The genre of the film is horror. The target audience is teenagers and young adults aged 15-30, who can relate to the common horror trope of teenagers in dangerous situations. Horror conventions like gore, dark settings, and jump scares appeal to this age range but would not be suitable for younger viewers. The demographic for the film will be British due to its setting and aspects of British culture. The film will aim for a BBFC 15 rating, meaning its target audience of older teenagers and young adults will be able to view it, while younger audiences cannot due to the violent and disturbing content.