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The ABCs of Growing Your Business

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Presented in multiple venues, including at the U.S. Embassy in Moscow, Russia, and at WordCamp Phoenix, Blogging While Brown, Blogalicious

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The ABCs of Growing Your Business

  1. 1. BlogHer The ABCs of Growing Your Business Elisa Camahort Page, BlogHer Co-founder and COO @ElisaC
  2. 2. BlogHerPhoto credit: BlogHer ’13 BlogHer is an unstoppable community, network, and media company, where more than 100 million engaged, influential, info-savvy (mostly) women come to seek and share opinions and advice. Who is BlogHer 2
  3. 3. BlogHer 33 1. Bloggers making money 2. The new ABCs of funding 3. Who’s doing it? 4. Why people give you money 5. No one gives you money because… 6. Figuring out what you want 7. My top lessons learned AGENDA .
  4. 4. BlogHer 1a. Making money ONLINE 4 Examples: Advertising: CPM, CPA, CPC Affiliate relationships Sponsorship Subscription/Productization It’s a NUMBERS game
  5. 5. BlogHer 1b. Making money BECAUSE OF online 5 Examples: Consulting Freelance and Publishing Brand Ambassadorships Speaking gigs It’s an INFLUENCE game
  6. 6. BlogHer 2a. THE NEW ABCs 6 A: Angel investors B: Bootstrapping and Bartering C: Crowdfunding D: Debt F: Friends & Family G: Grants I: Incubators & Accelerators
  7. 7. BlogHer 2b. THE NEW ABCs 7 L: “Lifestyle Business” M: Multiple Income Streams N: Non-Profit vs. For-Profit P: Preferences R: REVENUE! V: Venture Capital (VC) Y: YOU are a sales person now
  8. 8. BlogHer 8 KATHRYN FINNEY: is the founder of The Budget Fashionista, a highly- influential fashion blog, but has become the leader of a movement by founding Digital Undivided. HER DIFFERENTIATION: Kathryn saw a gap in African American women start-up founders, and decided to fill that pipeline. Because it’s good business. Like BlogHer, it is a mission-based, for-profit company! Photo Credit: Tanzie Johnson Kathryn Finney – Digital Undivided
  9. 9. BlogHer 9 ELISE BAUER is the creator of Simply Recipes, one of the most popular and highly-trafficked food blogs, reaching more than 8 million unique visitors each month. HER DIFFERENTIATION: It’s in the name: Simply Recipes, and amazing SEO, and community ethos combine to create the #1 food blog on the Internet Photo credit: Ree Drummond Elise Bauer – Simply Recipes
  10. 10. BlogHer 10 MONIQUE KILGORE, the creator of Divas Can Cook, has more than 1 million monthly page views and 235K YouTube subscribers. HER DIFFERENTIATION: Monique focuses on video, with each of her videos reaching tens of thousands of viewers. Are you creating video yet? Monique Kilgore– Divas Can Cook
  11. 11. BlogHer 11 Diane Cu – White on Rice Couple Diane Cu along with partner Todd Porter, is a professional photographer, food stylist, and cookbook author, making a living doing all of the above, but crediting their blog for taking them this far. HER DIFFERENTIATION: Sticking to her guns on the value of her work, but also sticking to an authentic believe in abundance.
  12. 12. BlogHer 4. WHY PEOPLE GIVE YOU MONEY 12 • People give money to people • Because you have pent-up demand • Because you need to scale • Because you know how you’ll *spend* the money! • For new products, hiring and markets • To MAKE money
  13. 13. BlogHer 5. NO ONE WILL GIVE YOU MONEY BECAUSE*… 13 • You’re tired • You want to hire people to off-load tasks from yourself • You want to do a better job of everything you’re already doing • You’re soooooo close to where you want to be *OK, maybe your mom and dad will
  14. 14. BlogHer 6a. FIGURING OUT WHAT YOU WANT 14 Who do you want to be beholden to? Yourself Family Customers/Users/Partners Employees Investors Bankers
  15. 15. BlogHer 6b. FIGURING OUT WHAT YOU WANT 15 How hot is the fire in your belly? Will it kill you if someone beats you? Do you believe you are delivering something no one else can or will? Are you willing to work hard, no, make that really really hard?
  16. 16. BlogHer 7a. MY TOP LESSONS LEARNED 16 CO-FOUNDERS ROCK
  17. 17. BlogHer 7a. MY TOP LESSONS LEARNED 17 CO-FOUNDERS ROCK What to look for in a partner: Complementary skills Able to have the tough conversations, not just the fun and easy ones Carrying the weight equally
  18. 18. BlogHer 7b. MY TOP LESSONS LEARNED 18 BUILD YOUR NETWORK Affinity Groups AND individuals
  19. 19. BlogHer 7c. MY TOP LESSONS LEARNED 19 THINK IN “THIN SLICES” Thin slices of attention Thin slice mentoring THINK MVP FOR LIFE Minimum Viable “Product”, as applied to you, and the bar you set to ask, to offer, to put yourself out there
  20. 20. BlogHer 7d. MY TOP LESSONS LEARNED 20 PRIORITIZE: PEOPLE TERMS VALUATION In that order. Source: CATERINA FAKE, FLICKR, HUNCH AND FINDERY CO-FOUNDER
  21. 21. BlogHer 7e. MY TOP LESSONS LEARNED 21 MONEY DOESN’T BUY HAPPINESS, BUT IT DOES BUY FREEDOM
  22. 22. BlogHer 7f. MY TOP LESSONS LEARNED 22 ASK YOURSELF: What is the WORST that could happen? ANSWER THE QUESTION: In detail MAKE YOUR FEAR CONCRETE, NOT ABSTRACT
  23. 23. BlogHer Most Powerful People in New Media America’s Most Promising Startups 2011 Award Winning Women Elisa Camahort Page @ElisaC Thank you.

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