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The 10 most interesting slides that helped our SaaS company raise 9 million

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Have you ever wondered what goes into a pitch deck? Or what slides matter? Here are the 10 slides that seemed to resonate most with VCs we met with our our journey to raising our latest $9 million in funding. Be sure to check the notes for explanations of each slide.

Published in: Technology

The 10 most interesting slides that helped our SaaS company raise 9 million

  1. 1. www.gocanvas.com PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 1 The 10 Most Interesting Slides from the Pitch Deck that Helped Us Raise $9 Million
  2. 2. THE ANALOG TO DIGITAL TRANSFORMATION PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 2
  3. 3. THE PROBLEM PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 3 TOP 5 BIGGEST ISSUES caused by paper-based processes* 1. Time spent re-keying data, searching for paper copies and filing 2. Storage volume and costs 3. Inability to monitor workflow progress 4. Lost paperwork 5. Compliance and audit issues *(Association for Information and Image Management, June 2013)
  4. 4. CANVAS REVOLUTIONIZES HOW WORK IS DONE PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas Globally… One of the 8 Most Disruptive Mobile Technologies For Business — Disruptathon “ 4
  5. 5. OPPORTUNITY: A WORLD OF PAPER PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas $25-$35 Billion* •Amount U.S. businesses alone spend per year on filing, storing and retrieving paper documents *Gartner research 5 Addressable Market •Any business that collects information •All shapes and sizes •Transcends verticals and geography
  6. 6. PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 6 HOW CANVAS WORKS FAST: Build an app with our App Builder FASTER: Find an app in our Application Store (15+ apps for 30+ verticals) FASTEST: Send us your form! First form to app conversion is free! Canvas is ridding the world of paperwork and replacing it with mobile apps — Dow Jones VentureWire “
  7. 7. Redacted Redacted Household Appliances/General Retail HAFSCO recoups $10,000 per month from lost work orders PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 7 General Manufacturing: Demmer improves work processes and saves $1 million+ annually Plumbing The Plumbing Doctor saves $40,000 on admin costs Agriculture, Forestry & Fishing Redacted saves $20k+ per month on audits and inspections WHY BUSINESSES LOVE CANVAS General Retail, Sales & Wholesale Distribution Redacted uses Canvas for all in-store inspections in North America. 70k inspections per month Sales and Service Automation: 400+ salespeople using Canvas for trainings and qualifying prospects for improved communications and real-time access to data Hospitality: Uses Canvas for surveying attendees at games and capturing fan info for promotions Beverage: “Our own team was blown away how fast we deployed such new technology and Canvas is the reason.” Education: Imported 20k+ items teachers need to order for class.14 apps, 118 users Healthcare: Use 60+ apps to record treatments and improve patient care. Has saved over $100k in paper and time/productivity costs Residential Inspections: Large inspection company in the US, using Canvas for residential and commercial inspections and providing custom output to customers Redacted Redacted Redacted
  8. 8. COMPETITIVE LANDSCAPE & CANVAS ADVANTAGE Focused on the what/tactical Focused on THE Logos Redacted PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas WHY 5 Leading Companies Focused on the Business of Mobility — Capital Business “ Vertical software Forms software 8 App development platforms/middleware Rapid ROI at fraction of the cost Fully flexible, thousands of horizontal and vertical applications Not just forms, but business processes. Content for every industry. Logos Redacted Logos Redacted
  9. 9. RAPID GROWTH & MARKET PENETRATION 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 WebVisits 60,000 50,000 40,000 30,000 20,000 10,000 PaidSubscribers 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas Actual numbers redacted Total CanvasSubmissions Revenue Their Growth is a Start-Up’s Dream — Tech BisNow “ 9 - 2009 2010 2011 2012 2013 2014* - 2009 2010 2011 2012 2013 2014* - 2009 2010 2011 2012 2013 2014* 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 - 2009 2010 2011 2012 2013 2014*
  10. 10. KEY SaaS METRICS 60 50 40 30 20 10 0 Jan GMPP(Months) Feb Mar Apr May Jun July Aug Sep Oct Nov Dec Jan Feb Mar April May June July August MonthlyARPA Actual numbers and return on CAC over time redacted $120.00 $100.00 $80.00 $60.00 $40.00 $20.00 PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 10 September •“For rCAC benchmarks we like to see a return of at least 2.5x, with 3x or more preferred.” $0.00 Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec Jan Feb Mar April May June July August
  11. 11. PAID ACCOUNTS BY INDUSTRY - OVERALL 3% 2% 3% 3% 5% PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas 11 25% 19% 12% 8% 5% 5% 3% 2% 2% 2% 1% Industries redacted Construc on & Contractors Service Industry Professional Services Healthcare & Life Sciences Manufacturing Retail & Wholesale Distribu on Transporta on & Logis cs Hospitality Telco, Cable & Media U li es & Energy Oil, Gas, Mining & Chemicals Finance, Insurance & Real Estate Government and NGO Public Safety Agriculture, Forestry & Fishing Educa on

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