The main image shows the two protagonists, with the
female slightly in front of the man - this implies that she's
the one the story is really about. She is holding an open box
containing an engagement ring; this immediately shows the
genre of the film and allows the audience to build up
certain genre expectations before watching the film.
The title is written in plain, white capitals, with one word in
bold. The fact that the bold word is on the female
character's side could reinforce the fact that she's the most
important character - however it could also be implying that
she is a bold, courageous character with whom the
audience will easily be able to identify.
The background is green, which is a very restful colour. This
could be implying that the narrative is slow and gentle, or it
could be intended to juxtapose the storyline and show that
this is a typical rom-com film in which everything that can
go wrong will go wrong.
The use of the tagline at the
top is intended to arouse
audience curiosity and to give
them an idea of the story
before they actually see it.
The benefit of having the
date in bold at the bottom
means that the audience will
know when it comes out and
therefore won't miss their
chance to see it.
The main image is of a man who is half human, half
avatar. This gives the impression that his personality
and his heart are divided in two - he is undecided
about which part of him to choose. The fact that
there's a small avatar below his face implies that there
is more than one element to the story and that more
characters than just the man are involved.
The title is in a large, mystical looking font in light blue
capitals. Having it in capitals makes it stand out against
the background image, as does the fact that it is such a
light colour in comparison to the darkness of the
picture behind. Having the title, 'Avatar' in a light
colour could imply that the avatars are the good force
in the story, as opposed to the evil of the humans.
The main image is of two characters, chained together by
a pair of handcuffs and glaring at each other. The
woman's black dress implies that she's the 'baddie' of the
film, although her blonde hair could connote a feeling of
innocence, allowing the audience to relate to her a bit
more. The man's shirt is splattered with dark stains,
which may be blood; this relates to the title of the film.
The background of the image is a sunny, generic looking
road, which contrasts well with the slightly out of the
ordinary appearance of the protagonists in the
The title is written on a red banner across the image. The
use of the colour red implies passion and danger, which
links in well with the blood on the male character's shirt.
The title itself is in a mixture of bold white and yellow,
with the main actors' names above. Writing the names
here has been done to attract the audience in and
attempt to make up for the somewhat tacky looking film
poster. The date of the film's release is written
underneath the title, tied in by the use of the phrase 'the
The main image is of the two protagonists kissing in
the rain, which is a widely acknowledged idea of a
romantic thing to do. This immediately tells the
audience the genre of the film; however the rain and
the fact that their lips aren't actually touching could
imply that the film doesn't actually have a happy
ending or that they don't end up together. The
background of the image is made up of quite dull
colours, but there are streaks of white in the sky,
which could imply that there are elements of
happiness within the story.
The title is written in plain black capitals, but the line
from the K and going underneath the word represents
the story well, showing that even things that seem dull
can have an underlying magic. The use of the dashes
either side of the word makes it look old fashioned,
adding another element of romance to the story. The
actors' names are written in small font, showing that
the film relies on the image to entice viewers rather
than a well known cast.
The main image is comprised of numerous pictures
of various cast members; this has been done to
show that the film features an ensemble cast rather
than one or two protagonists. This is reinforced by
the ‘busy-ness’ of the picture, which also implies
that there is quite a lot going on in the film.
The title is written in block capital letters spread
across the screen; the font they’re in connotes a
rough, very masculine feel and could imply that the
film is set in a harsh environment. The use of the
colour red for the letters connotes ideas of passion
and danger, which is very representative of the
storyline. Each letter is on a stark, white
background, which could represent the fact that
the film is ultimately about love and friendship;
however the fact that the squares of white are dirty
shows that there will be lots of difficulties to
overcome throughout the film. The dirt does not
completely obscure the white, though, which
implies that love will triumph in the end.