75% of video views each day happen on mobile–and mainly on social media platforms like Facebook and Instagram. Understand how to design social video experiences based on mobile consumer behaviour.

1. Best Practices
for Social Video

2. 75% of video views happen on mobile

3. Topics we’ll explore
• Insights on video consumption behaviour
• Characteristics of mobile video
• Types of mobile-first social video
• How to crush it with social storytelling
• What’s important to remember

4. Insights on video
consumption
behaviour

5. The new mobile video consumption
behaviour

6. Most consume short video on-the-go

7. Hold the phone! Vertical or horizonal?

8. Characteristics of
mobile video

9. Captures attention…and keeps it

10. Designed for sound off–delights with
sound on

11. Frames the story–built for vertical

12. Types of mobile-
first social video

13. Stories last for 24 hours

14. Canvas starts small in Facebook News
Feed

15. And expands into a rich media
experience

16. Facebook 360 experiences

17. How to crush it
with social
storytelling

18. 8 Tips for social storytelling success

19. What’s important
to remember

20. • Short and simple videos for on-the-go
• Complex and interactive for leaning back time
• Like silent movies–design for sound off
• Creatively combine images, videos and text
• Mobile-first video usually full screen, vertical
Remember these 5 things…