Content Marketing 102
•
0 likes•200 views
A brief visual guide to the basic aspects of content marketing, answering questions like what is content marketing, what are the different types of content, and different content formats like blogs, videos and info graphics. It also covers what tone and writer's voice to use.
Recommended
More Related Content
Similar to Content Marketing 102
Similar to Content Marketing 102 (20)
Recently uploaded
Recently uploaded (20)
Content Marketing 102
- 1. 2nd in Our 3-Part Series Content Marketing 102
- 2. In this guide we’ll cover: Goals for your content Different content formats Creating the right content mix Creating your ‘Voice’ - Tone & Style
- 3. Goals for your content: Ultimately, we’ll assume we want leads and customers But interim goals might include: • Building awareness for your brand • Building Trust • Engaging your target audience through: • Informing • Educating • Entertaining
- 4. Goals for your content: Other Purposes: • Content designed for a particular marketing campaign • Content designed for a particular customer segment • Or even one particular customer
- 6. Different Content Formats: Written • Web Pages • Blogs • eBooks • Checklists • Cheat sheets • Expert Guides • Tip Sheets • FAQ’s • Industry Reports • White Papers • Full length Books
- 7. Different Content Formats: • Visual slide decks • Infographics
- 8. • Podcasts • Webinars • Videos Different Content Formats: Video/ Audio!
- 9. Content expert Ann Handley of Marketing Profs uses the analogy of food groups, to help think through What a balanced mix of content looks like: Creating the right content mix:
- 11. POT ROAST large content piece like a large eBook, or definitive guide Types of Content:
- 12. CUPCAKE fun, entertaining indulgent - infographics, videos Types of Content:
- 13. HOT SAUCE spicy, provocative asks hard questions; usually in a blog post Types of Content:
- 14. SPINACH nutrient-rich thought- leadership – industry reports high-level eBooks Types of Content:
- 15. Types of Content: RAISIN BRAN fast and easy, checklists best practices
- 16. Creating a recognizable brand voice will help you stand out from the noise Creating your ‘Voice’ Tone & Style
- 17. Your brand persona is the tone or feeling you want your brand to convey. It depends you your company, how you want to represent yourself. Also may depend on your industry. Source: Dayna Rothman, from Marketo
- 18. C o n v e r s a t i o n a l Humorous Informal Use Jargon Direct! Formal Technical Voice can be: Your brand persona is the tone or feeling you want your brand to convey. It depends you your company, how you want to represent yourself. Also may depend on your industry.
- 19. Harendra Kapur of Velocity Partners (a leading content agency in London) wrote a recent blog post about voice. She says that our writing voice comes from our opinion about what we’re writing about. So we need to develop an opinion to be able to develop a voice. Where ‘Voice’ comes from:
- 20. https://velocitypartners.com/blog/b2b-writing-aint-just-writing/ “Voice is a demonstration of how you feel about something. It’s a way of signaling what’s important to you and what isn’t. ” Where ‘Voice’ comes from:
- 21. To learn a lot more, check out the Content Marketing Institute especially their really cool documentary, here: youtube.com/watch?v=dBnpr3pkFlk .com This wouldn’t be complete without a word about us: M Source Ideas helps services. marketingB2Bandstrategythroughchannelsgrowthnew accessbrandsconsumerandfood