SHOUT Social Media Marketing ...unleash the power of the internet
•Download as PPTX, PDF•
0 likes•239 views
Are you getting the most out of social networking? Many businesses have social networking but they dabble rather than use it strategically to win more business. If you are one of these dabblers perhaps you would like to see how you can grow your business with these fantastic free tools. Find our more at www.womensbusiness.club
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Similar to SHOUT Social Media Marketing ...unleash the power of the internet
Similar to SHOUT Social Media Marketing ...unleash the power of the internet (20)
Recently uploaded
Recently uploaded (20)
SHOUT Social Media Marketing ...unleash the power of the internet
- 1. SHOUT: Social Media Marketing
- 2. www.womensbusiness.club Helping your business grow through our ABC system CHIEVE UILD ONNECT
- 3. CLARIFY: Business Planning ...unleash the power of your vision CONNECT: Contact Management ... unleash the power of your database SHOUT: Social Media Marketing ...unleash the power of the internet SELL: Sales without Selling ... unleash the power of relationships
- 4. 1.23 billion Estimated Monthly Visitors 277 million 135 million Professional Networking Web Log 200 million
- 11. 2015 Social Media Predictions Instagram grew 50% in 9 months and is now bigger than Twitter 1. Organic Reach 2. Facebook Video 3. Buy Now Google+ will begin to fade into obscurity.
- 12. Advantages of Social Media • Saves money • Access to millions of people • Share news • Encourages traffic to your website • Quick and instant
- 13. Disadvantages of Social Media • Distraction • Detracts from ‘real’ relationships • Reputation can quickly be destroyed • Eyesight and health can deteriorate
- 14. Social Media Tips •Have a Clear Purpose •Have a Clear Time Frame •Have a Clear Target Audience
- 15. Facebook Top Tips Pin to top Always link somewhere Use one #hashtag Free download/discount Images and video Likes ≠ business Connect and chat
- 16. Twitter Top Tips Follow your competition Find your customers Use one #hashtag Thank retweets Reply to engage Followers ≠ business Ask for contact details
- 17. YouTube Top Tips Telling titles Tag, tag, tag Detailed description Upload a transcription Call to action Post on other sites Choose a thumbnail
- 18. LinkedIn Top Tips Quality profile photo Tag contacts Customer-focused profile Business page Request introductions Join & create groups Offer referrals and recommendations
- 19. Blogger Top Tips Detailed Titles Image properties Heading tags <h2></h2> Repeat key words Link to other posts Share on other sites Search description
- 20. Pinterest Top Tips Pin from website Image labels Interact Be creative Create a group board Be cute or funny ;)
- 21. Instagram Top Tips High quality images Use hash tags Interact Share Video Create offers
- 22. Keys for Effective Social Networking • Listen • Track • Measure
- 23. THANK YOU Angela De Souza 07530 259 140 angela@womensbusiness.club www.womensbusiness.club
Editor's Notes
- Explain a bit about Achieve and Connect
- Explain about the workshops
- Facebook Online Community 750,000,000 YouTube Video Sharing 450,000,000 Twitter Micro Blogging 250,000,000 LinkedIn Professional Networking 110,000,000 Blogger Web Log 75,000,000 Pinterest Visual Discovery 70, 000,000 Instagram Image-based Social Media 200, 000,000
- 70% of the internet population use social networking 36% of people have posted about a brand on a social network 61% of people are willing to give feedback on brands and products 44% of customers want to take part in the co-creation of products 79% of customers have passed on a negative experience 82% of customers will stop business with a company due to a negative experience 15% of social media users have been contacted by a company after posting a negative experience
- #1. Google+ is catching up to Facebook Facebook still dominates at 70% of account ownership but Google+ is not far behind at just over 50%. This is due to the fact that Google+ account is mandatory whenever you create a new Gmail account and this is pushing up the account ownership stats. No other social network has Google’s web assets leverage.
- #2. Facebook active usage still dominates Facebook has nearly 50% of all the world’s internet users as active users. This is only set to increase as regions and countries in the developing world including Africa, Asia and South America get connected to the web.
- #3. Pinterest is one of the fastest growing social networks The visual web is driving the rise of Pinterest and Instagram
- #4. LinkedIn is the most popular for older users LinkedIn is the network of choice for most knowledge workers and professionals. It is maybe the most conservative of the social networks due to the fact it is all about business.
- #5. Usage of social networks by older users is increasing Social networks were and still are a hit with the younger demographics. Don’t think though that social media is just for the for the teens and people who still have their hair. The increase in usage by the 55 to 64 year olds is greater than 100% for Facebook, Twitter and Google+.
- Instagram grew by 50% between March and December 2014 and exceeded the 300 million user mark. This means that the photo-sharing social network is now bigger than Twitter (284 million) in terms of active users and, crucially, with much faster growth momentum. With the failure of Google’s Authorship experiment, Google+ now brings no unique value that Twitter, LinkedIn and Facebook don’t already provide. Organic reach on Facebook had dropped to an average of just 6% and for Pages with more than 500k Likes, just 2%. However, Facebook now as a BUY NOW button which makes shopping very easy!
- Have a Clear Purpose Decide what you want to use social Media for and then use it for that purpose. Write down your purpose and keep it visible before going online. After every session, ask yourself, "What did I just achieve while social Media today and was it in line with my purpose?" Set Up Tips: Create a profile on all sites, add a photo and fill in the ‘About’ section with relevant and interesting info. Everything you do on your sites should remain in line with your purpose. Include a link to your website, blog, etc. Connect all social Media sites so they point to each other as much as possible thereby saving you some time. Get your audience to write their purpose. Have a Clear Time Frame Decide beforehand how long you want to spend online and then achieve what you need to within that time limit. For Facebook, disable chat facilities while working or have intentional times where you enable chat with a clear time frame of how long you intend to chat to people. Update Tips: Update your status daily between around 3pm on weekdays and if you want to post twice a day update at 11am or at 8pm in addition to your 3pm post. Updates outside of these times have significantly less hits but you need to also monitor when your target audience are online most. Get your audience to write a social media timeframe. Have a Clear Target Audience Decide beforehand who you need to connect to and stick to these ‘friends’ only. Avoid searching for old flames – they will take up all your time and bear no fruit. Be intentional, see who is following people doing similar work to you and connect with them and observe them. Friend Tips: Don’t feel guilty for not accepting a friend request or blocking someone, knowing who not to connect with is as important as knowing who to connect with. Some people will do more damage than good and once a good reputation is lost it is very difficult to win your followers back. Get your audience to write their avatar.
- 1. Pin to the top what you want people to see first. Don’t let them read just anything but be strategic. 2. Use link posts to drive people to your website. Make sure that you are always sending people somewhere because if you don’t they will just click on another person’s page next. 3. Overdoing hash tags is unnecessary and annoying for the reader. They will get bored and won’t try decipher your posts. 4. Offer free downloads or discounts 40% of customer will like your page to get a download or discount 36% of consumers like a page to receive a freebie or sample 5. Use quality images and video to showcase your business, even if you are a service business you can get creative with images. 6. Gaining likes does not equal business growth at all. You need to turn the likes into clients and you do this by interacting with the people. For example, for every like you could welcome them to your page on your status update and send them a private message thanking them for liking you page and asking what you can do to help them grow their business. End off by pointing them to your website to browse your services or invite them to an event that you are hosting. 7. Use Facebook to connect with people and chat with them. Ask questions and encourage engagement.
- The Language of Twitter RT Retweet @ Account Name DM Direct message # Hashtag Keep up to date with what your competition are doing so you can stay ahead. Also so who is engaging with them and follow them too. 2. www.twitter.com/search-advanced you can search by location, similar accounts and so much more. Find your target audience and connect with them 3. As with all social media, don’t go over the top on hash tags 4. Thanking a re-tweet is a great excuse to connect and engage with someone Find conversations around your target audience and reply and engage. Don’t always be selling just be chatty and you will get noticed. 6. As with all social media a lot of followers doesn’t automatically mean that you will have a lot of business. Get the right followers and keep them interested. 7. Twitter is limited to 140 characters so why not ask for their contact details so you can send them an email or call them.
- Basic video structure should tell them: What to do Why to do it (benefits) How to do it Growing Your Business on YouTube - See what videos are trending and see what tags they use then create a video that can piggy back off the trend. See the ‘popular on YouTube’ button on the top left of the page when you are signed out of your account. - Search for a problem that you know you can offer a solution for and see what video’s come up, if there is nothing good create your own solution video. - See your channel as a TV show and not just for one off posting, this way you will post regularly and consistently. - Movie Maker is free video editing software that comes installed on all Microsoft operating systems. Use this to create good quality videos and export in HD when possible. Use telling titles which can be picked up in the search engine. Use as many tags as possible as this is how people will find oyu. Use the description field with as much info as possible Upload a transcript as search engines cannot search video content but can search text. Include a strong call to action in your description and in your video so people know what do do next. Share you YouTube video on other sites such as Facebook, blogger, etc and embed videos in your website. Choose an engaging thumbnail, you don’t have to use the default one set by YouTube.
- People will instantly make a decision about you based on your profile photo, get a professional headshot photo to create a good impression on LinkedIn and your website. 2. Tag your contacts for quick reference and bulk mailings (as in the image) Write your profile as if you are talking to the viewer. Why should they contact you, what benefit does your business have for them, how are you different from everyone else with a similar business? 4. Create a business page to post business related updates to an audience that wants to follow your business news. 5. In most cases you can get in introduced to just about anyone if you have built up enough connections - so just ask people to introduce you. 6. Groups are a great way to raise your profile, be seen as an expert by posting useful info and by answering questions. 7. Referrals and recommendations – If you can refer a friend / colleague then do so. Not only does it show that you’re a great networker, I’m sure your friend / colleague would be grateful PLUS you’ll find that this also promotes reciprocity!
- Search engines pick up blog titles first so make sure it is descriptive and not obscure. Images cannot be picked up by search engine so ensure that you label your images descriptively and that you always fill in the image properties. 3. To highlight particular sub headings put the words between heading tags. This will point out to the search engines that these are the secondary things to look our for. 4. Repeat the keywords that you want to search engines to notice several times throughout your post. 5. Link to other posts where possible and link to sites that are popular. 6. Share your blog posts wherever possible to get traffic back to it. Commenting on other blogs while logged into yours is also an effective way of building up traffic. 7. Write a mini story in your search description to tell what you post is about. Again, the search engines pick this up too.
- Always pin from a website as opposed to uploading an image. This way the image will always point back to you no matter how often or where it is shared. 2. As with all social media, label your images correctly so that they get picket up by search engines. 3. Spend time on Pinterest, follows people that you would like to follow you back, leave comments, be visible. 4. Be creative with your pins, invest in high quality graphics and photos. Posting poor quality will only damage your reputation. Also don’t forget to use your description box too. 5. You can create a board and invite others to contribute. This is great if you work with a team or share common interests with someone. 6. The most viewed items on Pinterest are animals, food and clothing. Add a personal side to your Pinterest to make it more interesting. Do you love cats or a particular dress era. Why not create a board of your favourite place?
- Instagram is a powerful tool for telling a visual story about your brand. Don’t post poor quality images and don’t post too often. If you want to build your business using Instagram tell a story with your images and have a call to action in your description. 2. Hashtags are a great way to follow trends and to help people to find more what interests them. Piggy back on trends and create your own hash tags too. 3. Interact and follow the people that you want to follow you back. 4. Share your customers and potential customers images – they may just share yours too. 5. Create short videos to share. Videos generate 3 times the amount of inbound links than written posts. 6. Use Instagram to promote offers to get people to your website.
- The key to getting the most out of social media is to listen more and say less. “I had been standing in line to check in at Las Vegas’s then-trendiest hotel in town, the Aria, for nearly an hour. I was exhausted and frustrated after a 6 hour flight from New York, and just wanted to get to my room and rest. The last thing I wanted to do was waste an hour of my life waiting in line. Frustrated, I did what any social media nerd would do - I pulled out my phone, and tweeted the following: “No Vegas hotel could be worth this long wait. Over an hour to checkin at the Aria. #fail" Unfortunately, the Aria wasn't listening, and didn’t tweet back to me. But a competitor was listening. Just two minutes later, I received a tweet from the Rio Hotel down the street. Now at this point, if you’re anything like most executives I’ve shared this story with, you’re thinking, “What did the Rio tweet - “Come on over, we have no line here" or "Call us, we have a room for you!"? FACT: Only 3% businesses are successful in using social media effectively Had the Rio tweeted something like that to me, I would have thought two things: First, "Why are you stalking me?" and second, "Why is it wide open at the Rio when it's jam-packed and happening at the Aria?" On the contrary, the Rio Las Vegas tweeted the following to me: “Sorry about your bad experience, Dave. Hope the rest of your stay in Vegas goes well.” Guess where I ended up staying the next time I went to Las Vegas? The Rio hotel earned a $600 sale on the basis of that one tweet. But the story gets even better, because I gave the Rio a "Like" on Facebook, and a few months later, I got a message from a friend on Facebook. My friend Erin asked, "Hey, I'm having a family reunion in Vegas this New Year's, and I saw you liked the Rio's page. Do you recomend them?" I wrote back to her, "Well, the Rio isn't the newest hotel in Vegas, or the nicest - but I'll tell you one thing - they know how to listen to customers." She booked the Rio for 20 guests that day. One tweet from the Rio, and one "like" from me led to over $10,000 in revenue for the company.” - Dave Kerpen CEO, Likeable Local Track Imagine you track the number of times your brand was mentioned on Twitter and found it to be mentioned 25 times in a day. You might think this a good number but if your competitors brand was mentioned 250 times or 2,500 times then you 25 times don’t compete. It is essential to know what your competitors are up to so that you can keep one step ahead. Keep up to date with your competitors websites, Twitter, Facebook, Blog and YouTube. Set aside time each week, or half an hour a day, to track, test and measure. Measure It’s all good and well listening and tracking but unless you keep a record of what you have tracked and measure you have just spent a lot of time gaining information that you cannot retain. Test and measure everything. Keep a spreadsheet and record what data you have found for all your listening and tracking and the monitor it and make changes when necessary.