Social intelligence provides business and marketing benefits such as customer service, assessing marketing campaigns, identifying influencers, and reputation management. It involves both social media monitoring of direct mentions and interactions, as well as social listening to broader conversations mentioning the brand. To start, companies should monitor direct feedback and branded hashtags, while listening more broadly to indirect brand mentions, relevant hashtags, and industry terms. Measuring ROI includes tracking metrics like mentions, interactions, and response times over brand monitoring trends, as well as value of insights gained.
Brand voice is something any organization doing marketing communications has–but might not actively manage it.
It's a mix of overall brand voice and how tone is nuanced in different situations.
This helpful guide defines what brand voice and tone are, and provides easy-to-do steps to developing the brand voice for your brand.
An overview of the process from strategic marketing segmentation to identifying target market and then creating an audience persona for content marketing and social media marketing. Includes practical how-to create an audience persona tool.
Differences between Celebrity Endorsements and Influencer MarketingVenkatesh Ganapathy
This document highlights the subtle differences between celebrity endorsements and influencer marketing. Influencer marketing is an effective technique that leverages the power of an influencer on social media.
Brand voice is something any organization doing marketing communications has–but might not actively manage it.
It's a mix of overall brand voice and how tone is nuanced in different situations.
This helpful guide defines what brand voice and tone are, and provides easy-to-do steps to developing the brand voice for your brand.
An overview of the process from strategic marketing segmentation to identifying target market and then creating an audience persona for content marketing and social media marketing. Includes practical how-to create an audience persona tool.
Differences between Celebrity Endorsements and Influencer MarketingVenkatesh Ganapathy
This document highlights the subtle differences between celebrity endorsements and influencer marketing. Influencer marketing is an effective technique that leverages the power of an influencer on social media.
4 Tips and Tricks to Winning Back Your Audiences' HeartLindsay Hanzlik
On this Valentine's Day, commit to winning back your live event audience' heart and attention. Here are four ways that you can turn your distracted attendees into engaged participants and bring life (and love) back into your meetings.
Resources
Get your copy of EM's 2017 Planning Guide for Live Meeting Technology http://meetingtech.educationalmeasures.com/2017-planning-guide-for-live-meeting-technology
Keep In Touch
Twitter: https://twitter.com/santaferraro
Facebook: https://www.facebook.com/educationalmeasures
LinkedIn: https://www.linkedin.com/company/educational-measures
Google+: https://plus.google.com/100342439688511975660
Persuasive Communication Techniques: 3 Ways To Communicate To Get What You WantMichael Lee
Over the years, persuasive communication techniques have helped a lot of people gain more control over their lives. These people have successfully developed a stronger sense of self and have gained a better understanding of other people as well.
Influencer marketing made easy by the media antmediaant
Influencer Marketing is a type of marketing which involves celebrities/influencers (anyone who has a large number of followers and whose opinion matters to them) help the brand message reach to the masses.
Candidate Training - Developing and Delivering a Winning MessageProgressive Majority
Create a winning campaign message that will captivate audiences and inspire voters.
Learn and do. Run for office with Progressive Majority's help: http://www.progressivemajority.org/run-office
Social media marketing can have significant impact on how your brand is perceived by your target audience in relation to your competitors. With that in mind here are 10 quick tips about social media marketing that can help keep your brand ahead of your competitors.
The Media Engagement Framework helps marketers understand the constraints and measurements in connecting with a social audience. More information at www.ROIofSocialMedia.com
Topics include: The emergence of social intelligence, How to do social media monitoring and social listening, Essential KPIs to help measure ROI, Example of Ryan Holmes, Founder and CEO of Hootsuite, and Pro-Tips for doing Social Intelligence
4 Tips and Tricks to Winning Back Your Audiences' HeartLindsay Hanzlik
On this Valentine's Day, commit to winning back your live event audience' heart and attention. Here are four ways that you can turn your distracted attendees into engaged participants and bring life (and love) back into your meetings.
Resources
Get your copy of EM's 2017 Planning Guide for Live Meeting Technology http://meetingtech.educationalmeasures.com/2017-planning-guide-for-live-meeting-technology
Keep In Touch
Twitter: https://twitter.com/santaferraro
Facebook: https://www.facebook.com/educationalmeasures
LinkedIn: https://www.linkedin.com/company/educational-measures
Google+: https://plus.google.com/100342439688511975660
Persuasive Communication Techniques: 3 Ways To Communicate To Get What You WantMichael Lee
Over the years, persuasive communication techniques have helped a lot of people gain more control over their lives. These people have successfully developed a stronger sense of self and have gained a better understanding of other people as well.
Influencer marketing made easy by the media antmediaant
Influencer Marketing is a type of marketing which involves celebrities/influencers (anyone who has a large number of followers and whose opinion matters to them) help the brand message reach to the masses.
Candidate Training - Developing and Delivering a Winning MessageProgressive Majority
Create a winning campaign message that will captivate audiences and inspire voters.
Learn and do. Run for office with Progressive Majority's help: http://www.progressivemajority.org/run-office
Social media marketing can have significant impact on how your brand is perceived by your target audience in relation to your competitors. With that in mind here are 10 quick tips about social media marketing that can help keep your brand ahead of your competitors.
The Media Engagement Framework helps marketers understand the constraints and measurements in connecting with a social audience. More information at www.ROIofSocialMedia.com
Topics include: The emergence of social intelligence, How to do social media monitoring and social listening, Essential KPIs to help measure ROI, Example of Ryan Holmes, Founder and CEO of Hootsuite, and Pro-Tips for doing Social Intelligence
Social Media ROI Measurement Workshop University Central Florida Pam Moore
Social media roi measurement requires alignment to business goals. Select business goals and objectives where social can have the greatest impact. Know what transformations you want to make by leveraging and integrating social media into the DNA of your business. Know the difference between social business and social media.
This presentation was delivered as part of a workshop for the University of Central Florida Nicholson School of Communication.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
“But I’m a small business owner. I don’t have time for research,” you say? On the contrary, you do and you’d better. In this tag-team presentation, GDC’s Marketing Manager Elizabeth Anderson and Cultural Anthropologist/Ethnographer Tim Craig, Ph.D. will walk you through how anyone on any budget in any time constraint can easily make use of the best research available. Tim will talk about conducting primary research (through simple, quick focus groups and interviews) and validating secondary research so you don’t take some reporter’s skewed interpretation as fact. Elizabeth will show you how easy it is to utilize social monitoring and website analytics that will assist in collecting data, as well as how to make sense of all those numbers. And together they’ll show you how these two processes can work simultaneously and continuously. That way, your customer insight will be as informed, relevant and constant as all your other business operations.
Social media centered on online conversations, which encourages user participation and dialogue. Knowing what your customers are saying about you, and what your future-customers are hearing, is essential. Top Floor Technologies’ Social Media Bootcamp will teach you how monitor conversations and brand-mentions on popular social media platforms and on the web in general, allowing you to be proactive with your customer-base.
Social media centered on online conversations, which encourages user participation and dialogue. Knowing what your customers are saying about you, and what your future-customers are hearing, is essential. Top Floor Technologies’ Social Media Boot camp will teach you how monitor conversations and brand-mentions on popular social media platforms and on the web in general, allowing you to be proactive with your customer-base.
Presentation on Listening: Social media research from IBM Digital Workshop in Milan Italy, June 2011
A client reference video: http://www.youtube.com/watch?v=O_7fjdElwXw
Social media can be used to support any marketing goal–from awareness, acquisition, engagement, conversion and retention. The key is having a strategy that connects everything together.
Still don't know where to begin? All the answers are in this helpful guide to developing a social media marketing strategy.
What decisions do you need to make when planning an ad campaign? How do you do it on social media? What objectives and audience targeting options are there? All the answers are in this helpful guide to planning for paid advertising on social media.
The Only Marketing Left: The Essential Strategy of Content MarketingBlair Smith - MBA, CM
An exploration of the fundamentals of content marketing. Includes the evolution of content marketing over time, how to start thinking about core evergreen and micro-content, comparing content vs. advertising, and measuring the ROI of content marketing.
This is a practical guide of essential resources for new students to help get set-up for success in the B413 Digital Media Marketing program at George Brown College.
75% of video views each day happen on mobile–and mainly on social media platforms like Facebook and Instagram. Understand how to design social video experiences based on mobile consumer behaviour.
Topics include: Everybody isn't your audience, target market vs. audience persona, creating an audience persona, and top tips for doing audience personas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
3. Topics we’ll explore
• The emergence of social intelligence
• How to start doing social intelligence
• Measuring the ROI of social intelligence
• The daily habit of Hootsuite CEO Ryan Holmes
• Summary of things to remember
9. Marketing benefits of social intelligence
Provide
customer
service
Assess impact
of marketing
communication
Perceive
you vs.
competition
Identify
advocates and
influencers
Uncover
content
opportunities
Engage
with the
community
Generate
leads
Manage
reputation
Conduct
ad-hoc market
research
Discover
product-service
ideas
12. Setting up for social media monitoring
1. Direct mentions to @you
2. Direct comments and
feedback
3. Use branded #hashtag
4. Use campaign slogans and
taglines
5. Track same for competition
15. Setting up for social listening
1. Indirect mentions using
brand name
2. Misspelling of key words
3. Use other relevant
#hashtag(s)
4. Use of category or industry
jargon
17. Key metrics for social monitoring
@
#
⌚️
• Direct @you mentions
• Direct feedback-interactions
• Use of branded #hashtag
• Use of brand words and
phrases
• Response time to
feedback-interactions
• Social satisfaction score
20. Since I launched Hootsuite the
very first thing I do every day
after I wake up is take a peek at
what our competition is up to
– Ryan Holmes, CEO of Hootsuite
21. 3 Things that Ryan monitors and listens
1. Direct mentions of
@Hootsuite on Twitter,
Facebook, LinkedIn,
Instagram
2. Feeds of competitors,
such as Sprout Social,
Buffer
3. Use of phrase “social
media management”
23. • Social intelligence delivers deep business/marketing benefit
• More conversations online happen about you than with you
• Social media monitoring and social listening are different
strategies
o Monitoring is inbound for direct interactions with @you
o Listening is outward focused on conversations about you
and of interest to you
• Always be adjusting–listening isn’t a set it and forget it activity
• Measuring ROI best done by tracking monitoring trends in
metrics over time and actionable insights gained
Key points for social intelligence
24. Humans have two ears,
two eyes and one mouth.
Use them in proportion.
