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Front Series B Deck
- Email was originally designed for individual use, not team collaboration, so the company built the first shared email client to enable features like canned responses, automated rules, reminders, and analytics. - The shared email client now has 2300 companies as customers across many industries using it for functions like customer support, operations, and sales. Usage and revenue have grown consistently while churn has decreased. - Moving forward, the company aims to continue improving their platform and adding more users to increase value, with goals of positive operating margins by end of 2019 and $xx in ARR by end of 2018. Their long term vision is to become an extensible platform beyond just messaging.
In this document
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Highlighting pitfalls of email for team collaboration, leading to lost business and poor customer experience.
Presenting the innovative shared email client designed for team collaboration with features like canned answers and analytics.
Emphasizing shared email's collaborative nature, integrating various communication channels for diverse business needs.
Showcasing 2300 companies utilizing the shared email solution across various industries such as tech, finance, and education.
Describing consistent revenue growth and declining churn rates, indicating strong company performance over time.
Illustrating exponential growth in email usage metrics, including comments, messages, and individual user engagement.
Discussing predictable sales organization building with increasing average selling prices and growth in large deals.
Detailing the strategic lead generation engine's performance metrics and the team’s growth trajectory.
Highlighting impressive net retention rates and increased user engagement metrics indicating ongoing growth.
Examining team growth stability with low attrition rates and high satisfaction among employees.
Reviewing financial milestones from seed funding to Series A with a focus on cash efficiency and growth.
Summarizing the company's robust financial position with goals for growing annual recurring revenue (ARR).
Outlining strategic focus areas for 2018, emphasizing platform improvements and user growth for enhanced value.
Detailing plans for developing an extensible platform and improving collaborative email functionalities.
Presenting the long-term vision and encouraging potential candidates to explore business opportunities.
Discussing plans for the Series B funding round, focusing on shared email and collaborative communication.
Thanking the audience, indicating the close of the presentation and prompting final inquiries.
Front Series B Deck
- 2. Email was neverbuilt for teams to collaborate sales@company.com support@company.com Lost businessProductivity slowdown Bad customer experience ? ? ?
- 3. So we builtthe first shared email client
- 4. Canned answers Automated rules Reminders Robustanalytics Assign email Comment & mention Share draft So we built the first shared email client
- 5. Shared Email CollaborativeCommunication Individual yet collaborative We rapidly broadened our value proposition Multi-channel Integrated
- 6. Diversity of industries 2300companies use Front today Diversity of use-cases Tech Media Travel Client Services Ecommerce Cons. goods Education Finance Real estate Logistics Other 0% 10% 20% 30% 40% Customer Support Client Services IT Operations Sales Admin., HR, Legal Marketing Product & eng. Other 0% 10% 20%
- 7. ARR A very consistentgrowth of revenue
- 8. Gross churn Net MRRchurn Logo churn Churn keeps trending down…
- 9. … while usagegrows exponentially Individual email users Messages sent Comments & mentions
- 10. 0 3 6 9 12 Q1 17 Q217 Q3 17 Fully ramped reps Reps ramping up Growing team Q1 17 Q2 17 Q3 17 Delivering above capacity Actual sales Sales capacity Building a predictable sales organization (1/2)
- 11. Building a predictablesales organization (2/2) Q2 16 Q3 16 Q4 16 Q1 17 Q2 17 Q3 17 ASP up every quarter Online Retail $xx ARR xx seats Operations Management $xx ARR xx seats Transportation $xx ARR xx seats 0 5 10 Q3 14 Q3 15 Q3 16 Q3 17 More large deals customer 1 customer 2 customer 3
- 12. Building a leadgeneration engine from scratch Q1 17 Q2 17 Q3 17 More marketing spend joined 6 months ago 10 months ago 2 months ago2 weeks ago 10 months ago The team isn’t one year old Q1 17 Q2 17 Q3 17 Spend as % of revenue 18% 18% 19% LTV / CAC 2.5 2.6 4.4 On a sustainable trajectory Q1 17 Q2 17 Q3 17 Paid Unpaid Lead growth
- 13. Cohorts keep growingacross all metrics EOY15 Q2 16 Q4 16 Q2 17 Q3 17 150% net retention rate at 1 year 120% net retention rate at 6 months All cohorts keep growing Q2 16 Q3 16 Q4 16 Q1 17 Q2 17 Q317 ACV doubled in 15 months Usage intensifies over time 4.9x more comments written per user after 1 year 3.9x more messages sent per user after 1 year
- 14. Team growth isbuilt upon solid foundations 0 15 30 45 60 3/1/15 11/1/15 7/1/16 3/1/17 11/1/17 Headcount evolution 0 10 20 30 40 1 2 3 4 5 Last team offsite ratings 0voluntary departures among employed for more than 3 months Low attrition 5.0 100% Recommend to a friend 100% Approve of CEO Mathilde Collin 17 Ratings Highest Glassdoor metrics
- 15. Seed to SeriesA $3.1m raised $xx spent $xx ARR added We have a track record of capital efficiency Cash on hand Runway “Default alive” $7m left 18 months * * assuming current spend and 0% growth † assuming no hiring and 5% monthly growth † Profitable in 10 months Series A to date $10m raised $xx spent $xx ARR added
- 16. As a business,we are in a great position 1/1/18 5/1/18 9/1/18 12/1/18 ARR Cash Aiming for $xx ARR by end of 2018 -100% -75% -50% -25% 0% 25% 50% 75% 100% 1/1/18 5/1/18 9/1/18 12/1/18 Gross margin Operating margin Positive operating margin by end of 2019
- 17. Where do wego from there?
- 18. As a product,we are in a unique position 2.5 hours per user per day 64% DAU / MAU ratio Unreasonable stickiness Messages Contacts Files Meetings Access to critical data Relevant across all teams
- 19. Our two areasof focus for 2018 Improve our platform to make it easier to build on top of it Add more users to make our platform more valuable
- 20. Our two areasof focus for 2018 Become a great email client Maintain leadership on our core targets Ship products that expand our value proposition Add more users to make our platform more valuable Improve our platform to make it easier to build on top of it Ship our new Extension API Extend our collaborative model beyond messaging Launch an app-store, host 3rd party apps
- 21.
- 22. Head over tofrontapp.com/jobs if you want to find out more about our long term vision 😉 Long-term vision
- 23. Raising our SeriesB $xx ARR $xx ARR$xx ARR We are here $xx ARR Shared email address Collaborative Communication Good email client Extensible platform Confidential
- 24.