film analysis on posters that stand out. the posters are scream, insidious and the forest

1. The main image is just one
character from the movie
'scream'. The facial expression is
unknown as it is a mask but it
look directly at the camera ,
making it seem more creepy. The
audience will be uncomfortable
to look at. The main image the
only image used to show the
dominance the antagonist has
over, putting more empathies on
evilness he has. Also the scream
mask is the center focus because
it is a global known icon and
connotes death as it represents
the death reaper.
The colour scheme is mostly
shades to highlight the darkness
of the movie. white and black
represent the good and bad,
suggesting hope within the plot
of the movie. Red is represented
as dangerous and blood which
could show the genre of the
scream movie since it is a slasher.
The gradient like background
connotes the link with the gore
and darkness of the film to make
it seem more sinister like.
The title is bold and white and is dominant over the main image promoting the headline. The white
signifies the brilliance of the meaning of 'entertainment' it also contrasts with the red background making
the antagonist stand out more, making him seem more evil. The bold capitals make it eye-catching to the
reader.
The cover lines are
positioned at the top of the
magazine to show the most
important news. some are
bold to highlight their
importance and some are in
a roman font to make it seem
more formal.
The magazine company
'entertainment' tells the reader
when it is released. Weekly is
engraved into the headline to
show that they are committed
to releases. it also adds more
space and gives it more of a
professional look. it is bold to
make it stand out to the reader
so they know exactly when it
comes out.
The main cover line is that
'scream returns' is enlarged
from the rest of the cover lines
match with the main image. The
returns is blue to connote depth
as it parts of a sequel. The bold
letters make them stand out
and be eye-catching towards
the reader.

2. The main image is a extreme close
up of the girls face to exaggerate
her expression also it creates
mystery linking with a sub-genre as
the audience does not know if its
her hand or someone else's. Her
facial expression shows she is
scared or in shock this puts
empathies on the horror genre. The
blue eyes are the only colour in the
poster this could highlight she is a
protagonist as the colour makes
her stand out. the blue eyes can
connote purity and innocence
making her the victim of the movie.
and is looking directly at the
audience which could be quite
emotive. The vividness of the blue
colour can contrast with the black
and white making them stand out
as the focus point of the picture.
The hand over her mouth could
signify she's being attacked or kept
quiet it links with the title as it
connotes fear and shock and helps
creates suspense with the
audience. The hand creates a
horrific feeling as its like someone
has crept onto her, and this enigma
creates an uneasy feeling, also its
not a gender specific as the hand
looks both also creating a mystery
feeling.
The tagline gives the audience a insight on what is going to happen in the movie. in indicates that the
main plot is going to be about murder connoting suspense and violence linking with the main image.
By using emotive words like love will gain a relationship with the audience who also enjoys horror
movies setting a target audience. The pun of 'mystery is going to be a murder' shows an element of
comedy setting a sense of relief.
The lighting in the image is dark creates
fear and the unknown. The shade in the
edges from the girls face can connote
the evil larking in the shadows. the
darkness is dominant on the poster to
signify that evilness lurks everywhere
and the danger.
The title suggests the main element of
the film, hence the play on the word
'scream' in which is included in the
movie. it connects with the main image
of the poster as it looks like she is about
to scream by having a hand covering her
mouth. the way the font is capitals can
show the title is screaming playing on the
title, also making it stand out and attract
the audience. the white colour contrasts
with the dark background, it also using
the contrast of the colour as white
connotes safety which goes against the
plot of the movie. the letter 'm' is like a
dagger this suggests that the film could
contain violence .
The poster uses dyers star theory as it shows the main actors which will attract the target audience as
it is an easy way to promote the film. it also uses a common feature of a credit block to highlight the
movie and give it a professional look. Also it uses the world famous director ‘wes craven’ in the poster
to promote it more since the director has made good horror films attracting more of the target
audience.

3. The main image is a close up of the
protagonist eyes and the top of her head. Her
expression creates a mystery as the audience
does not know the rest of the characters
facial expression relating to the sub-genre
mystery. The effect is an sepia-like , which
creates warmth in the image as though it is
set in a home, however, this connotes a fiery
and dangerous threat in the disturbance
stage. connoting a time frame or seeing the
narrative as a memory. The direct address of
the character looking directly at the audience
can connote a sense that she needs help or
needs the attention. However the fact her
mouth is hidden exaggerates her as more of
the victim as the audience is left questioning
if she is in danger. As her mouth is covered by
the use of Photoshop by cut an outline of an
forest with hanging rope coming off at the
end in a artistic way, it can connote death
and danger . The use of the iconography by
the hanging rope have different connotations,
one with suicide or a death sentence that
criminals used. In which creates a darker
deeper element of the poster. The fact the
protagonist is a girl goes into the idea of her
being the typical stereotype of the victim as
she is left voiceless and the audience cannot
view her emotions also the girl looks young,
in which could link to the audience age.
The title is bold and dispersed
along the poster making it the
most dominate piece of text
on the poster. The font is
simple and basic but slighly
disoriented by the spacing
which makes it more effective
as it creates the poster to be
more eerie and reinforcing
the fear and the horror, the
use of colour is black standing
out from the background, it
can connote surrender and
death, linking to the narative
of the the forest since it is
based in the suicide forest in
Japan.
The colour scheme is a simple monochrome which displays the realism of the film. The colour scheme is unique and stands out as it is quite
bright compared to other horror poster, as it is usually quite dark and gloomy to exaggerate the evilness within. The fact the poster is one
colour but in different tones also connotes the narrative as the sense it is a continuous cycle, in which links to the narrative that suicide is
always happening here and will never stop.
The background of the
narrative is highlighted here
to give more clues to the
audience about the film . This
sets the typical horror
convention by the use of the
setting as the location is in
the woods. this could also
attract the target audience as
most box office films use the
forest as it creates an eerie
effect.

4. The main image dominates the
whole poster attracting the target
audience as it stands out. The
image is an extreme close up of
the protagonist face to put
empathises on their facial
expression in which looks like she
is in a lot of pain almost screaming
creates a sense of vulnerability. It
is clear on the plot as it seems the
girl is possessed showing the sub-
genre of horror being
supernatural. The eye in her
mouth is uncomfortable to look at
as it is glaring at the audience
creating an eerie atmosphere. It
also connotes the abnormality as it
is eye in the victims throat , also an
evil sense. The image links to be
the stereotype of the girl being the
victim linking to the typical horror
convention by the damsel in
distress that needs help and
rescued.
‘in cinemas’ positioned at the
bottom in bold and red letters
to connote alert, this is
informing the audience that a
new chapter is coming.
Credit block is a common convention, it
is used to highlight key features of the
film, including film companies logos and
film producers. This makes the poster
have a more professional appearance
and official, it could also just cover extra
space to make it look more informing.
The title is in white and red, this is to
make it stand out and contrast with the
black background. The red can connote
blood and danger which could relate to
the antagonist of the film. The white can
connote the sprits indicating the
narrative of the film. The title is small as
the film has already gained an audience
so it doesn’t need to promote that much
compared to other movies that just have
one plot. The font is quite informal in
which could connote realism for the
film.
The use of lighting that it is a low
artificial lighting can connote that it is
night time which links to iconography
that the night is dangerous. The picture
is dominated with blackness connoting
that the evilness within has taken over
symbolising danger.
The tagline just above the industrial information, leads the audience a sense of the narrative. It attracts the audience by putting
empathises on the word ‘chapter’ with ‘scariest’. It could also links back to the first film which shows they know their target audience.
This could be a direct link to the dark colours on the poster connoting the dark elements to the film, such as the gore, deaths or violence
or even psychologically twisting plot lines.