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Boost Your Marketing Strategy With Social Media

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You’ve thought about what social networks to use for your organization, and you’re ready to take the next step. Where do you go from there?
This presentation will give you a closer look at the popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Google+.
You'll discover the benefits of using each, how other organizations are marketing with them, and some dos and dont’s of each channel.
You’ll also get tips on how to tell if your social media activity is working.

Published in: Social Media
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Boost Your Marketing Strategy With Social Media

  1. 1. Boost Your Marketing Strategy With Social Media
  2. 2. Angela Estrada Prediq Media Constant Contact ALE angela@prediqmedia.com facebook.com/prediqmedia @prediq_media
  3. 3. What is your goal today?
  4. 4. You are not alone of small businesses 54% of nonprofits 57% Source: Constant Contact Nonprofit Pulse Survey Source: Constant Contact Small Business Survey need help with social media marketing. need help with social media marketing.
  5. 5. Concerns? I’ll never have millions of fans. Social media looks really interesting, BUT… I don’t know what to say on social media. Using new marketing tools sound great, BUT… I’ll never have a dedicated staff to do it right. Reading what’s being said sounds useful, BUT… I just don’t have the time to stay current. I hear about new tools and networks every day, BUT…
  6. 6. Social Media Then vs. now source: Constant Contact Small Businesses Then & Now study 10% 2008 % of small businesses using social media marketing
  7. 7. Social Media Then vs. now source: Constant Contact Small Businesses Then & Now study 87% 2013 % of small businesses using social media marketing
  8. 8. Why use social media? | Top 5 social networks | What do I say? | Get started today
  9. 9. Why use social media? Your competitors are social Nonprofit 93% Source: Nonprofit Social Networking Benchmark Report 86% B2C Source: Uberflip 87% B2B Source: Clearpoint Agency
  10. 10. Why use social media? It influences decisions 55% Source: Fedelta share purchases on social networks 68% Source: MDG Advertising learn more about a charity if they see a friend posting about it 74% rely on social networks to guide purchase decisions Source: Fedelta
  11. 11. Why use social media? Engagement is the new word of mouth
  12. 12. Why use social media? | Top 5 social networks | What do I say?| Get started today
  13. 13. Top 6 social networks Which social media? The top networks Facebook Pinterest TwitterLinkedIn Google+Instagram
  14. 14. Top 6 social networks Facebook All Primary Audience Useful, interesting, informative content Looking For Sharing text, photos, videos and reaching a large audience Best For B2B, B2C, nonprofit Used By
  15. 15. Small Businesses Are Devoting More Time to Facebook
  16. 16. Top 6 social networks Linkedin Business Primary Audience Industry news, tips, solutions Looking For Sharing thought leadership Best For Mostly B2B Used By
  17. 17. Top 6 social networks Twitter Young adults Primary Audience News, brand updates, trends Looking For Sharing news, and original and curated content Best For B2C, nonprofit Used By
  18. 18. Top 6 social networks Pinterest Women, foodies, crafters Primary Audience Photos, videos, products, tips Looking For Sharing visual content for products, how-to, e-books Best For B2C Used By
  19. 19. Top 6 social networks Instagram Young Adults Primary Audience Photos of People & Products Looking For Sharing visual content for products, adding links to website, blog Best For B2C Used By
  20. 20. Top 6 social networks Google+ Men, students, software developers Primary Audience Links, photos, video, news, blog posts Looking For Increasing your search ability and expertise Best For B2B, B2C, nonprofit Used By
  21. 21. Why use social media? | Top 5 social networks | What do I say? | Get started today
  22. 22. What do I say? What do I say? Get likes, shares, comments Entertain, invite conversation, ask questions, images & video 50% Be useful & informative Industry info, hints + tips, curate content 30% About your business Calls to action, not “buy now” 20%
  23. 23. Why use social media? | Top 5 social networks | What do I say? | Get started today
  24. 24. Start with Facebook
  25. 25. Get started today Tip 1: Page vs. profile Facebook.com/pages/ create Fill out info Add logo and cover photo Create your page
  26. 26. Get started today Tip 2: Email marketing In your store/office Website Events Business cards Tell people you’re there!
  27. 27. Get started today Tip 3: 50% 30% 20% rule Use the 3 questions Ask your audience Start posting
  28. 28. One week of Facebook posts Friday Time: noon Fun fact! Monday Time: morning Monday motivation quote Tuesday Time: noon Did you know? OR Check out these tips Wednesday Time: morning Fill in the blank Thursday Time: afternoon Having a sale this weekend!
  29. 29. Save Time with Simple Tools Free and Low-Cost Tools can help Plan and schedule posts Monitor what others are saying
  30. 30. Summary Decide which Social Sites are right for you Just beginning? Start with Facebook Schedule out your posts, plan weekly 3-5 times a week Make it easy for people to find & friend you
  31. 31. Q&A Angela Estrada Prediq Media Constant Contact ALE
  32. 32. Angela Estrada Prediq Media Constant Contact ALE angela@prediqmedia.com facebook.com/prediqmedia @prediq_media

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