1
@StoneyDStoney G deGeyter
CAN SEO
SURVIVE
WITHOUT
SOCIAL
MEDIA?
2
@StoneyDStoney G deGeyter
SOCIAL MEDIA CHANGED SEO FOREVER
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
How to get rankings in 1999
SOCIAL MEDIA CHANGED SEO FOREVER
$
$
$
...
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
How to get rankings in 2014
SOCIAL MEDIA CHANGED SEO FOREVER
SEO &
...
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Question: Do social shares help with SEO?
SOCIAL MEDIA CHANGED SEO ...
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Correlation vs. causation
SOCIAL MEDIA CHANGED SEO FOREVER
Source: ...
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Correlation can assist causation
SOCIAL MEDIA CHANGED SEO FOREVER
S...
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Social media increases ranking opportunity
SOCIAL MEDIA CHANGED SEO...
9
@StoneyDStoney G deGeyter
HOW SOCIAL CORRELATION IMPACTS SEO
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Quick indexing of socialized pages
HOW SOCIAL CORRELATION IMPACTS S...
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Grows exposure
HOW SOCIAL CORRELATION IMPACTS SEO
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Increases traffic to site
HOW SOCIAL CORRELATION IMPACTS SEO
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Indirect increase in links
HOW SOCIAL CORRELATION IMPACTS SEO
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Demonstrates popularity
HOW SOCIAL CORRELATION IMPACTS SEO
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Signal of relevance
HOW SOCIAL CORRELATION IMPACTS SEO
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Adds branding
HOW SOCIAL CORRELATION IMPACTS SEO
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Builds authority
HOW SOCIAL CORRELATION IMPACTS SEO
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Effects personalized results
HOW SOCIAL CORRELATION IMPACTS SEO
19
@StoneyDStoney G deGeyter
WHERE IS SEO GOING?
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
If this is how to get rankings in 2014
SOCIAL MEDIA CHANGED SEO FOR...
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Then this is how to get rankings in 2016
SOCIAL MEDIA CHANGED SEO F...
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
If all your money is going here
SOCIAL MEDIA CHANGED SEO FOREVER
$
...
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Your rankings are going here
SOCIAL MEDIA CHANGED SEO FOREVER
2008 ...
Thank You!
@StoneyDStoney G deGeyter
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Can SEO Survive Without Social Media?

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Many people ask the question, "Is social media necessary to get good search engine rankings?" In my opinion, that question is all wrong. I think the dye has already been cast on the importance of social media and whether or not it is an integral part of SEO (it is.) The real question is, "Can SEO survive without social media?"

To that, I firmly believe the answer is "no". Not today and not for as long as social media continues to play a role in shaping society. Until the great EMP hits, I don't see social media losing it's grip on how we live our lives. Which means, search engines will always find ways to use it to influence their search engine rankings. And rightly so. Social media, essentially, is the real-time pulse of what we like, dislike, love, loath and enjoy. It only makes sense that search engines want to measure this in order to make rankings more relevant for both the masses and each person individually.

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Can SEO Survive Without Social Media?

  1. 1. 1 @StoneyDStoney G deGeyter CAN SEO SURVIVE WITHOUT SOCIAL MEDIA?
  2. 2. 2 @StoneyDStoney G deGeyter SOCIAL MEDIA CHANGED SEO FOREVER
  3. 3. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon How to get rankings in 1999 SOCIAL MEDIA CHANGED SEO FOREVER $ $ $ SEO & Links Social Content Usability Conversions
  4. 4. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon How to get rankings in 2014 SOCIAL MEDIA CHANGED SEO FOREVER SEO & Links $ $ $ $ $ $ $ $ $ $ $ $ Social Content Usability Conversions
  5. 5. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Question: Do social shares help with SEO? SOCIAL MEDIA CHANGED SEO FOREVER http://moz.com/blog/google-plus-correlations https://news.ycombinator.com/item?id=6243451 The REAL Question: Does social media help with SEO?
  6. 6. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Correlation vs. causation SOCIAL MEDIA CHANGED SEO FOREVER Source: http://xkcd.com/552
  7. 7. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Correlation can assist causation SOCIAL MEDIA CHANGED SEO FOREVER Social Media -----------> Rankings
  8. 8. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Social media increases ranking opportunity SOCIAL MEDIA CHANGED SEO FOREVER
  9. 9. 9 @StoneyDStoney G deGeyter HOW SOCIAL CORRELATION IMPACTS SEO
  10. 10. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Quick indexing of socialized pages HOW SOCIAL CORRELATION IMPACTS SEO Pages posted to can be crawled within six seconds!
  11. 11. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Grows exposure HOW SOCIAL CORRELATION IMPACTS SEO
  12. 12. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Increases traffic to site HOW SOCIAL CORRELATION IMPACTS SEO
  13. 13. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Indirect increase in links HOW SOCIAL CORRELATION IMPACTS SEO
  14. 14. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Demonstrates popularity HOW SOCIAL CORRELATION IMPACTS SEO
  15. 15. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Signal of relevance HOW SOCIAL CORRELATION IMPACTS SEO
  16. 16. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Adds branding HOW SOCIAL CORRELATION IMPACTS SEO
  17. 17. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Builds authority HOW SOCIAL CORRELATION IMPACTS SEO
  18. 18. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Effects personalized results HOW SOCIAL CORRELATION IMPACTS SEO
  19. 19. 19 @StoneyDStoney G deGeyter WHERE IS SEO GOING?
  20. 20. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon If this is how to get rankings in 2014 SOCIAL MEDIA CHANGED SEO FOREVER SEO & Links $ $ $ $ $ $ $ $ $ $ $ $ Social Content Usability Conversions
  21. 21. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Then this is how to get rankings in 2016 SOCIAL MEDIA CHANGED SEO FOREVER SEO & Links $ $ $ $ $ $ $ $ $ $ Social Content Usability Conversions
  22. 22. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon If all your money is going here SOCIAL MEDIA CHANGED SEO FOREVER $ $ $ SEO & Links Social Content Usability Conversions
  23. 23. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Your rankings are going here SOCIAL MEDIA CHANGED SEO FOREVER 2008 2010 2012 2014 2016
  24. 24. Thank You! @StoneyDStoney G deGeyter

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