#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign

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Best Social Engagement Campaign entry for the 2013 Digiday SAMMY Awards.

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#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign

  1. 1. Duck Tape Holiday 2012 #DuckTheHalls Social Engagement
  2. 2. Campaign Overview ➡ Increased awareness of the new Duck Tape Holiday designs to a relevant audience ‣ Strong skew for craft/DIY influencers ➡ Embraced the social media community through blog posts for high impact discussions and sharing regarding Duck Tape ➡ Bloggers ‣ Were sent samples of Duck Tape Holiday designs and asked to create a Holiday themed craft/item. Blog posts included “how-to” instructions, images of the completed craft/item and a link back to the Duck Tape Facebook fan page ➡ Tweeters ‣ Sent out tweets promoting the new Duck Tape Holiday designs with #DuckTheHalls
  3. 3. Sponsored Blogs
  4. 4. Blog Screenshots
  5. 5. Duck the Halls
  6. 6. Duck the Halls
  7. 7. Duck the Halls
  8. 8. Sponsored Tweets
  9. 9. Tweet Screenshots
  10. 10. Display Media
  11. 11. Display/FanAds
  12. 12. Overall Results
  13. 13. Results ➡ Total Campaign Reach: 3,275,433 ➡ Facebook Likes Increased: 88% ➡ Over 4,000 Interactions ➡ Comments, retweets, shares and clicks

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