The magazine cover uses specific colors, fonts, and formatting to attract its target audience. The masthead is large and bold blue to stand out against the background image of actor Johnny Depp in character. Cover lines are in different sizes and colors to highlight certain content. Depp's image takes up most of the cover to signify its importance, showing him in costume from the horror film Sweeney Todd to indicate the content will focus on that movie rather than his personal life. The color scheme and Depp's pale makeup are intended to set a horror-themed tone for the magazine's content.

1. Entertainment
Magazine
Analysis

2. Dateline – the date this
Colour – the main
magazine was issued was
colours used are
November 9th, 2007
blue, white and red.
implying it may be
This shade of blue is
distributed more than
calm and settled, the
once a month.
colour white suggest
purity whereas the
Masthead is
colour reds conventions
conventionally at the top
are power and anger.
of the magazine cover.
With the genre horror
This masthead is large
red symbolised blood
and bold making it more
which is typically
appealing to the
associated with horror
audience eyes.
films. The combination
of these colours creates The cover line on the left
a less typical is anchoring the main
atmosphere of a horror image. This is used so
film as this blue shade that the meaning of the
and white are used for c photograph is more
hick flicks or understandable
comedy, but by using
the colour red is give it
a glimpse of horror.

3. Masthead – the masthead is The font for the
the largest on the front cover. text in red is more
The colour used is a lighter of a feminine font.
blue which contrast with the This helps to break
background (image), this down the target
allows the masthead to be audience for this
more visible. magazine who are
both genders. Also
For the text used through out by having the text
the front cover the font is the in different colours
same as the masthead but is makes it simple to
smaller, by using a consistent separate each
font on the cover builds a cover line.
identify for the institution in
The cover line
the long term.
which anchors the
“39 NEW FILMS” is in large image has the text
and bold font compared to “Johnny Depp” to
“The Inside Scoop” which is be the largest, this
in a lower case and small is to highlight the
font. The reason for this is so importance of the
that the cover line instantly actor on the front
noticeable to the audience. cover.

4. Entertainment Weekly has listed
famous actors and actresses in
Hollywood who are known globally. If
the audience were to read the name
of a actor/actress who they are into
this will be a focus for them to read
the magazine. Also being associated
with these actors/actresses the
institution is showing the audience
that they are renowned and that
well-known people like Will Smith
would want to do interviews with the
magazine.

5. The main image is of
Johnny Depp who is a
well-known actor is
dressed in how he is in
Sweeney Todd, this
suggest to the audience
that the content included
will be more able the film
then personal information.
The model is directly
ahead, this allows the
audience to engage with
the character. the framing
of the image takes up the
majority of the cover
implying the significance
of the image.
The model used on the cover of the magazine is a conventional horror character, this is
because of the colour of his clothing which is mainly black. Black is normally associated with
the genre of horror as it is dark and mysterious this creates enigma. The models skin is pale
and dull, this is done to create a sense of abnormality. If you were to compare the two image
of the same model you can see the difference to how his skin looks normally and how it is
with make-up for a horror film.