Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
WOMEN •SHOPPING •STYLE                                           HOW, WHY AND WHERE                                       ...
Upcoming SlideShare
Loading in …5
×

Blog her style_study

1,320 views

Published on

  • Be the first to comment

  • Be the first to like this

Blog her style_study

  1. 1. WOMEN •SHOPPING •STYLE HOW, WHY AND WHERE WOMEN BUY The Year in @BlogHerResearch THE GOLDEN RULE: INSPIRATION + INFORMATION = ACTION WHAT SHE LOVES SOCIAL GOOD STARTS SOCIAL SHARING 46% of the BlogHer community will tell their friends and family when a brand supports a cause they care about. SHOES SIZZLE, STARS FIZZLE 77% of women like to talk about clothes and shoes online—but only 35% want to talk about celebrity style. READY TO STRIKE A POSE 33% of BlogHers want a makeover to unleash the “style princess inside.” HOME IS WHERE THE HEART IS 67% of BlogHers like to read online about interior design and DIY crafts. A LITTLE HELP FROM HER FRIENDS A WHOPPING 87 PERCENT of BlogHer community members have made a purchase based on a blog recommedation. SHE GOES WHERE HER FRIENDS GO User reviews (70%) and Advice from Familiar Bloggers (60%) are most likely to draw a woman into style and beauty sites. BLOGS BUILD HER UP 60% of BlogHers say blogs help them build confidence in their own style decisions. MAKING THE SALE WOMEN DO MORE SHOPPING ONLINE In 2010, 55% of women preferred to buy beauty products in person, at a store. Today, the majority (60%) buy online. MOBILE IS MAJOR, ESPECIALLY FOR MOMS In 2012, mobile devices overtook computers as the most used screen for 75% of moms. EXTRAS CLOSE THE DEAL Free shipping (93%) and coupons and sales (82%) help convince women to buy online instead of offline. But only 48% of us identify ourselves to be “sale shoppers”. JOIN WOMEN where they already are, in the conversations that matter most. BlogHer reaches more than 50 million women a month and works with the right influencers to tell your story in her own authentic voice. Make it easy, make it social, make it mobile—make it a deal. Sources: 2012 BlogHer Women & Social Media Annual Study, 2012 BlogHer Style & Beauty Study, 2010 BlogHer Beauty is in the Eye of the Blog Holder Study, 2012 BlogHer eMoms Study.

×