SlideShare a Scribd company logo
1 of 15
1
First Name
Last Name
Samantha Russell
2
Chief Marketing & Business
Development Officer
Twenty Over Ten
@SamanthaTwenty
Samanthacrussell
https://leadpilot.io
https://twentyoverten.com
Amanda Larson
3
Director of Marketing
Twenty Over Ten
4
What We’ll Cover Today
1️⃣ Exactly what to do Monday-Friday AM & PM
2️⃣ How to update your website & blogs for maximum impact and
lead conversion
3️⃣ Ensure your emails get opened
4️⃣ Boost engagement on your social media posts
“It’s Not Working”
5
Common marketing plan &
schedule challenges
● Tempted to be all things to all
people and everywhere
● Not using the right, or any
platforms, to help push out content
● Not having enough staff to execute
● Not spending enough time
6
Monday
9 AM
Create an original piece of
content
4 PM
Comment on 5 posts
7
Tips For Writing SEO-Friendly Blogs
● Use data to create strong
titles & determine keywords
● Incorporate images with alt
text
● Use header tags
● Create links
● Add meta descriptions
● Add a CTA
8
Tuesday
10 AM
Finalize & publish blog post on
your website
1:30 PM
Post link to blog on Twitter
and LinkedIn
Same blog post
LinkedIn vs.
Twitter
4 PM
Comment on 5 posts
9
Wednesday
8:45 AM
Post link to blog on
LinkedIn
3:30 PM
Post community-focused
article to Facebook
4 PM
Comment on 5 posts
10
Thursday
9:30 AM
Send out weekly newsletter
💡Pro tip: Include personal
anecdote
3:30 PM
Post a link to newsletter on
social media
💡Pro tip: Include subscription link
in bio
4 PM
Comment on 5 posts
Tools to Use:
11
● Poor subject line
● Sender name
● Timing
● Not segmenting lists
● No clear CTA
● Not using the right tools
● Not testing
Common Email Mistakes
12
Friday
10 AM
Post a favorite quote or
something fun & personal to at
least one profile
4 PM
Comment on 5 posts
Get In Touch
15
Leadpilot.io or Twentyoverten.com
Marketing@twentyoverten.com
(855) 360-1732

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The Daily Digital Marketing Schedule Proven To Work for Financial Advisors

  • 1. 1
  • 2. First Name Last Name Samantha Russell 2 Chief Marketing & Business Development Officer Twenty Over Ten @SamanthaTwenty Samanthacrussell https://leadpilot.io https://twentyoverten.com
  • 3. Amanda Larson 3 Director of Marketing Twenty Over Ten
  • 4. 4 What We’ll Cover Today 1️⃣ Exactly what to do Monday-Friday AM & PM 2️⃣ How to update your website & blogs for maximum impact and lead conversion 3️⃣ Ensure your emails get opened 4️⃣ Boost engagement on your social media posts
  • 5. “It’s Not Working” 5 Common marketing plan & schedule challenges ● Tempted to be all things to all people and everywhere ● Not using the right, or any platforms, to help push out content ● Not having enough staff to execute ● Not spending enough time
  • 6. 6 Monday 9 AM Create an original piece of content 4 PM Comment on 5 posts
  • 7. 7 Tips For Writing SEO-Friendly Blogs ● Use data to create strong titles & determine keywords ● Incorporate images with alt text ● Use header tags ● Create links ● Add meta descriptions ● Add a CTA
  • 8. 8 Tuesday 10 AM Finalize & publish blog post on your website 1:30 PM Post link to blog on Twitter and LinkedIn Same blog post LinkedIn vs. Twitter 4 PM Comment on 5 posts
  • 9. 9 Wednesday 8:45 AM Post link to blog on LinkedIn 3:30 PM Post community-focused article to Facebook 4 PM Comment on 5 posts
  • 10. 10 Thursday 9:30 AM Send out weekly newsletter 💡Pro tip: Include personal anecdote 3:30 PM Post a link to newsletter on social media 💡Pro tip: Include subscription link in bio 4 PM Comment on 5 posts Tools to Use:
  • 11. 11 ● Poor subject line ● Sender name ● Timing ● Not segmenting lists ● No clear CTA ● Not using the right tools ● Not testing Common Email Mistakes
  • 12. 12 Friday 10 AM Post a favorite quote or something fun & personal to at least one profile 4 PM Comment on 5 posts
  • 13.
  • 14.
  • 15. Get In Touch 15 Leadpilot.io or Twentyoverten.com Marketing@twentyoverten.com (855) 360-1732