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“FREE OF FREEMIUM, THINGS ARE
STARTING TO LOOK UP AT NING”
Taylor Bueley
Forbes, August 20, 2010
Every group, business
and organization needs
a website.
Online users visit
social networks in 2010
58%
2014201320122011201020092008
52%
58%
64% 65% 66%
61%
42%
SOCIAL HAS GONE MAINSTREAM
Source: U.S. Social Network Users, eMarketer – April 2010
Every website
will be social.
NING MAKES IT EASY TO
BE SUCCESSFUL
• Creative freedom and control
• Seamless social integration
• Robust, scalable open platform
• Turn-key monetization solutions
• Powerful data and insights
• Complete privacy control
THE WORLD’S LARGEST PLATFORM
TO CREATE CUSTOM, POWERFUL
SOCIAL WEBSITES
NING IS THE HUB OF YOUR WEB
AND SOCIAL ACTIVITY
THE DECISION
NING CUSTOMERS @ APRIL 2010
15,000
325K /
1.1 million
80%
20%
PREMIUM
FREE
(active/total)
TRAFFIC
DIFFERENT CUSTOMERS
…DIFFERENT NEEDS
<5% Conversion to Premium
Low Effective CPM
Leverage Advanced Features
& Customization
FREE PREMIUM
OUR GOAL: Build the very best
product for our customers and
align our resources to support
profitability.
ROLLOUT
3 NEW PLANS FOR DIFFERENT CUSTOMERS
14
NEWS AND ANNOUNCEMENTS
April
2010
August
2010
End to free
networks
April 15, 2010
Pearson
Partnership
June 24, 2010
New Revenue
Channels
June 16, 2010
Announce Plans &
Education Sponsorship
May 4, 2010
Mini Plus Pro
Launch
July 20,2010
WEGO
Partnership
July 19, 2010
Public announcements supported by
•Steady Drumbeat of customer communications
•New feature releases every 2 weeks
•Ongoing discussions on our Creators Site
Finally! You guys are
listening! Great decision and
I can’t wait for the New
Ning! We’ve got your back.
Source: customer email
RESULTS
FOR US IT WORKS
• Tied revenue to our customers’ success
• Shed the cost and complexity of being an
uber-publisher
• Clarified our product position and target
customer
• Gave us the freedom to invest in building the
BEST product for our customer
74 million
Source: Google Analytics Sep 15 – Oct 15 2010
CONVERTED NING CUSTOMERSMONTHLY UNIQUE VISITORS
BY THE NUMBERS
70,000
MONTHLY NEW CUSTOMERS
5,000
90 % of our former traffic
A NEW ROADMAP & FOCUS
Fast, reliable, cost-efficient infrastructure
Network
Creator
control &
visibility
Engaging and
delighting
members
Integrated
monetization
Platform
access &
3rd-party
connectivity
AN OPEN APPROACH TO INTEGRATION
& PARTNERS
SOCIAL
INTEGRATION
CUSTOM
APPLICATIONS
NING EXTENSIONS MOBILE PARTNERS
INTEGRATED
MONETIZATION
ANALYTICS

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Anne Driscoll Presentation

  • 1.
  • 2. “FREE OF FREEMIUM, THINGS ARE STARTING TO LOOK UP AT NING” Taylor Bueley Forbes, August 20, 2010
  • 3. Every group, business and organization needs a website.
  • 4. Online users visit social networks in 2010 58% 2014201320122011201020092008 52% 58% 64% 65% 66% 61% 42% SOCIAL HAS GONE MAINSTREAM Source: U.S. Social Network Users, eMarketer – April 2010
  • 6. NING MAKES IT EASY TO BE SUCCESSFUL • Creative freedom and control • Seamless social integration • Robust, scalable open platform • Turn-key monetization solutions • Powerful data and insights • Complete privacy control
  • 7. THE WORLD’S LARGEST PLATFORM TO CREATE CUSTOM, POWERFUL SOCIAL WEBSITES
  • 8. NING IS THE HUB OF YOUR WEB AND SOCIAL ACTIVITY
  • 10. NING CUSTOMERS @ APRIL 2010 15,000 325K / 1.1 million 80% 20% PREMIUM FREE (active/total) TRAFFIC
  • 11. DIFFERENT CUSTOMERS …DIFFERENT NEEDS <5% Conversion to Premium Low Effective CPM Leverage Advanced Features & Customization FREE PREMIUM
  • 12. OUR GOAL: Build the very best product for our customers and align our resources to support profitability.
  • 14. 3 NEW PLANS FOR DIFFERENT CUSTOMERS 14
  • 15. NEWS AND ANNOUNCEMENTS April 2010 August 2010 End to free networks April 15, 2010 Pearson Partnership June 24, 2010 New Revenue Channels June 16, 2010 Announce Plans & Education Sponsorship May 4, 2010 Mini Plus Pro Launch July 20,2010 WEGO Partnership July 19, 2010 Public announcements supported by •Steady Drumbeat of customer communications •New feature releases every 2 weeks •Ongoing discussions on our Creators Site
  • 16. Finally! You guys are listening! Great decision and I can’t wait for the New Ning! We’ve got your back. Source: customer email
  • 18. FOR US IT WORKS • Tied revenue to our customers’ success • Shed the cost and complexity of being an uber-publisher • Clarified our product position and target customer • Gave us the freedom to invest in building the BEST product for our customer
  • 19. 74 million Source: Google Analytics Sep 15 – Oct 15 2010 CONVERTED NING CUSTOMERSMONTHLY UNIQUE VISITORS BY THE NUMBERS 70,000 MONTHLY NEW CUSTOMERS 5,000 90 % of our former traffic
  • 20. A NEW ROADMAP & FOCUS Fast, reliable, cost-efficient infrastructure Network Creator control & visibility Engaging and delighting members Integrated monetization Platform access & 3rd-party connectivity
  • 21. AN OPEN APPROACH TO INTEGRATION & PARTNERS SOCIAL INTEGRATION CUSTOM APPLICATIONS NING EXTENSIONS MOBILE PARTNERS INTEGRATED MONETIZATION ANALYTICS

Editor's Notes

  1. Creative freedom and control: Reflect your unique brand personality with zero coding skills• Seamless social integration: Facebook, YouTube, Twitter, blogs, and more• Robust open platform: Make your social website accessible on any website, create custom integra- tions. and make use of built-in cloud services• Powerful data and insights: Track member activity and measure ROI• Turn-key monetization solutions: Seamless ways to raise money and generate revenue• Complete privacy control: Make your social website private or public
  2. 100