BAM Strategy hand picked the best of digital marketing for May 2016!

1. MAY
MONTHLY DIGITAL REVIEW & TRENDS

2. Agenda
1. Monthly specials
2. BAM’s fav
3. Game / Contest
4. Website / Social
5. Inspirational Moments

3. Monthly Specials

4. Stats of the month
*According to joint research from Facebook and Instagram - published on May 2016.
Source:http://www.adweek.com/news/technology/why-items-your-shopping-cart-may-start-showing-your-instagram-feed-171356
60% of Instagram users say they discover new products on the
platform, while 75% say a post has inspired them to take action*.
Jewlr, a Canadian jewelry retailer, tried the dynamic ads
on Instagram and has seen a return on ad spend 3x
greater than that of a targeted campaign.

5. Source:http://google-au.blogspot.ca/2016/04/google-search-for-your-socks.html
#Mothersday + #Mothersday2016 = 8,351,277 posts
Fiat offers the taxi if you call your mom
and talk all the way to your destination!
Apple has assembled several pictures of
mothers, young and old, taken with an iPhone.
Humanaut celebrate mothers with some awkwardness.

6. Apps of the month : Allo & Duo
Source: http://www.digitalbuzzblog.com/meet-allo-googles-ai-powered-messenger-app/ & http://www.digitaltrends.
com/mobile/google-duo-app-news/#:gvVjW5ItlevuNA
ALLO
● Allo is Google’s new messenger bot.
● With Google search integrated to the core and powered
by Artificial Intelligence allows the app to read the text,
images and video coming through messenger.
● I.e.: When chatting a friend about getting Italian food, the
app will show different restaurants in the area and can
even make the reservation.
DUO
● Duo is Google’s new video calling app.
● Duo allow user to see live video feed of who is calling
before answering.
WHAT WE THINK
● Allo surfs on the new messenger bot trend.
● Allo is interesting for consumers because it offers
research and automatic response in the same messenger
app to facilitate consumers’ life/organization, giving it a
competitive edge.
● Duo is a fun way to surf on the video trend.

7. BAM’s fav

8. Cornetto’s commitment rings
Source: http://iletaitunepub.fr/2016/05/27/bague-oblige-a-regarder-netflix-partenaire/
WHAT
● Cornetto, an ice cream cone brand, launched a ring
that prevents you from watching Netflix series
without your partner.
HOW
● If both spouses wear their ring but are not in the
same room, the application blocks their access to
television.
WHAT WE THINK
● Based on an interesting insight. We all know its
hard to resist binge watching and wait for another
person.
● Not sure how this product relates to their ice cream
making core.

9. Game / Contest

10. Source: http://fortune.com/2016/05/19/mcdonalds-fries-gold/ & http://en.rocketnews24.com/2016/05/18/mcdonalds-japan-offers-
customers-chance-to-win-gold-fries/
McDonald’s is giving away gold fries in Japan
WHAT
● Mcdonald’s Japan launched a photography contest
around their fries.
● During the campaign fries are offered at discount
prices.
● The winner will receive a special “Gold McFry Potato”.
McDonald’s have released the prize image with no
further details regarding the prize.
HOW
● To participate, consumers must :
○ Download a special app
○ Take a picture of something that resemble
Mcdonald’s fries.
○ Add a filter to make it appear in the Mcdonald’s
fry carton and use the #ポテ撮り (#potetori).
WHAT WE THINK
● Interesting way to create a buzz around their fries.
● Creative way to create engagement from consumers.
The prize
Entries

11. Source: http://brandchannel.com/2016/05/24/lays-instagram-packaging-052416/
Frito-Lay launched the “Summer Moments
Made Better” #LaysSummer
WHAT
● Frito-Lay has launched the “Summer Moments Make Better”
campaign in the US.
● They are asking consumers to share their favourite memories using
#LaysSummer.
● Participant will have a chance to win prizes such as a paddle board.
HOW
● Consumers have to find Game Codes by purchase specially
marked bags of Lay’s.
● Then go on lays.com, enter the code and create a customized bag
by uploading their picture
● The first 200,000 entries will received their digital customized
bags.
WHAT WE THINK
● Fun way to create engagement.
● Creates a personal relationship between the brand and consumers.
● Well executed with a microsite, hashtag and social posts.

12. Website / Social

13. *James Quarles, Global Head of Business and Brand Development
Source: http://techcrunch.com/2016/05/31/instagram-officially-announces-its-new-business-tools/
Instagram announces its new business tools
WHAT
● Instagram will launch 3 new tools: new business profiles,
Insights (analytics) and new tools to promote posts.
● New profile for business comes with more features such as
letting consumers get in contact directly through the app such
as phone call, email or directions.
● Insights where businesses can track which posts are
performing well and details about demographics.
● The ability to turn a post into an ad directly from the app.
● “50% of people follow a business on Instagram, and 60%
learn about products and services on Instagram”*.
WHAT WE THINK
● Using those tools will help businesses to be in contact with
consumers and engage in conversations.
● By using Insights tool, businesses will be able to target their
audience better and know which type of post reach them well.
● The negative side is that the analytics tool is only available to
businesses with a commercial interest and won’t be useful for
the one who use Instagram to gain notoriety and followers.

14. #MakeItBright
Source: http://mensstylepro.com/2016/01/27/diadoras-makeitbright-1500km-relay-through-europe/
WHAT
● Diadora, an Italian sneaker brand, launched its
campaign Bright Delivery to celebrate their new
model of sneaker.
● The first users that order online got their sneakers
deliver by a 1500 km relay including star runners
from Italy, Germany, Spain, France, UK, Japan,
Netherlands and US, plus 80 local runners.
WHAT WE THINK
● An innovative way to experience the online
ordering.
● The campaign reveals performance, innovation and
a sense of belonging which is in line with Diadora’s
mission.
● Well executed - consumers can follow along the
journey via a microsite, Facebook, Youtube,
Twitter, Instagram with #Diadora #MakeItBright.
● 2 555 publications on Instagram since February
11th.

15. #MakeItBright consumers engagement
Source: https://www.instagram.com/explore/tags/makeitbright/

16. Inspirational
Moments

17. Burt's Bees - #LOVEYOURNATURE
Source:http://www.adweek.com/news/advertising-branding/burts-bees-tells-two-young-womens-remarkable-stories-unique-beauty-171461
WHAT
● Burt’s Bees (natural personal care products)
launched its #LoveYourNature campaign.
● The campaign focus on young women who
overcame serious challenges and learned to
accept themselves and make the most of their
lives.
WHAT WE THINK
● 1,395 Instagram posts since May 1st.
● In line with their Philosophy - Natural
product/being natural.
● Burt’s Bees used a real insight in womans life :
The struggle to love yourself.
● The focus is not on the product but on the
insight, making the campaign and the brand feel
authentic.

18. THANK YOU!