1. MATTERMARK
organizing the world’s business information
September 2014 - confidential

2. Organizing the world’s
business information to answer
questions about the companies
you want to do business with
MATTERMARK
September 2014 - confidential

3. Mattermark is Google for Business People MATTERMARK
September 2014 - confidential
B2B search has 3 key data points:
250M+ companies
1,000s of markets
Billions of people

4. • when you buy a CRM it comes empty
• everyone is re-collecting the same information
• everyone is re-creating the same spreadsheets
• 99% of knowledge workers can’t afford consultants
• PDFs, reports, etc. are not structured or searchable
MATTERMARK
September 2014 - confidential
The problem:
There is no effective, reliable way for
professionals to ask business questions and
get credible intelligence supported by data.

8. Market Research today = Google + spreadsheet
!
!
Market Research of the future = data-driven answers,
delivered in a format professionals can use to G.S.D.
MATTERMARK
September 2014 - confidential

9. Who needs a B2B search engine?
every knowledge worker in the world will benefit
from the most comprehensive source for answering
business questions on demand
MATTERMARK
September 2014 - confidential
First 6 Months venture capitalists, angel investors, founders
Today sales, marketing & business development professionals
Tomorrow management consultants, analysts, researchers
Someday investment bankers, executives, knowledge workers

10. PROSPECTING
& LEAD
QUALIFICATION
30,000VC & Private Equity Professionals
!
568,000 Sales Managers & Professionals
$3 Billion revenue opp.
in existing verticals

11. $125K MRR
377% CAGR
0%
10%
20%
30%
40%
50%
60%
70%
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
July'13
Aug'13
Sep
'13
O
ct'13
N
ov'13
D
ec'13
Jan
'14
Feb
'14
M
ar'14
Apr'14
M
ay'14
Jun
'14
Jul'14
Aug'14
Sep
'14
MRR Growth Rate MRR
MATTERMARK
September 2014 - confidential

12. 2015 GOAL: $10M ARR
13.5% MRR GROWTH RATE
MonthlyRecurringRevenue(MRR)
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
Sep
'14
O
ct'14
N
ov'14
D
ec'14
Jan
'15
Feb
'15
M
ar'15
Apr'15
M
ay'15
Jun
'15
Jul'15
Aug'15
Sep
'15
O
ct'15
N
ov'15
D
ec'15
MRR
MATTERMARK
September 2014 - confidential

13. $0
$250,000
$500,000
$750,000
$1,000,000
$1,250,000
$1,500,000
Jul '13 Sep '13 Nov '13 Jan '14 Mar '14 May '14 Jul '14 Sep '14
Venture Capital
Business Development
Private Equity
Corporate Development
Consulting & Research
Angel Investing
Academia
Merchant Bank
Investment Banking
REVENUE BY USE CASE
54% OF REVENUE COMES FROMVC CUSTOMERS
MATTERMARK
September 2014 - confidential

14. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
$0
$17,500
$35,000
$52,500
$70,000
Jul'13Aug'13Sep
'13O
ct'13N
ov'13D
ec'13Jan
'14Feb
'14M
ar'14Apr'14M
ay'14Jun
'14Jul'14Aug'14Sep
'14
Venture Capital Business Development
VC MRR Growth Rate Biz Dev MRR Growth Rate
ARR GROWTH RATE
BIZ DEV REVENUE IS GROWING 2-3X FASTER
MATTERMARK
September 2014 - confidential

15. Core Questions to Answer
MATTERMARK
September 2014 - confidential

16. Who should we
do business with?
What new vertical
should we enter?
How do we optimize
our supply chain?
How do we optimize
via financial instruments?
What new product
should I build?
Who do we need to
hire/acquire to build it?
How do I return
value to
shareholders?

17. Market Size
Pricing
Competitors
Equities
Bonds
Cash Equivalents
IPO
Dividend
Re-investment
M&A
Recruiting
Invest
Customer
Partner
Suppliers
Manufacturers
Distributors
New Product
Development
DATA WE
NEED

18. Market Sizing
Pricing
Competitors
Equities
Bonds
Cash Equivalents
IPO
Dividend
Re-investment
M&A
Recruiting
Investment
Customer
Partner
Suppliers
Manufacturers
Distributors
New Product
Development
INVESTMENT
BANKING
MANAGEMENT
CONSULTING
BUSINESS
DEVELOPMENT
RESEARCH &
DEVELOPMENT
WHO
NEEDS IT

19. Market Sizing
Pricing
Competitors
Equities
Bonds
Cash Equivalents
IPO
Dividend
Re-investment
M&A
Recruiting
Investment
Customer
Partner
Suppliers
Manufacturers
Distributors
New Product
Development
INVESTMENT
BANKING
MANAGEMENT
CONSULTING
BUSINESS
DEVELOPMENT
RESEARCH &
DEVELOPMENT
WHO
NEEDS IT
a.k.a BUSINESS PEOPLE

20. 0
100,000
200,000
300,000
400,000
500,000
600,000
Apr '13 Jun '13 Aug '13 Oct '13 Dec '13 Feb '14 Apr '14 Jun '14 Aug '14
500K+ COMPANIES
CURRENTLYTRACKED BY MATTERMARK

21. WE FOUND A WAY
TO GO FASTER

22. 0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Apr '13 July '13 Oct '13 Jan '14 Apr '14 Jul '14 Oct '14 Jan '15 Apr '15 Jul '15
PACE: 3M COMPANIES
BY SEPTEMBER 2015

23. September 2014 - confidential
LEADERSHIPTEAM

24. First employee. Build and lead the marketing teams
and acquired the first 100,000 customers.
DANIELLE MORRILL, CEO & COFOUNDER
Director of Marketing
Community Manager
Mobile location-based social
checkin app started in the
pre iPhone world.Among
first 10 iPhone apps.
Business Process Analyst
Automated manually processes through software.
Reliant Consulting & Research
Financial Analyst

25. Kevin cofounded health communications
technology company Capito Life, cofounded Referly
and worked as a software engineer for HelloSign.
KEVIN MORRILL, CTO & COFOUNDER
Startup Founder & Software Engineer
Senior Program Manager, Sharepoint
Lead Program Manager, Developer Division
Kevin joined Microsoft in 1999 as a high school
intern. He worked with the company for 10 years as
an engineer and program manager acrossVisual
Studio, .NET and Office (Sharepoint).

26. Lead creation of website for tracking release of
movies,TV shows and video games.Acquired by
Referly (nee Mattermark) in February 2012.
ANDY SPARKS, COO & COFOUNDER
CEO & Cofounder

27. Joined Kabam pre-revenue and spent 6 years
helping grow the company to a $1 Billion+
valuation. Owned P&L and product strategy for a
portfolio of games with eight figure annual bookings
and managed a 70 person cross-functional team.
BRYAN TSAO, DIRECTOR OF PRODUCT
Director of Product Management
Avi
Design

28. DANIEL HAYTER, VP OF SALES
Completed 2 of Bloomberg's largest deals,
generating $60m in revenue over 5 years
Head of Institutional Sales, Americas
Managing Director, Bloomberg Law Sales
European Financial Markets Sales
Spearheaded $270 million business in corporate,
financial, and private market products, overseeing
P&L and reporting directly to CEO.
Naveen Ravi Taylor Wade Ray Lisa
Inside Sales Account ManagersSales Executives
TBH

29. SARAH CATANZARO, DATATEAM LEAD
Embedded Analyst, New York City government
Cyber Intelligence Analyst
implemented data integration and analytics solutions
enabling municipal agency investigations
Cyveillance
Center for Advanced Defense Studies
Program Director, Multiparadigmatic
Approaches to National Security
Clare Samiur Kevin Josh Tristan
Business Analysts Technical AnalystData Scientists

30. companies in motion
September 2014 - confidential
MATTERMARK