Brand voice is something any organization doing marketing communications has–but might not actively manage it. It's a mix of overall brand voice and how tone is nuanced in different situations. This helpful guide defines what brand voice and tone are, and provides easy-to-do steps to developing the brand voice for your brand.

1. Brand Voice:
The Personality
of a Brand

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3. Topics
• Defining brand voice and tone
• Developing the brand voice
• Investing in brand voice @ MailChimp
• Summary of key points

4. Defining brand
voice and tone

5. Starts with brand
strategy

6. Brand voice is the
overall personality

7. Tone is the voice
being nuanced in
different
situations

8. Developing the
brand voice

9. Brand voice starts with 3 C’s
Culture
about you
Community
about them
Conversation
about us

10. Developing your brand voice

11. Create a brand voice guide

12. 1. Gather a sample of content to audit–get everything from
videos to web pages, e-books to social media posts
2. Get feedback from best customers and/or audience
3. Describe your brand voice with one word from each
quadrant
4. Define each word further with a few additional related words
for depth
Tips to get started

13. Investing in Brand
Voice @ MailChimp

16. Summary of
key points

17. • Public delivery of a brands strategy and positioning
• Brand voice is overall personality being developed
• Tone is how the voice is nuanced in different contexts
• Language is the kind of words used in content and
conversation
• Consistency in communications–across contributors, content
types, platforms, situations
Key points for brand voice

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