The document provides a summary of digital marketing trends and campaigns for the month of September. It includes: - Popular hashtags #PSL and #PumpkinSpiceLatte generated over 56 million tweets about Starbucks pumpkin spice lattes. - Branded content leads to 59% higher brand recall than other digital ads. Over half of mobile retail sales now come from smartphones and tablets. - The Pantone Studio app allows users to build color palettes and capture colors to share on social media or with clients. - A Kit Kat dance challenge in Colombia had people dance at bus stops to win candy bars and promote taking a break. - McDonald's Monopoly game in Australia became

1. September
MONTHLY DIGITAL REVIEW & TRENDS

2. Agenda
1. Monthly specials
2. BAM’s fav
3. Game / Contest
4. Website / Social
5. Inspirational Moments

3. Monthly Specials

4. Source:http://www.adweek.com/news/technology/starbucks-pumpkin-spice-lattes-are-killing-it-instagram-173351
#PSL
Twitter
● #pumpkinspicelatte and #PSL received 56.8 million tweets
● 5,076 tweets per minute on it’s release date
Instagram
● 731,000 posts tagged with #pumpkin, that were related to the drink
● 468,000 posts tagged with #PSL
Stats are from August 31st- September 7nd

5. Stats of the month
Source: http://www.adweek.com/news/technology/branded-content-leads-59-better-recall-other-digital-ads-173671
http://www.adweek.com/news/technology/here-are-12-bite-sized-digital-marketing-stats-intrigued-week-173481
Branded content results in 59% higher brand recall than other
digital ads
Top mobile retailers are now getting more than half of their
sales via smartphones and tablets

6. App of the month : Pantone Studio
Source: https://www.pantone.com/studio
WHAT
● This app easily allows you to build colour palettes using
Pantone’s library of 10,000 hues and also captures Pantone
colour from the world around you
● Provides the ability to build and test that colour in palettes,
share your work directly into design software, on social media,
or with friends, and clients
WHAT WE THINK
● Excellent tool for designers leveraging a tool they always have
on hand
● App more suited for professionals rather than everyday
consumer
● To unlock more features and if used on regular basis a
purchased upgrade needed

7. Thursday Night Football
Watch Here
Clever online video used as pre-roll focused on great things that happen on Thursday to announce the
new football season
Would have been even more interesting had it been created specifically for the web (i.e. interactions,
CTAs, digital references)

8. Back To School
Watch Here
Longer video made specially for the web, featuring inspiration moms in their daily “marathon” routine
Great way to feature the product as the key ingredient in a staple part of the morning routine - making
the lunch, to have time to accomplish other things.

9. BAM’s fav

10. Kit Kat : Dance Challenge
Source:http://creapills.com/affichage-danse-kitkat-20160921
WHAT
● A campaign launched to reinforce and illustrate the brand’s
tagline “Have a break, have a Kit Kat”
● 3 bus shelters in Colombia were transformed into dancing
machines where passer-by’s were invited to follow steps
and enjoy a dance while waiting for the bus
● When song finished, participants were given a score and a
Kit Kat bar as a reward
WHAT WE THINK
● Campaign promotes product by featuring and reinforcing
brand tagline
● Good placement at bus stops since people are usually
waiting: What better way to take a break than to dance!
● Even though stunt is local, good possibility to leverage
generated content online
Watch Here

11. Game / Contest

12. Source:http://digiday.com/brands/gatorade-running-serena-williams-snapchat-video-game-ad/
WHAT
● Gatorade created a video game ad on snapchat based on
the U.S Open
● The tennis game features 22 levels each representing one
of Serena Williams’ Grand Slam wins. The final level will
unlock on the day of the Women’s Final, should Serena
Williams win
● To play, you simply click on one of the three tennis balls to
start the game, then tap left or right to catch the ball
WHAT WE THINK
● A cool, innovative way to advertise on snapchat
● Good use of gamification and creating user engagement
● Old- School visuals and sounds of game brings nostalgic
feeling to users - in line with audience on snapchat
● Good way of turning an “annoyance” into a moment of fun
Gatorade : Serena Williams’ Match Point

13. Source: http://www.mirror.co.uk/news/world-news/mcdonalds-joins-pokemon-go-revolution-8797363
WHAT
● The popular McDonald’s Monopoly game has moved into the digital
age in Australia
● The game can now be downloaded as an app, where users scan
their chance cards on their phone
● Participants will be able to see cards in the real world while using
their mobile's camera and a game board will appear which fits
perfectly into their surroundings
WHAT WE THINK
● Enhanced game experience appeals to existing McDonald’s clientele
whom already love the hit game
● Good way to surf on the somewhat recent trend of augmented reality
campaigns by having a virtual game board and allowing users to play
using their mobile camera
McDonald’s & Monopoly

14. Source:http://www.mirror.co.uk/news/world-news/mcdonalds-joins-pokemon-go-revolution-8797363
McDonald’s & Monopoly

15. Website / Social

16. Source:http://www.adweek.com/news/technology/these-11-brands-are-already-using-instagram-s-new-zoom-feature-173253
Instagram Launches Zoom Feature
WHAT
● The newest addition to Instagram allows users to
zoom into photos and videos
● This feature allows you to get a closer look at a
specific area of the picture
● To activate you would need to pinch the image to
zoom, the photo/video will then move out of original
frame and take over whole screen
WHAT WE THINK
● Allows for posts to become more interactive rather
than a static photo or video
● Allows for marketers to be creative and think outside
the box to create new and engaging content
● When zoomed in photos become blurry and lose
gradient

17. Brands Using Instagram Zoom

18. Brands Using Instagram Zoom

19. Brands Using Instagram Zoom

20. Source: http://www.infopresse.com/article/2016/9/23/scroller-42-2-km
The “Scrolling Marathon”
WHAT
● To mark its 12th
year of partnership with the Montreal Marathon,
Sports Experts launched the "Scrolling Marathon"
● Users will scroll through the 42.2km site by using their fingers instead
of their feet
● Along the way fun encouraging messages are given on the path
● The mobile marathon is available for a week closing the day of the
marathon, and the first five finalists will receive prizes from Sports
Experts
WHAT WE THINK
● New and innovative portrayal of an interactive mobile site
● Great way to generate buzz for the upcoming marathon
● Changing colors, progress map and encouraging messages are
excellent features and highlights

21. Inspirational
Moments

22. Gap : “Do You”
Watch Here

23. WHAT
● “Do You” A new campaign launched by Gap, celebrates
individuality
● The campaign's main message is to embrace one's personal
style and is inspired by Gap's attitude of individuality, optimism
and creativity
● Gap will be releasing other ads later in the season from this
campaign all partnering with different artists that demonstrate
the above values
WHAT WE THINK
● Clear consistent message throughout the entire campaign,
which is a good way to bounce back after the loss of their
brand Identity last year
● Inspirational for both consumers showing to be who you are
and highlighting the individuality, but also for Gap as a brand
showing you can come back from a mishap
Source: http://www.adweek.com/news/advertising-branding/ad-day-gap-champions-individuality-new-fall-campaign-172936
Gap : “Do You”

24. THANK YOU!