This document discusses how the media product, a music magazine, uses conventions of real magazines. It describes using consistent branding elements like a red masthead and font. The front cover layout mirrors other music magazines with the masthead, cover line, and central image. The featured artist challenges stereotypes by not being sexualized. The contents page also follows conventions like using large images related to articles and secondary images of artists. It aims to appeal to its target audience of digital natives by including social media symbols. Date and branding elements create continuity across the magazine.
Online Social Shopping Motivation: A Preliminary Study
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Evaluation question 1
1. 1. In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?
2. BRAND IDENTITY
ā¢ Having a house style is a very important convention to use in a
magazine. I have used a consistent use of a red masthead and
a light brown . I have also used the same font throughout the
magazine, this shows continuity. This also allows the audience
to be able to recognise the magazine through its house style,
rather than just the magazine name.
3. Front Cover
ā¢ The layout of my front page
uses general codes and
conventions, similar to other
music magazines of the
same genre. The masthead
on the magazine follows
typical codes and
conventions, as does the
cover line and where the
central image is meant to be.
4. The masthead is very large
and bold and stands out. It
stands out because of the
red standing out over the
light brown.
I have used a puff,
which boasts about
some of the contents in
the magazine. This also
stands out as it is bright
yellow .The drop
shadow also makes the
puff stand out even
further.
I have used a
visual pun āTai-
Sian makes a
splash.ā This fits in
with the picture
of Tai-Sian being
covered in water.
This link can be
attractive and
attract readers.
The barcode and price are
important codes of
information that should be
present on the cover of a
magazine. The barcode
makes it look like a
professional cover and the
price allows the reader to
see how much the
publication costs.
The cover line gives a list of
people of who the
magazine includes, so if the
reader recognises any of
these artists, they may be
more likely to buy the
magazine
5. Featured artist
ā¢ The featured artist on my music magazine cover, also on
my DPS signifies a specific genre ā pop. This is shown
through her facial expressions and her clothing. The gold
and white bodycon dress connotes a pop genre. My
featured artist challenges the general stereotype of the
way that women are presented in the media. They are
usually defined by the male gaze and often sexualised or
objectified. Tai-Sian is dressed in a non-revealing dress
and is not trying to be sexy, she looks as if she is just
laughing and having a good time.
6. Contents Page
I have used many general
conventions of magazines
contents ages in my own
magazine. My contents page
consists of one large image,
related to a main article in the
magazine, which is usually done
on a music magazine contents
page. With other secondary
images on the contents page,
another convention of a
magazine.
7. The masthead of my contents page
includes the same colour scheme
as the masthead on my front page.
This creates a house style
throughout my magazine, since the
colours and font are constant.
The artists shown on my
contents page relate to
both the genre of my
magazine and the target
audience. The largest
image is of a young male
artist, this may attract girls
if they are fans of his and
other males will want to
read the magazine. This
reflects the ratio of female
to male readers (60%:40%)
The secondary images are
or a young female artist
and of a female duo.
Attracting males and
females.
The twitter symbol relates well to my target
audience as they are known as ādigital
nativesā this means that technology is a large
part of their lives. Therefore it is important
for them to interact on social media with the
readers through these sites.
The date on the
contents page is
very important as
the issue date may
encourage readers
to ācollectā the
magazine as it is a
monthly issue.
This uses the rule of thirds
by having the text on the
left, as this is the first
thing the reader will see
and be engaged by the
stories inside the
magazine