10. The Social Hub- Radian6
Live Ops
Social Dynamx
Moxie Software
Parature
More than half of Twitter users expect a
response within two hours of tweeting a
complaint. 51 percent of Facebook users
expect same-day response. - Oracle
report, Consumer Views of Live Help
Online 2012
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11. Find your Cocktail Party
Blogs
Forums
Quora
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12. Don’t make the sale your main focus.
As a general rule of thumb, only 5% to 10% of your
social media activity (i.e. status updates or tweets) should
be self-promotional.
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13. Make clear organizational goals for your
social media
You Don’t Have to be Everywhere
Publishing Content
Managing conversations or aligning with
other marketing activity
Further extend conversations and awareness
Apply real social thinking
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14. Build a common
strategy
Develop a budget
Remember that a
neglected social media
presence will reflect
poorly on your
business
Create Social media
roles internally
You Don’t Have to
Keep up With the Big
Brands
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15. Objectives for social media
will permeate additional
areas of the business
social intelligence
internal collaboration
efficiency improvement
social media will cease to
be centered in marketing
and instead seep into the
cracks of the company and
its culture
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16. What was the last product you bought?
I want you to ask yourself Why did I choose Brand A over
Brand B. Why did I try this new product? That type of thing.
Awareness of how your own purchasing decisions are
influenced can be one of the greatest tools you can have
when influencing other people.
According to American Express, 83% of customers who used
social media for customer service have walked away from a
company because of a poor experience, while those who had
a great service experience would spend 21% more with that
company.
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