SlideShare a Scribd company logo
Fundamentals
of Marketing
using Instagram
Topics we’ll explore
• Overview of Instagram
• Making the most of the Instagram feed
• Driving discovery with words
• How to crush it for free on Instagram
• What’s important to remember
Overview of
Instagram
Inspire expression and connection
through visual storytelling
Discover and share your interests
The mobile-first social media platform
A platform that drives brand discovery
70% of Instagram
business profile visits
come from people who
aren't following that
business
How can you make your brand visually
interesting?
Making the most
of the Instagram
feed
Single Layout from multiple images
3 Image colour block
9 Image tiled grid
Carousel user swipes L-R
Slideshow for lightweight video
Driving discovery
with words
Use #branded and popular #hashtags
Tag other people and brands
Geotag…not necessarily where you are
Use words to tell a deeper story
How to crush it for
free on Instagram
Give the profile more visual impact
Quality content might get onto Explore
tab
Don’t make it feel like an ad
Insights are easy to understand
What’s important
to remember
• Inspiration through mobile-first visual storytelling
• Great for brand awareness and engagement
• Many ways to use static images in the regular feed
• Discovery happens with #hashtags, @mention and geotags
• Create a story using words to complement the visual(s)
• Successful brands are visual story driven and carefully craft
interesting shots…a.k.a. don’t look like an ad
Remember these 6 things…

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