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Marc Nathan - Houston Technology Center Blogging For Business

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Introductory Presentation about using Social Media for business purposes. Followed by excellent presentations from Kelsey Ruger, Steve Latham and Katie Laird

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Marc Nathan - Houston Technology Center Blogging For Business

  1. 1. “ Blogging for Business” Educational Seminar Series July 25 th 2008
  2. 2. Marc Nathan <ul><li>Director of Entrepreneur Development, IT Sector Houston Technology Center </li></ul><ul><li>Company http://www.houstontech.org </li></ul><ul><li>Blog - http://www.bulldogfinancial.com/bullblog </li></ul>
  3. 3. Blogging for Business <ul><li>Social Media = New Marketing </li></ul><ul><li>Social Media = ‘The Conversation’ </li></ul><ul><li>Social Media = Commitment </li></ul><ul><li>Social Media = Personality </li></ul><ul><li>Authenticity + Transparency = Success </li></ul>
  4. 4. Same Holes, New Tools Traditional Marketing Social Media
  5. 5. Blogging for Business <ul><li>Social Media = New Marketing </li></ul><ul><li>Social Media = ‘The Conversation’ </li></ul><ul><li>Social Media = Commitment </li></ul><ul><li>Social Media = Personality </li></ul><ul><li>Authenticity + Transparency = Success </li></ul>
  6. 7. Blogging for Business <ul><li>Social Media = New Marketing </li></ul><ul><li>Social Media = ‘The Conversation’ </li></ul><ul><li>Social Media = Commitment </li></ul><ul><li>Social Media = Personality </li></ul><ul><li>Authenticity + Transparency = Success </li></ul>
  7. 8. Committed, Not Obsessive
  8. 9. Blogging for Business <ul><li>Social Media = New Marketing </li></ul><ul><li>Social Media = ‘The Conversation’ </li></ul><ul><li>Social Media = Commitment </li></ul><ul><li>Social Media = Personality </li></ul><ul><li>Authenticity + Transparency = Success </li></ul>
  9. 11. Blogging for Business <ul><li>Social Media = New Marketing </li></ul><ul><li>Social Media = ‘The Conversation’ </li></ul><ul><li>Social Media = Commitment </li></ul><ul><li>Social Media = Personality </li></ul><ul><li>Authenticity + Transparency = Success </li></ul>
  10. 13. Kelsey Ruger <ul><li>Director of Web Operations and Creative Services for Pop Labs. </li></ul><ul><li>Company http://www.poplabs.com </li></ul><ul><li>Personal Blog - http://www.themoleskin.com </li></ul>
  11. 14. Katie Laird <ul><li>Strategic Advisor for Schipul, The Web Marketing Company, a Houston-based online marketing, Web design and software company </li></ul><ul><li>Company - www.schipul.com </li></ul><ul><li>Personal Blog -  www.happykatie.com </li></ul><ul><li>Family Blog - www.happykiddo.com </li></ul>
  12. 15. Steve Latham <ul><li>Founder and CEO of Spur Interactive, a strategic marketing agency that takes a holistic, integrated approach to interactive marketing. </li></ul><ul><li>Company http://www.spurinteractive.com </li></ul><ul><li>Blog http://blog.spurinteractive.com </li></ul><ul><li>Houston Interactive Marketing Association http://houstonima.org/ </li></ul>

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