The document summarizes key findings from a 2012 study of over 1,000 women conducted by BlogHer about women and their feelings about work. Some of the main findings included: 1) Most BlogHers work full-time and have a variety of job titles. Over half of respondents reported being happy with their current work. 2) Nearly half see ongoing challenges regarding gender equity in their professions, though younger women have a more positive view. 3) Money is a driving factor for work but does not define success, which women associate more with flexibility, passion, and impact. BlogHers also have an entrepreneurial bent.

1. The 2012 BlogHer
Women and Work Study
Photo credit: BlogHer ‘11
1

2. In November 2012, BlogHer fielded a study
about women and their feelings about work.
The questionnaire was served to women on the
BlogHer Visionaries Panel
2

3. Most BlogHers work full time
“What is your employment status?
Source: Women in the Workplace, A BlogHer Study 2012 N = 1,022 women 18+ 3

4. We do it all
Sampling of job titles from the BlogHer community
Source: 1,022 responses to “Describe the work you do” 4

5. How we feel about our work…
and our workplace
Photo: Meg Duerksen from Whatever

6. Over half the women in this study are
happy with their work
“How do you feel about your work?
Source: Women in the Workplace 2012; A BlogHer Study. N = 1,022 women 18+ 6

7. Happy with work, yet nearly half still see
industry challenges
“How fairly do you think women are treated in your profession?
Source: Women in the Workplace 2012; A BlogHer Study. N = 1,022 women 18+ 7

8. Younger women have a slightly rosier view
of gender equity in the workplace
“How fairly do you think women are treated in your profession?
Source: Women in the Workplace 2012; A BlogHer Study. N = 1,022 women 18+ 8

9. Work = Money, but Money ≠ Success
Photo credit: Jill of Controlling My Chaos

10. Work = Money (and it drives us to work)
“If you did not have to work for financial reasons, would you?”
Source: Women in the Workplace 2012; A BlogHer Study. N = 1,022 women 18+ 10

11. But money doesn’t equal success
“Which is the most important attribute in your dream job?”
Source: Women in the Workplace 2012; A BlogHer Study. N = 1,022 women 18+ 11

12. Younger women are more likely to place the
highest value on money
“Which is the most important attribute in your dream job?”
Source: Women in the Workplace 2012; A BlogHer Study. N = 1,022 women 18+ 12

13. Highest income earners most likely to crave
flexibility
“Which is the most important attribute in your dream job?”
Source: Women in the Workplace 2012; A BlogHer Study. N = 1,022 women 18+ 13

14. BlogHers skew entrepreneurial
“Who do you see as the ultimate career woman?”
Source: Women in the Workplace 2012; A BlogHer Study. N = 1,022 women 18+ 14

15. BlogHers believe in mentors from both sides
Source: Women in the Workplace 2012; A BlogHer Study. N = 1,022 women 18+; *In response to the question “How important have mentors been
for you?” ** In response to the question “What is your status with mentors in the workplace?” 15

16. Younger women helped by mentors;
while the next generation gives back
Source: Women in the Workplace 2012; A BlogHer Study. N = 1,022 women 18+; *In response to the question “How important have mentors been
for you?” ** In response to the question “What is your status with mentors in the workplace?” 16

17. I have my dream job now….
What women said in their own words to “tell us about your dream job”….
Source: 1,022 open ended responses to “In a few sentences, tell us about your dream job” 17

18. My dream job is a complete change….
What women said in their own words to “tell us about your dream job”….
Source: 1,022 open ended responses to “In a few sentences, tell us about your dream job” 18

19. I am making my dream job happen….
What women said in their own words to “tell us about your dream job”….
Source: 1,022 open ended responses to “In a few sentences, tell us about your dream job” 19