The student created a music video, magazine poster, and digipak to promote a pop artist's album. She aimed to present the artist as strong and independent in the music video. To ensure cohesion across materials, she used consistent themes, colors, and outfits featured in the music video. Many pop artists use similar techniques to relate their albums and videos, which the student emulated in her designs.

1. Evaluation Two
Bianca Cozma

2. How effective is the combination of your main
product and ancillary texts?
In order to complete the music promotion task, I had to make sure that I create three pieces to promote
the artist for the pop genre that i have chosen, including a music video, a magazine poster and a digipak,
as synergy to promote the album.
In my video, I wanted to represent an independent woman, that faces her fears and also whatever comes
towards her, to do this I had to make sure I present her as strong, and alone, to give the impression that
she does not need anyone besides her to help her.
When I started to create my ancillary texts I wanted to make them similar to the main product, that was
done by including pictures of the artist wearing the same outfits to the music video, this way, the themes
and colours could be the same so that it will be easily distinguished they are all part of the same album
and promotion.

3. I have tried to maintain a similar theme between my music video and
my ancillary texts. For example, keeping the same outfits for the
pictures used in the digipak, as well as throughout the music video.
This is a technique that many pop artists use to make their albums and
video relate to each other.

4. Pre-production research
I researched into different types of digipaks and
posters before designing my own. An example I
have used for inspiration was Beyonce’s digipak
for the album ‘4’.
I took example from many female pop artists
promotional digipaks and posters, and mostly all
of them follow a similar pattern of featuring the
artist on the front cover. Therefore, after this
research I have decided to take on the same
approach and use the artist on all of the covers
for the digipak.