The Duck Tape holiday campaign had three key objectives: 1) Increase awareness of new Duck Tape holiday designs among craft and DIY influencers, 2) Engage the social media community through blogger posts sharing holiday crafts using Duck Tape samples and linking back to Duck Tape's Facebook, and 3) Promote the new designs on Twitter using #DuckTheHalls. The results were very positive with over 3 million total impressions and an 88% increase in Facebook likes.

1. Duck Tape
Holiday 2012
#DuckTheHalls
Social
Engagement

2. Campaign Overview
➡ Increased awareness of the new Duck Tape
Holiday designs to a relevant audience
‣ Strong skew for craft/DIY influencers
➡ Embraced the social media community through
blog posts for high impact discussions and
sharing regarding Duck Tape
➡ Bloggers
‣ Were sent samples of Duck Tape Holiday designs
and asked to create a Holiday themed craft/item.
Blog posts included “how-to” instructions, images
of the completed craft/item and a link back to the
Duck Tape Facebook fan page
➡ Tweeters
‣ Sent out tweets promoting the new Duck Tape
Holiday designs with #DuckTheHalls

3. Sponsored Blogs

4. Blog Screenshots

5. Duck the Halls

6. Duck the Halls

7. Duck the Halls

8. Sponsored Tweets

9. Tweet Screenshots

10. Display Media

11. Display/FanAds

12. Overall Results

13. Results
➡ Total Campaign Reach:
3,275,433
➡ Facebook Likes
Increased: 88%
➡ Over 4,000 Interactions
➡ Comments, retweets,
shares and clicks