The document outlines the tools and strategies app developers can use to achieve organic downloads, user engagement, and retention, such as referral programs and social sharing. It introduces App Virality, a lightweight SDK that allows developers to implement growth techniques without coding, featuring a dashboard for managing campaigns and advanced analytics to track performance. The pricing model is based on monthly subscriptions, with insights into customer acquisition strategies and market size in the mobile advertising sector.

2. What
does
an
app
developer
want
?

3. Millions
of
downloads
Organic
downloads

4. User
engagement
and
reten5on

5. What
successful
Apps
are
doing
One
way
referral
-­‐
Share
&
get
125MB
free
space
Two
way
referral
-­‐
Give
$20;
Get
$20
Social
pay
-­‐
Buy
or
invite
friends
Sweepstakes
-­‐
ParCcipate
&
Win
and
many

6. What
app
developers
are
doing
One
way
referral
-­‐
Share
&
get
125MB
free
space
Two
way
referral
-­‐
Give
$20;
Get
$20
Social
pay
-­‐
Buy
or
invite
friends
Sweepstakes
-­‐
ParCcipate
&
Win
and
many What works for
my app

7. Our
Solu5on
-­‐
App
Virality
App
Virality
helps
app
developers
to
idenCfy
and
implement
the
right
growth
techniques,
within
minutes.
No
coding
required
• Light
weight
SDK
• WYSIWYG
dashboard
• RecommendaCon
engine
• In-­‐depth
analyCcs
• A/B
tesCng

8. How
it
works
It’s
a
simple
4
step
process

9. We
have
built
light
weight
(120
KB)
SDK
that
can
be
integrated
within
10
minutes.

10. RecommendaCon
engine
helps
app
developers
in
idenCfying
the
right
growth
technique
at
every
state
of
the
business.

11. Businesses
use
their
App
Virality
dashboard
to
customize
and
configure
growth
campaigns
without
worrying
about
making
changes
to
code,
updates
to
play/app
store
etc.

12. Businesses
can
select
acCons
of
their
choice,
it
could
be
Facebook,
Twier,
Poll,
Survey,
Feedback,
Review,
etc

13. Advanced
analyCcs
give
businesses
deep
insights
about
their
growth
campaigns
with
meaningful
data
to
iterate
and
succeed
fast.

14. Businesses
can
track
everything
right
from
number
of
users
endorsed
to
performance
of
each
individual
user’s
endorsement.
IdenCfy
top
influencers
and
make
use
of
them
for
further
promoCons.

15. WYSIWYG
Dashboard User
TargeCng AcCons
Powerful
dashboard
to
control
everything.
No
coding.
Target
users
based
on
behaviour,
locaCon,
events,
etc
MulCple
acCons
to
choose
from
-­‐
Social,
Polls,
Survey,
Feedback,
etc
Track
InstallaCons Fraud
DetecCon A/B
TesCng
Track
engagement/downloads
from
any
source
across
pla_orms.
Reward
only
those
who
deserve.
IdenCfy
and
prevent
fraud
referrals.
Right
combinaCon
of
what,
when,
where
and
how
to
leverage
more.
Key Features

16. Team behind AppVirality
Laxman
Papineni
Founder
&
Business
Ram
Papineni
Co-­‐founder
&
Product
Madhu
Manne
First
hire
&
Product
+
Team
consists
of
folks
with
1
exit
&
1
failed
venture
under
their
belt.

17. Advisors
Mohit
Saxena Shyamal
Mehta
Co-­‐founder CEO
Batch
#4
-­‐
MicrosoF
Accelerator,
Bangalore.

18. Market Size
Download
costs
$1
to
$3
Mobile
Ad
spend
$18B
by
2014
Source: Gartner Inc.

19. Monthly
subscripCon,
Pay
as
you
grow.
Free
up
to
10,000
MAU’s
Aeer
that
it’s
$2 for every 1,000
MAU’s
Pricing Model
Example: 300k MAU app pays $600 monthly and $7,200 Yearly

20. Customer acquisition route
Online&Channels& Influencing&Influencers& Direct&Sale&
Channel
• Search
Engine
OpCmizaCon
• Search
Engine
MarkeCng
• Presence
on
social
media
• CreaCng
repository
of
content
Key$Players
• Aending
and
organizing
conferences
• CreaCng
and
culCvaCng
developer
groups
• Gefng
marquee
clients
• Strategic
partnerships
to
enhance
distribuCon
channel

21. Thank You
Laxman Papineni
Co-founder
angel.co/appvirality-com lax@appvirality.com www.appvirality.com