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1.
www.gocanvas.com
PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas
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The 10 Most Interesting Slides
from the Pitch Deck that
Helped Us Raise $9 Million
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2.
THE ANALOG TO DIGITAL TRANSFORMATION
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THE PROBLEM
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TOP 5 BIGGEST ISSUES
caused by paper-based
processes*
1. Time spent re-keying data,
searching
for paper copies and filing
2. Storage volume and costs
3. Inability to monitor workflow
progress
4. Lost paperwork
5. Compliance and audit issues
*(Association for Information and Image Management, June 2013)
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4.
CANVAS REVOLUTIONIZES HOW WORK IS DONE
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Globally… One of the 8 Most Disruptive
Mobile Technologies For Business
— Disruptathon
“
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OPPORTUNITY: A WORLD OF PAPER
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$25-$35 Billion*
•Amount U.S. businesses alone spend per
year on filing, storing and retrieving paper
documents
*Gartner research
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Addressable Market
•Any business that collects information
•All shapes and sizes
•Transcends verticals and geography
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PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas
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HOW CANVAS WORKS
FAST:
Build an app with
our App Builder
FASTER:
Find an app in our
Application Store
(15+ apps for 30+
verticals)
FASTEST:
Send us your form! First
form to app conversion is
free! Canvas is ridding the world of
paperwork and replacing it with
mobile apps
— Dow Jones VentureWire
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7.
Redacted Redacted
Household Appliances/General
Retail
HAFSCO recoups $10,000 per month from
lost work orders
PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas
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General Manufacturing:
Demmer improves work processes
and saves $1 million+ annually
Plumbing
The Plumbing Doctor saves $40,000
on admin costs
Agriculture, Forestry &
Fishing
Redacted saves $20k+ per month
on audits and inspections
WHY BUSINESSES LOVE CANVAS
General Retail, Sales &
Wholesale Distribution
Redacted uses Canvas for all in-store
inspections in North
America. 70k inspections per
month
Sales and Service
Automation:
400+ salespeople using Canvas for
trainings and qualifying prospects
for improved communications and
real-time access to data
Hospitality:
Uses Canvas for surveying
attendees at games and capturing
fan info for promotions
Beverage:
“Our own team was blown away
how fast we deployed such new
technology and Canvas is the
reason.”
Education:
Imported 20k+ items teachers need
to order for class.14 apps, 118
users
Healthcare:
Use 60+ apps to record treatments
and improve patient care. Has
saved over $100k in paper and
time/productivity costs
Residential Inspections:
Large inspection company in the
US, using Canvas for residential
and commercial inspections and
providing custom output to
customers
Redacted
Redacted
Redacted
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COMPETITIVE LANDSCAPE & CANVAS ADVANTAGE
Focused on the what/tactical Focused on THE
Logos Redacted
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WHY
5 Leading Companies Focused
on the Business of Mobility
— Capital Business
“
Vertical software
Forms software
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App development platforms/middleware
Rapid ROI at fraction of the cost
Fully flexible, thousands of horizontal and
vertical applications
Not just forms, but business processes.
Content for every industry.
Logos Redacted
Logos Redacted
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9.
RAPID GROWTH & MARKET PENETRATION
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
WebVisits
60,000
50,000
40,000
30,000
20,000
10,000
PaidSubscribers
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas
Actual numbers redacted
Total CanvasSubmissions
Revenue
Their Growth is a Start-Up’s Dream
— Tech BisNow “ 9
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2009 2010 2011 2012 2013 2014*
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2009 2010 2011 2012 2013 2014*
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2009 2010 2011 2012 2013 2014*
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
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2009 2010 2011 2012 2013 2014*
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10.
KEY SaaS METRICS
60 50
40
30
20
10
0
Jan
GMPP(Months)
Feb
Mar
Apr
May
Jun
July
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
April
May
June
July
August
MonthlyARPA
Actual numbers and return on CAC over time redacted
$120.00
$100.00
$80.00
$60.00
$40.00
$20.00
PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas
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September
•“For rCAC benchmarks we like to see a return of at least 2.5x, with 3x or
more preferred.”
$0.00
Jan
Feb
Mar
Apr
May
Jun
July
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
April
May
June
July
August
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11.
PAID ACCOUNTS BY INDUSTRY - OVERALL
3% 2%
3%
3%
5%
PROPRIETARY AND CONFIDENTIAL / www.GOCANVAS.comC opyright © 2014, Canvas Solutions , Inc. GoCanvas
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25%
19%
12%
8%
5%
5%
3%
2%
2% 2% 1%
Industries redacted
Construc on & Contractors
Service Industry
Professional Services
Healthcare & Life Sciences
Manufacturing
Retail & Wholesale Distribu on
Transporta on & Logis cs
Hospitality
Telco, Cable & Media
U li es & Energy
Oil, Gas, Mining & Chemicals
Finance, Insurance & Real Estate
Government and NGO
Public Safety
Agriculture, Forestry & Fishing
Educa on
After our title/logo slide, this was the slide we used to kick off the discussion. It’s important to quickly convey what you do and why it’s disruptive, while using visuals as much as possible. Someone should see a slide like this and immediately be hooked and want to hear more.
It’s important to clearly address the problem your product or service solves. The more painful the problem, the better, so make sure people really understand it and that they’re convinced the problem is a big one that is worth tackling.
When you’re first presenting how you can solve the problem you outlined and got everyone on board with, focus more on the Why/mission than technical details. How do you solve for the problem? More importantly, why is your solution exciting? Can it do more than just solve the initial problem?
You’ll also notice that we included a quote at the bottom right corner of this slide. We sprinkled in press and customer quotes like this throughout the pitch deck. If you have quotes like this, they can be a great way to let investors know you have some cred and that there are others out there talking about your business.
Here we focused on the size of the opportunity. It’s important to answer questions like: How many people really have the problem that you’re solving? Who are the people that can benefit from your solution? You could make the argument that you should combine the problem and opportunity into one slide (how big is the problem and who has it?). But we split it out because we wanted to emphasize that this is truly a huge, global opportunity, and that our market transcends industry, company size and geography.
Helping people visualize your solution is key. Here, our goal was to give folks something more concrete to better understand how people get started using Canvas and how it works.
The more you can show that you’re a disruptive service/product, the better. When you can point to specific examples of how your customers have been able to experience significant benefits because of your product/service, this is a powerful thing. In our case, we made each of these logos clickable, so that if someone had a question or wanted to drill into more details about a specific customer, it would take them to a separate slide in the Appendix with more information.
Even if you think your product or service blows away the competitors and the the competition isn’t relevant, VCs will still ask you about the competitive landscape. Don’t just tell people that you’re better. Help them understand why.
If you have growth, definitely share these metrics. At the end of the day, this is what matters. If you don’t have crazy growth yet, then use whatever charts you can to show that you are getting traction.
If you’re a SaaS company, then these three metrics are crucial. If you can show that ARPA, or Average Revenue Per Month from an account, is growing steadily, that’s a great thing. At the same time, you want your GMPP (Gross Margin Payback Period) to not be crazy high, as this is how many months it takes to break even on the cost of acquiring a typical customer. More on GMPP here: http://techometerblog.com/2011/05/25/key-saas-metrics-gross-margin-payback-period/. Return on CAC (customer acquisition costs) is a ratio that explains the return on the cost of acquiring a customer. This takes into account churn and the estimated gross lifetime margin of a customer.
VCs will definitely ask you which industries you’re seeing the most traction with, especially if you offer a product or service that could be used by many different industries. Address this head on and if you have the data to back it up, you should share it.