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Mashable Slides

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Mashable Slides

  1. 1. 1. Global Recession#WeFirst @simonmainwaring
  2. 2. 2. Consumer Distrust#WeFirst @simonmainwaring
  3. 3. 3. Connected Citizens#WeFirst @simonmainwaring
  4. 4. #WeFirst @simonmainwaring
  5. 5. 1. Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values#WeFirst @simonmainwaring
  6. 6. #WeFirst @simonmainwaring
  7. 7. 2. Contributory Consumption: Zynga using the sale of virtual goods for emergency relief#WeFirst @simonmainwaring
  8. 8. #WeFirst @simonmainwaring
  9. 9. #WeFirst @simonmainwaring
  10. 10. 3. Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability#WeFirst @simonmainwaring
  11. 11. #WeFirst @simonmainwaring
  12. 12. #WeFirst @simonmainwaring
  13. 13. Brand Goodwill: Nordstrom enters NYC with charity store#WeFirst @simonmainwaring
  14. 14. For Profit/Cause Integration: TOMS Shoes and Eyewear#WeFirst @simonmainwaring
  15. 15. Non-Profit Brand Storytellers: charity: water#WeFirst @simonmainwaring
  16. 16. Brand/Non-Profit Partnerships: Made For Good#WeFirst @simonmainwaring
  17. 17. Brand Accountability: BrandKarma.com#WeFirst @simonmainwaring
  18. 18. Brand/Customer Partnerships: Socialvest online/mobile platform#WeFirst @simonmainwaring
  19. 19. Brand Collaboration: Nike Environmental Design Tool#WeFirst @simonmainwaring
  20. 20. Citizen Activism: #OperationCupOfTea#WeFirst @simonmainwaring
  21. 21. Community Activism: BeRemedy.org#WeFirst @simonmainwaring
  22. 22. Mobile Brand Accountability: GoodGuide customer app#WeFirst @simonmainwaring
  23. 23. #WeFirst @simonmainwaring
  24. 24. Thank You. @simonmainwaringsimon@wefirstbranding.com For these slides, email:slides@wefirstbranding.com

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