specialist Media Opportunities The Metro UK App takes our newspaper  successfully to the Smartphone mar...
Multi-Channel Strategy <ul><ul><li>Advertise, link & distribute multi-channel content to drive your editions success </li>...
Efficient vs Creative <ul><li>Digital Editions </li></ul><ul><li>Custom Branding </li></ul><ul><li>Web Linked Ad’s </li></...
App Specification <ul><li>E-Edition Stream </li></ul><ul><li>Zoom Clarity </li></ul><ul><li>Subscriber Tools </li></ul><ul...
Combined Strategy
Integrate Apps •  Custom Subscriptions •  Push Notifications •  Compulsory Data Entry •  Usage Statistics •  Search Terms ...
Features •  98% UK Users •  Advanced Searches •  Integrated Adverts •  Select Criteria / Enter Info •  Track CTR & Engagem...
Future Ideas •  VIP & Memberships •  Competition / Prize Draws •  Database Integration •  Voucher Codes •  Live Feedback •...
App & E-Edition Results •  20% users read over 1/3 edition each and every day •  Readers average 12 mins per visit  vs. E-...
App Performance •  90% 8:00 -9:00 AM •  98% UK Users - Targeted •  Push doubled visits •  No.1 News & Free Apps 195,000 Do...
Integrated Sales •  In Application Micropayments •  Digital & Mobile Ad Packages •  Download Cost / Subscription •  Exclus...
Reviewing
Social Debate Love the app & helping reduce the papers left at  Bank train station. Downloading each edition is perfect. W...
Contact Us: Ross Murphy, Commercial Director  [email_address]   Ben Edwards, Marketing Manager [email_address]   Call us o...
 
Smartphone Sales
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Integrating digital editions and mobile

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How publishers can integrate their digital editions and mobile apps - practical tips and case studies from Pagesuite

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  • 27 May 2010
  • 27 May 2010
  • 27 May 2010
  • 27 May 2010
  • Reducing time, energy, costs 27 May 2010
  • XML Feed back, so long as we can query a database we can integrate with it. 27/05/10
  • 27 May 2010
  • 27 May 2010
  • Combining database with iPhone app and e-edition 27 May 2010
  • 27 May 2010
  • 27 May 2010
  • 27 May 2010
  • 27 May 2010
  • 27 May 2010
  • 27 May 2010
  • Integrating digital editions and mobile

    1. 1. iPhone & iPad Apps Specialist Media Opportunities The Metro UK App takes our newspaper successfully to the Smartphone market ” “ Stuart Wood, Operations Director Digital Editions
    2. 2. Multi-Channel Strategy <ul><ul><li>Advertise, link & distribute multi-channel content to drive your editions success </li></ul></ul>
    3. 3. Efficient vs Creative <ul><li>Digital Editions </li></ul><ul><li>Custom Branding </li></ul><ul><li>Web Linked Ad’s </li></ul><ul><li>Zoom Clarity </li></ul><ul><li>Content Search </li></ul><ul><li>Automated Processing </li></ul><ul><li>Brand Integration </li></ul><ul><li>Cut Print & Distribution </li></ul>Interactive E-Zines • Bespoke Design • Immersive Advertising • Optimised Layout • Casual Engagement • Additional Resource • Brand Expansion • Focus on Revenue Gen.
    4. 4. App Specification <ul><li>E-Edition Stream </li></ul><ul><li>Zoom Clarity </li></ul><ul><li>Subscriber Tools </li></ul><ul><li>Data Fields </li></ul><ul><li>Content Search </li></ul><ul><li>Twitter / Facebook Links </li></ul><ul><li>Multiple Reader Views </li></ul><ul><li>Web & Email Links </li></ul><ul><li>Archive </li></ul><ul><li>Video </li></ul><ul><li>Scrollable Editions </li></ul>Mobile Features • Custom Design • Live News • Interactive Adverts • Offline / Download • Push Notifications • Advertising Features • App Updates • iTunes Stream
    5. 5. Combined Strategy
    6. 6. Integrate Apps • Custom Subscriptions • Push Notifications • Compulsory Data Entry • Usage Statistics • Search Terms • Popular Tabs or Pages
    7. 7. Features • 98% UK Users • Advanced Searches • Integrated Adverts • Select Criteria / Enter Info • Track CTR & Engagement • Download Metrics • Delete & Settings
    8. 8. Future Ideas • VIP & Memberships • Competition / Prize Draws • Database Integration • Voucher Codes • Live Feedback • Respond to Publisher
    9. 9. App & E-Edition Results • 20% users read over 1/3 edition each and every day • Readers average 12 mins per visit vs. E-Editions 3-4 mins per visit • Read av. 16 pages per visit vs. E-Editions 5 pages per visit • Bounces @32% vs. E-Editions 34% • Improve Loyalty • Increase Usability • Great Readership • Initial Interest
    10. 10. App Performance • 90% 8:00 -9:00 AM • 98% UK Users - Targeted • Push doubled visits • No.1 News & Free Apps 195,000 Downloads • • 2.4m Page Views per wk Since Push went live, av. User performance has remained constant Push Notifications Launched
    11. 11. Integrated Sales • In Application Micropayments • Digital & Mobile Ad Packages • Download Cost / Subscription • Exclusive Sponsorship
    12. 12. Reviewing
    13. 13. Social Debate Love the app & helping reduce the papers left at Bank train station. Downloading each edition is perfect. What a brilliant idea! I love the app with the PageSuite page flip Nice app, but I’d love my music to play too
    14. 14. Contact Us: Ross Murphy, Commercial Director [email_address] Ben Edwards, Marketing Manager [email_address] Call us on: +44 (0) 1233 721030 North America 1-877-524-7763
    15. 16. Smartphone Sales

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