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Increase your Digital Visibility with the Power of Email Marketing

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Learn effective methods and tips on how to increase your digital visibility with the power of email marketing.

Published in: Marketing
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Increase your Digital Visibility with the Power of Email Marketing

  1. 1. Halfmoon YogaHalfmoon Yoga B•B•Q Increase Your Digital Visibility With the Power of Email Marketing © 2014
  2. 2. Sixcia Devine South Florida Regional Director Constant Contact sdevine@constantcontact.com Angela Estrada Constant Contact ALE Prediq Media angela@prediqmedia.com
  3. 3. 3 Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Events & Registrations Offers & Promotions Newsletters & Announcements Feedback & Surveys
  4. 4. 4 Agenda What are campaigns, newsletters? Successful Email Tips Email + Social: you have to use both! Next Steps
  5. 5. Campaigns & Newsletters | Email | Email + Social | Next Steps
  6. 6. 6 marketing Campaigns & Newsletters At its core, marketing is about eliciting a physical and measureable response
  7. 7. pull response 7 Campaigns & Newsletters What is a campaign? push content
  8. 8. 8 Campaigns & Newsletters What is a newsletter?
  9. 9. 9 Campaigns & Newsletters Different types of newsletters Newsletters Keep your audience in- the-know Card or announcement WOW! Custom code email 101001 Business letter Press release
  10. 10. Campaigns & Newsletters | Email | Email + Social | What’s Next?
  11. 11. 11 What you know that they don’t What you have access to that they don’t “Original” isn’t required… just be interesting and relevant Email What do I write about?
  12. 12. 12 Email How much is enough? Focus. Less is more. ? 51% November 2013
  13. 13. 13 Email A picture is worth...
  14. 14. 14 Email A picture is worth... Pictures get 47% more click-through activity than content without images, but… …don’t over-rely on images! Be sure to use text labels in case images aren’t displayed by the recipient’s mail program. Don’t use images of your content. Remember: your content is viewed on mobile devices… A picture is worth...
  15. 15. 15 Email Use images carefully!
  16. 16. 16 Email Got pics? Some channels thrive on visuals
  17. 17. 17 Email Repurpose & Reuse
  18. 18. Email Subject line Winning the battle of priorities SECONDS WORDS TODAY
  19. 19. 19 Email Winning the battle of priorities Tomorrow: Need 3 Hammers – Can You Help? Joe’s Pet Store Newsletter ALERT: Help your dog beat the heat! Children’s Classes Still time! Openings available for children’s classes. March Newsletter
  20. 20. 20 Email When to send or post Do not be romanced by a high open rate – measure actions!
  21. 21. 21 67% don’t see images by default Text links get more clicks than buttons Place your logo left or center in email Include company name in text Email Practical advice
  22. 22. 22 Key action must be above scroll line Do not give too many choices Make all images clickable (and with text labels) Email Practical advice (and on your mobile device)Test it on yourself!
  23. 23. Campaigns & Newsletters | Email | Email + Social | Next Steps
  24. 24. 24 Email + Social Then vs. now Social media marketing for small businesses source: Constant Contact Small Businesses Then & Now study % of small businesses using social media marketing 10% 2008
  25. 25. 25 Email + Social Then vs. now Social media marketing for small businesses source: Constant Contact Small Businesses Then & Now study % of small businesses using social media marketing 87% 2013
  26. 26. Email + Social It influences decisions 74% Rely on social networks to guide purchase decisions source: Fedelta 55% Share purchases on social networks source: Fedelta 68% Learn more about a charity if they see a friend posting about it source: MDG Advertising
  27. 27. 27 Email + Social Email & Social You have to use both Drive traffic back to your list, email, etc... Amplify your email
  28. 28. Campaigns & Newsletters | Email | Email + Social | Next Steps
  29. 29. 29 Next Steps Tools to expand your reach Simple Share tool
  30. 30. 30 Next Steps Tools to expand your reach Social media buttons
  31. 31. 31 Next Steps Tools to expand your list Text to Join™ from Constant Contact TXT Scan to Join™ from Constant Contact
  32. 32. Content calendar for all channels S M T W T F S 1 2 Tips for Spring • Newsletter • Facebook • Twitter • LinkedIn 3 4 5 6 7 Motivation Monday • Facebook • Pinterest 8 9 10 11 New Product • Newsletter • Facebook • Twitter 12 13 14 Motivation Monday • Facebook • Pinterest 15 16 Staff Pics • Facebook • Instagram • Newsletter 17 18 19 20 21 Motivation Monday • Facebook • Pinterest 22 23 24 Event Photos • Facebook • Twitter 25 26 27 28 Motivation Monday • Facebook • Pinterest 29 Sale • Newsletter • Facebook • Twitter 30 Newsletter • Email • Facebook • Twitter regular newsletter blog post theme days multimedia news/promotions
  33. 33. Sixcia Devine South Florida Regional Director Constant Contact sdevine@constantcontact.com Angela Estrada Constant Contact ALE Prediq Media angela@prediqmedia.com

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