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The snakes at that are laying on
the floor below the demon are a
key feature as snakes are
usually associated as a
demonic symbol which
connotes fear to the audience.
The title is one
of the main
focus points as
it’s in big bold
letters which
have been
written in a dark
colour is order
to contrast with
the bright
background
making it stand
out even more.
The tagline is
also a focus
point as it’s
very
significant as
it creates the
context for
the narrative.
Like many other horror film posters the director or
producers name is hardly mentioned instead the name
2 of the most popular films made by them are stated.
Conforming to the
conventions of the
horror genre, no
prominent
actors/celebrities are
present as the
audience can relate
more to an unknown
character. The lack of
emphasis on the
actors make the
storyline and
narrative the focus
point.

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poster analysis

  • 1. The snakes at that are laying on the floor below the demon are a key feature as snakes are usually associated as a demonic symbol which connotes fear to the audience. The title is one of the main focus points as it’s in big bold letters which have been written in a dark colour is order to contrast with the bright background making it stand out even more. The tagline is also a focus point as it’s very significant as it creates the context for the narrative. Like many other horror film posters the director or producers name is hardly mentioned instead the name 2 of the most popular films made by them are stated. Conforming to the conventions of the horror genre, no prominent actors/celebrities are present as the audience can relate more to an unknown character. The lack of emphasis on the actors make the storyline and narrative the focus point.