Brands conf-2010

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Brands conf-2010

  1. 1. BrandsConf 2010 Humanizing Brands in Social Media Ric Dragon | DragonSearch <ul><ul><ul><li>Twitter: @ricdragon </li></ul></ul></ul><ul><ul><ul><li>Facebook: facebook.com/dragonsearch </li></ul></ul></ul><ul><ul><ul><li>www.dragonsearchmarketing.com </li></ul></ul></ul>
  2. 11. Takeaway 1 Respond and Interact
  3. 13. Takeaway 2 Speak from a place of passion
  4. 16. Takeaway 3 Let fans be fans & get out of the way
  5. 18. Takeaway 4 Not just brand’s points of passion – but those of your customers
  6. 21. Takeaway 5 Let your causes lead
  7. 26. ACTION ITEM AUDIT & REVIEW YOUR SOCIAL MEDIA
  8. 27. <ul><li>ACTION ITEMS </li></ul><ul><li>Are we selling? </li></ul><ul><li>Are we including real people? </li></ul><ul><li>Are we engaging and responding? </li></ul><ul><li>Are we speaking from our passion points? </li></ul><ul><li>Are we leading with our causes? </li></ul><ul><ul><ul><li>Twitter: @ricdragon </li></ul></ul></ul><ul><ul><ul><li>Facebook: facebook.com/dragonsearch </li></ul></ul></ul><ul><ul><ul><li>www.dragonsearchmarketing.com </li></ul></ul></ul>

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