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Social Media For Business


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Social Media For Business

  1. 1. Social Media for Business Growth<br />with Coach Laura Rubinstein, CHt<br /><br /><br /><br />http://linkedin/in/LauraRubinstein<br />http://youtube/LauraOnSocialMedia<br />Copyright 2011 Transform Today. All rights reserved.<br />
  2. 2. Social Media in the 2nd Decade<br /><ul><li>Why bother with social media
  3. 3. How to grow a positive reputation online
  4. 4. Creative ways businesses are successfully promoting their brands
  5. 5. 3 biggest mistakes business owners make on social media
  6. 6. Find out how you can save time while growing your visibility </li></ul>Copyright 2011Transform Today. All rights reserved.<br />
  7. 7. Why Bother With Social Media? <br /><ul><li>Credible businesses have a facebook page and twitter account
  8. 8. If you’re on social media you can easily stay “in the know” about your industry and your brand
  9. 9. ACCESS! </li></ul>Copyright 2011 Transform Today. All rights reserved.<br />
  10. 10. Social Media Landscape is Growing<br />600 million users on Facebook<br />190 million users on Twitter<br />70 million users on LinkedIn<br />YouTube exceeds 2 billion views per DAY<br />Copyright 2011 Transform Today. All rights reserved.<br />
  11. 11. The Conversation Prism by Brian Solis<br />
  12. 12. What’s Happening As a Result<br /><ul><li>Millions of videos are watched on mobile phones. Mobile marketing will be soaring.
  13. 13. YouTube is the #2 search engine. Easier to be found.
  14. 14. Turn dissatisfied customers around with Twitter. Monitor your brand and deliver outstanding customer service.
  15. 15. Comcast
  16. 16. Southwest Airlines
  17. 17. Dell brought in $3 million dollars from Tweets driving customers to their site with coupons and special offers
  18. 18. Average LinkedIn user has a household income of $109k</li></ul>Copyright 2011 Transform Today. <br />All rights reserved.<br />
  19. 19. What’s the return on social media effort? 2010 Survey says…<br />Source:<br />by Michael Stelzner<br />
  20. 20. Generate Positive Sentiment<br /><ul><li>FREE Tools to Measure and Track Sentiment
  21. 21. Set up Google Alerts (your name, your industry)
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  26. 26. Raise Your Sentiment</li></ul>Look up your brand<br />Look up your keywords<br />Respond to people and help them out<br />Copyright 2011 Transform Today. All rights reserved.<br />
  27. 27. Creative Brand Building on Social Media<br /><ul><li>KogiBBQ – Los Angeles based mobile food truck. Grew Twitter following to 52,000 by posting their location and ran a t-shirt design contest on their blog.
  28. 28. Now they are at 73,000 followers</li></li></ul><li>Bring Your Brand To LifeConnect Your Website to Social Media<br />
  29. 29. Taking To Go Orders on Twitter<br />Copyright 2010 Transform Today. All rights reserved.<br />
  30. 30. Run a Sweepstakes<br />Win a cake<br />Ran for 1 week<br />Grew BUZZ<br />Grew their fans<br />Grew their email list<br />Copyright 2011 Transform Today. All rights reserved.<br />
  31. 31. Create an Event<br /> – won the Shorty Awards in 2009, created a cruise for social media people, mentioned on CNN and WSJ.<br />Already talking about the cruise for 2010 in December – growing a buzz.<br />
  32. 32. Online Promotions that Drive Business Local<br />Announce on social media and your blog<br />Get RT big time (especially when you use a coupon site like <br />GroupOn<br />MerchantCircle<br />
  33. 33. Social Media ROI<br />Build a following and <br />engage.<br />
  34. 34. Customer Retention -Vitacost<br />Offer coupons exclusive to social media.<br />Interact and engage your customers<br />
  35. 35. Get to know the stylists<br />Book online (share their appointment)<br />Blog with beauty tips. (below)<br />Like their facebook page from the website<br />Converse with the stylists (twitter, follow their blogs)<br />Connections - <br />75% of Emerson Salon’s business comes from FB, twitter and their blog.<br />Copyright 2011 Transform Today. All rights reserved.<br />
  36. 36. Wine Library – Gary Vaynerchuck<br />Do what makes you happy. <br />Do what you love.<br />Be yourself<br />Work hard<br />Pump out good stuff<br /><br />VIDEOS<br />
  37. 37. Time Saving Tips<br />Designate a time to check your sites<br />Schedule content rich, value added posts for the week.<br />Use a site like to schedule these updates to all your sites.<br />Tip: Don’t make every site have the same update all the time.<br />Use GoogleAlerts to search for content.<br />Copyright 2011 Transform Today. All rights reserved.<br />
  38. 38. Things you can do NOW<br />“Listen” & Give<br />Watch who’s doing what<br />Notice what you like and don’t like – keep notes<br />Be a Giver – free downloadable hypnosis session, report<br />Start building your visibility<br />Use facebook’s search engine to find people/pages/groups<br />Friend and/or fan key industry influencers on facebook and follow them on twitter<br />Copyright 2011 Transform Today. All rights reserved.<br />
  39. 39. 3 Biggest Mistakes Business Owners Make on Social Media<br />They worry about how much time it will take. <br />They don’t invest in a professional presence.<br />Have no strategy for developing relationships, trust, credibility and ultimately a community of raving fans. Instead they try to randomly SELL and fail.<br />Copyright 2011 Transform Today. All rights reserved.<br />
  40. 40. How Will You Launch Your Social Media Success<br />Create an objective <br />Create a strategy to engage your target audience and deliver your objectives<br />Choose the social media sites (and technologies) that are right for you <br />Develop a professional presence on your accounts<br />Integrate with your website/blog<br />Implement strategies to engage & deliver <br />Let your network WORK for you<br />Copyright 2011 Transform Today. All rights reserved.<br />
  41. 41. Transform Your Social Net Worth <br />Optimize your social media sites <br />Learn new time saving technologies<br />Get involved in the right conversations<br />Build Radical Strategic Visibility<br />Build relationships with key influencers and find opportunities<br />Create a customized strategy<br />Copyright 2011 Transform Today. All rights reserved.<br />
  42. 42. Do It Yourself - Pitfalls<br />Spend hours getting up on the learning curve.<br />What if the strategy you implement is the wrong one? Wasting more precious time.<br />Must stay up to date on the changes in evolving rules in the social media industry. <br />Copyright 2011Transform Today. All rights reserved.<br />
  43. 43. But I don’t want to do it?<br />Delegate<br />Have a member of your staff do it<br />Get them trained<br />Outsource<br />OR Get left behind<br />Copyright 2011 Transform Today. All rights reserved.<br />
  44. 44. Stay Up To Date<br />Ask Me Questions Online:<br /><br /><br />http://Linkedin/in/LauraRubinstein<br />Learn: <br /><br />Copyright 2011 Transform Today. All rights reserved.<br />
  45. 45. Transform Your Social Net Worth Intensive5 weeks to launch your social media success<br /><ul><li>Session 1: Translate your brand effectively into social media and select the RIGHT Social Media Sites. Plan Your Fan Page. Start reaching out more.
  46. 46. Session 2: Get set up RIGHT on Facebook. Map out your visibility strategy and build credibility.
  47. 47. Session 3: Optimize LinkedIn. Grow your network. Create a buzz via creative ways of contributing to your friends, fans, followers and contacts..
  48. 48. Session 4: How to Grow your Twitter Community. Set the proper systems and tools to leverage your time. </li></ul>Copyright 2011 Transform Today. All rights reserved.<br />
  49. 49. Session 5: 90-Minute MASTER CLASS: <br /><ul><li>Put it all together with a strategic time leveraging plan.
  50. 50. Harnessing the value of YouTube and Blogs.
  51. 51. Work with strategic partners to promote each other.
  52. 52. Personalized attention – ask your questions and get specific instruction
  53. 53. Let the magic of your network WORK For You. </li></ul>Copyright 2011 Transform Today. All rights reserved.<br />
  54. 54. TYSNW Intensive Includes<br />Five 90 minute focused webinar sessions<br />Your business Hot Seated multiple times<br />Private Site for Members –ask ALL your questions<br />Action Guide for each session.<br />Study Buddy<br />Video Recordings of all sessions<br />Master Class – Network works for you<br />Optimizing Your Fan Page video<br />Copyright 2011 Transform Today. All rights reserved.<br />
  55. 55. Transform Your Social Net Worth 5 Week Intensive<br />$697 Value<br />Money Back Guarantee <br />After completing all classes and all homework, if you don’t feel you got the value<br />Classes held Wednesdays at 1 pm Pacific/ 4 pm Eastern<br />Copyright 2011 Transform Today. All rights reserved.<br />
  56. 56. Transform Your Social Net WorthInvest In Your Success<br /><ul><li>$697
  57. 57. Only $397</li></ul>Register at:<br /><ul><li></li></ul>Dates: REPLAY attendance availableWednesdays, March 301 pm – 2:30 pm Pacific<br />Copyright 2011 Transform Today. All rights reserved.<br />
  58. 58. If you’re ready to launch…<br />BONUSES<br /><ul><li>Fan Page Success Secrets training.
  59. 59. Get Started Right Video & Action Guide
  60. 60. 30 minute consultation with me ($150 value)
  61. 61. First 5 people receive $50 off Coupon LAUNCH50That’s only $347 for entire 5 week package.
  62. 62. TODAY ONLY: Get a 30 minute one-on-one consult with registration
  63. 63. Share & Earn – Become An Affiliate</li></ul><br />Copyright 2011 Transform Today. All rights reserved.<br />