BAM Strategy hand picked the best of digital marketing for July 2016!

1. JULY
MONTHLY DIGITAL REVIEW & TRENDS

2. Agenda
1. Monthly specials
2. BAM’s fav
3. Game / Contest
4. Website / Social
5. Inspirational Moments

3. Monthly Specials

4. Stats of the month
Source:http://www.adweek.com/news/technology/parents-are-increasingly-using-mobile-devices-back-school-shopping-172370
http://www.marketingdive.com/news/study-publishers-native-facebook-videos-get-268-more-shares-than-article/422764/
Back to school : Around 60% of parents plan to buy one thing on
a mobile device and 30% plan to do a fourth of their shopping.
Native videos on publishers’ Facebook pages get 268% more
shares than article links.

5. Source:http://keyhole.co/preview_new
#prayfornice
(From July 15th - July 19th)

6. App of the month : Prisma
Source: http://creapills.com/application-photos-oeuvres-art-prisma-20160712
WHAT
● Prisma is an application that
turns photos into works of art.
● Users have to select a photo,
and apply the filter that
matches their preferred style
(Van Gogh, Picasso,
Mondrian, Munch ...).
WHAT WE THINK
● Great upgrade for filter lovers
● Adds that certain artistic flare to
your photos you've been missing
● Very simple and easy to use

7. BAM’s fav

8. Pokémon Go
Source:http://www.infopresse.com/opinion/thoma--daneau/2016/7/12/pokemon-go-quand-le-jeu-l-emporte-sur-la-vie-reelle
WHAT
● The Pokémon Company launched a game where users
have to walk out of their house to catch Pokémon
(virtual) scattered all over the world.
● In 4 days, the game generated almost as many uses as
Twitter.
● The game has added $ 7.5 billion to the value of
Nintendo
WHAT WE THINK
● The game offers a possibility to business that target
gamers to surf on this trend by creating content related
to the game, offering places to play, etc.
● Opportunity for brands to feed off the success of the
game's use of augmented reality.
● The interactive game is a fun way to create
engagement.

9. Brand engagements
Source:http://www.infopresse.com/opinion/thoma--daneau/2016/7/12/pokemon-go-quand-le-jeu-l-emporte-sur-la-vie-reelle

10. Game / Contest

11. Source: https://layssummerclassics.ca/
Lays launched #LaysSummerClassics Contest
WHAT
● Participants are asked to take a personality quiz to
discover what kind of classic summer they are.
● Participants can get a chance to win $10,000 and
weekly prizes.
● Participants can get more chances to win by sharing
the hashtag
WHAT WE THINK
● Fun way to create engagement.
● Creates a good relationship between the brand and
consumers.
● Well executed with a microsite, hashtag, game and
social posts.

12. Website / Social

13. Source: http://www.infopresse.com/article/2016/6/29/dove-celebres-toutes-les-femmes-avec-mabeautemonchoix
Dove launch the My Beauty My Say campaign
WHAT
● Dove attacks the clichés associated with the
appearance to value women and their personal
achievements.
● The concept of the campaign is presenting nine
women’s stories and how they refused to let
judgments about beauty and appearance to hinder
their achievements.
● A hashtag was used to start the conversation on
social.
● The campaign, already seen by 19 million people in
the world (whose two million in Canada). The
objective is to get 20 million views by 2020.
WHAT WE THINK
● Consistent with their previous campaigns of self
confidence and loving your natural beauty.
● Good way to reach a large young audience.
● Great way to encourage consumer engagement by
having them share their stories using
#mybeautymysay.
Click here to watch the video

14. Inspirational
Moments

15. Source:http://creapills.com/parodie-spice-girls-inegalites-20160707 & http://keyhole.co/preview_new
Click here to watch the video
The Global Goals launched the campaign
#WhatIReallyReallyWant
WHAT
● The Global Goals has created a parody of "Wannabe"
of the Spice Girls to promote women's rights in the
world and to fight against inequalities.
● The campaign asked consumers to promote the
#WhatIreallyReallyWant.
● The objective is to pass a message to the United
Nations in Septembre.
● 705 posts on Twitter and 3,995,310 impressions in 5
days.
● A lots of celebrities joined the movement such as
Emma Watson, Victoria Beckhams, Jamie Oliver, etc.
WHAT WE THINK
● Fun and emotive way to support their message.
● Using a song that was popular in the 90s will target
people that are now active on social media and help
them to remember the message.

16. THANK YOU!