Want to crush your marketing for free on Facebook? There are still many things you can do before investing a dime!

1. Fundamentals of
Marketing using
Facebook

3. 2.1 billion Monthly Active users (MAUs)
1.4 billion Daily Active Users (DAUs)

4. 68% of all US adults use Facebook

5. Topics we’ll explore
• Overview of Facebook
• Facebook page posting options
• The power of video on Facebook
• How to crush it for free on Facebook
• What’s important to remember

6. Overview of
Facebook

7. A fully-featured social platform

8. Offers people-based brand marketing

9. Where people are investing time

10. WTF is hyper-targeted mass reach?

11. The challenge for marketing

12. Facebook page
posting options

13. Simple + social: text or visual post

14. Share a story: linked content post

15. So many more options…

16. In-depth metrics on each post

17. The power of video
on Facebook

18. Silent film is alive once again

19. Make it thumbstoppable

20. Different user behaviours =
Multiple video formats

21. Even more metrics for a video post

22. How to crush it for
free on Facebook

23. Drive engagement and action right away

24. Use organic content audience targeting

25. Pin popular or priority posts

26. Commenting = interaction = increased
post reach

27. Snoop what the competition is up to

28. What’s important
to remember

29. • Not a question of if–more how much resources–time and $–
to invest
• Delivers hyper-targeted mass audience reach
• Becoming a paid media platform–organic reach is dropping
• Offers myriad content and communication options for ”free”
• 8 Different pre-produced video formats for occasions
• Invest time on the free details to make your basic marketing
efforts work harder
Remember these 6 things…