Anne Hogan, HSUS: Facebook - Ur Doin' it Right

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Anne Hogan's breakout session at BlogPaws 2012: Facebook - Ur Doin' it Right

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Anne Hogan, HSUS: Facebook - Ur Doin' it Right

  1. 1. Facebook: Ur Doin’ it Right Anne Hogan ahogan@humanesociety.org @Anne_Hogan
  2. 2. Starting off Right: Your ProfileFacebook profiles MUST represent a real person YES Use pages or groups for: • Companies • Organizations NO • Pets
  3. 3. Pages vs Groups: Which is Right for You?Page GroupIndexed by Google Not indexed by GooglePost as page Post as personal profileAccess to analytics No analyticsVanity URL’s No vanity URLCreate events Create eventsAdd apps or tabs No apps or tabsPublic Public or PrivateUpdates in News Feed Updates in NotificationsTagging No tagging
  4. 4. Pages vs Groups: Which is Right for You?Page GroupThe focus is on the The focus is on all groupbrand/person represented members collectively.by the page.Best tool for building long- Best for people with similarlasting relationships and interests or organizing for apromoting your brand. specific or short-term goal/event.
  5. 5. Contests and Giveaways What Facebook Says:http://www.facebook.com/page_guidelines.php#promotionsguidelines
  6. 6. Contests and Giveaways What This Means:• Contests or giveaways hosted on Facebook MUST be administered through a 3rd party app• Cannot ask people to like, comment or share as a contest entry – on Facebook or elsewhere• Cannot ask people to vote for a contest by liking or commenting If you violate these TOS, Facebook can remove your page without warning!
  7. 7. Sharing and Cross-Posting• Make sure cross-posting is allowed before sharing to groups/pages• Always share from the original source and check for updates before sharing
  8. 8. Anne Hoganahogan@humanesociety.org @Anne_Hogan

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