Dr. Patrick Mahaney                  & Dr. Janice Elenbaas
Dr. Patrick Mahaney                  & Dr. Janice Elenbaas
   “A brand is a living    business asset, brought    to life across all touch    points. Which, if    properly managed, ...
•   Encourages people to    choose our product over    others…
•   Encourages people to    choose our product over    others…•   …And continue to choose    us no matter what…
•   Encourages people to    choose our product over    others…•   …And continue to choose    us no matter what…•   …and ul...
It’s AboutRelationships
…doesn’t mean they’re not engaged
1.   Be Authentic2.   See Social Media For What It Is, Not What It     Isn’t3.   Develop a Social Media Strategy4.   Take ...
   Dr. Patrick Mahaney    ◦ patrick@patrickmahaney.com    ◦ www.patrickmahaney.com   Dr. Janice Elenbaas    ◦ janice@luc...
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2
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Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2

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Dr. Patrick Mahaney and Dr. Janice Elebaas breakout session at BlogPaws 2012: 5 Steps to Building Your Brand as a Reflection of Your Principles

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Dr. Patrick Mahaney and Dr. Janice Elebaas: 5 Steps to Building Your Brand as a Reflection of Your Principles v2

  1. 1. Dr. Patrick Mahaney & Dr. Janice Elenbaas
  2. 2. Dr. Patrick Mahaney & Dr. Janice Elenbaas
  3. 3.  “A brand is a living business asset, brought to life across all touch points. Which, if properly managed, creates identification, differentiation and value.” Interbrand
  4. 4. • Encourages people to choose our product over others…
  5. 5. • Encourages people to choose our product over others…• …And continue to choose us no matter what…
  6. 6. • Encourages people to choose our product over others…• …And continue to choose us no matter what…• …and ultimately enables us to charge a premium
  7. 7. It’s AboutRelationships
  8. 8. …doesn’t mean they’re not engaged
  9. 9. 1. Be Authentic2. See Social Media For What It Is, Not What It Isn’t3. Develop a Social Media Strategy4. Take Action!5. Trust Your Instincts
  10. 10.  Dr. Patrick Mahaney ◦ patrick@patrickmahaney.com ◦ www.patrickmahaney.com Dr. Janice Elenbaas ◦ janice@luckydogcuisine.com ◦ www.luckydogcuisine.com

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